SEO Manager

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Job Title: SEO Manager (Local SEO & Google Business Profile)

Location: Remote

Time Zone: US Time Zones (EST–PST)

Role Overview

We’re hiring an experienced SEO Manager to help lead and scale SEO delivery for a portfolio of home-services clients across the US. This role is hands-on and performance-driven, with ownership across local SEO, Google Business Profile (GBP), content direction, technical SEO fundamentals, and link building coordination.

You should be confident operating in modern local SEO (including service-area businesses), competitive metro markets, and multi-location/franchise environments. You’ll work closely with content, development, paid media/LSA teams, and account strategy to execute a clear SEO plan and drive measurable organic growth.

Key Responsibilities
* Own SEO strategy and execution for a portfolio of home-services clients (HVAC, plumbing, remodeling, junk removal, painting, etc.).
Own SEO strategy and execution for a portfolio of home-services clients (HVAC, plumbing, remodeling, junk removal, painting, etc.).
* Create and maintain SEO roadmaps covering technical improvements, content, local visibility, link building, and GBP optimization.
Create and maintain SEO roadmaps covering technical improvements, content, local visibility, link building, and GBP optimization.
* Contribute to building scalable SEO processes, templates, QA checks, and reporting standards.
Contribute to building scalable SEO processes, templates, QA checks, and reporting standards.
* Stay current on Google algorithm updates,AI-influenced search trends, E-E-A-T considerations, and local ranking factors.
Stay current on Google algorithm updates,AI-influenced search trends, E-E-A-T considerations, and local ranking factors.

Local SEO & Google Business Profile (GBP)
* Improve GBP rankings across primary and surrounding service cities through repeatable optimizations.
Improve GBP rankings across primary and surrounding service cities through repeatable optimizations.
* Optimize categories, attributes, service areas, citations, photos/videos, and local trust signals.
Optimize categories, attributes, service areas, citations, photos/videos, and local trust signals.
* Conduct city-level keyword research and local expansion planning for increased visibility.
Conduct city-level keyword research and local expansion planning for increased visibility.
* Support consistent map pack and local SERP performance in competitive markets.
Support consistent map pack and local SERP performance in competitive markets.

Content Strategy & Execution Oversight
* Build content plans for service pages, location pages, blogs, and topical authority clusters.
Build content plans for service pages, location pages, blogs, and topical authority clusters.
* Create SEO briefs, outlines, and frameworks aligned with search intent and semantic SEO.
Create SEO briefs, outlines, and frameworks aligned with search intent and semantic SEO.
* Review content for SEO quality, local relevance, and conversion alignment.
Review content for SEO quality, local relevance, and conversion alignment.
* Collaborate with internal/external writers (human andAI-assisted) to maintain standards.
Collaborate with internal/external writers (human andAI-assisted) to maintain standards.

Link Building & Authority Development
* Coordinate link acquisition activities (citations, outreach, partnerships, placements) with clear targets.
Coordinate link acquisition activities (citations, outreach, partnerships, placements) with clear targets.
* Maintain simple, scalable backlink playbooks suitable for home-service verticals.
Maintain simple, scalable backlink playbooks suitable for home-service verticals.
* Track backlink gaps and authority metrics and recommend improvements.
Track backlink gaps and authority metrics and recommend improvements.

Technical SEO & On-Site Optimization
* Run technical audits covering crawlability, indexation, architecture, internal linking, duplication, schema basics, and CoreWebVitals.
Run technical audits covering crawlability, indexation, architecture, internal linking, duplication, schema basics, and CoreWebVitals.
* Work with WordPress and development resources to implement SEO fixes and improvements.
Work with WordPress and development resources to implement SEO fixes and improvements.
* Support scalable multi-location site structures and internal linking strategies.
Support scalable multi-location site structures and internal linking strategies.

Performance, Reporting & Collaboration
* Use GA4, GSC, and SEO tools to track performance, identify opportunities, and report progress.
Use GA4, GSC, and SEO tools to track performance, identify opportunities, and report progress.
* Collaborate with paid media/LSA and strategy teams to align messaging and growth priorities.
Collaborate with paid media/LSA and strategy teams to align messaging