Senior Marketing Specialist, Africa

<div class="content-intro"><p><strong>About Us</strong></p>
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<div class="ace-line ace-line old-record-id-XCikdRR2xoZIjdxtCKcuOflrs8d">Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and regions. Powered by world-class technology and a user-first mindset, Bybit delivers a seamless ecosystem across trading, payments, wealth management, custody, institutional services, and Web3 — connecting users to the future of digital finance.</div>
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<div class="ace-line ace-line old-record-id-X5EbdOwvMoYuOmxQBbuueUEDsDd">Our core values define how we build. We listen, care and improve to create products and experiences that put users first. Backed by a global team of ambitious builders, problem-solvers, and innovators, we foster a high-performance and fast-moving environment where talent is empowered to drive real impact at the global scale. Supported by 24/7 multilingual customer service and a strong commitment to innovation, we are shaping the future of finance through technology, collaboration, and bold execution.</div>
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<div class="ace-line ace-line old-record-id-RMHkdm4bPo66l3xMVO8ui1o8sle">Today, Bybit is recognized as one of the most trusted and transparent platforms in the digital asset industry, continuing to expand its global presence while building the infrastructure for the next generation of financial services.</div>
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<div class="rich-text-paragraph" data-eleid="36092322"><span class="text-only" data-eleid="30464919">Senior Marketing Campaign Specialist, Africa&nbsp;</span></div>
<div class="rich-text-paragraph" data-eleid="23707433"><strong><u><span class="text-only" data-eleid="43348610">Role Overview:</span></u></strong></div>
<div class="rich-text-paragraph" data-eleid="73404256"><span class="text-only" data-eleid="73346706">Seeking a highly motivated and experienced Marketing Campaign Specialist to drive the design, execution, and optimization of marketing campaigns across the company. This role will play a key part in shaping and implementing innovative strategies aimed at user acquisition, engagement, and revenue growth.</span></div>
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<div class="rich-text-paragraph" data-eleid="54951419"><strong><u><span class="text-only" data-eleid="75394241">Key Responsibilities:</span></u></strong></div>
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<div class="richTextDocs-listItem__text"><strong><span class="text-only" data-eleid="57559780">End-to-End Campaign Management:</span></strong><span class="text-only" data-eleid="42106807"> Own the full lifecycle of marketing campaigns across the company, from initial concept and design to execution and post-campaign analysis.</span></div>
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<div class="richTextDocs-listItem__text"><strong><span class="text-only" data-eleid="73962849">Content Creation &amp; Strategy:</span></strong><span class="text-only" data-eleid="17619123"> Develop and produce engaging marketing content for various channels, including email, push notifications, web content, social media, and more, ensuring alignment with brand voice and objectives.</span></div>
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<div class="richTextDocs-listItem__text"><strong><span class="text-only" data-eleid="10455449">Campaign Execution &amp; Optimization:</span></strong><span class="text-only" data-eleid="58778358"> Design and implement creative marketing campaigns focused on user acquisition, retention, and driving revenue, continually optimizing for performance based on data insights.</span></div>
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<div class="richTextDocs-listItem__text"><strong><span class="text-only" data-eleid="5460088">Cross-Functional Collaboration:</span></strong><span class="text-only" data-eleid="57978675"> Work closely with teams across the organization to align on campaign objectives and ensure cohesive messaging.</span></div>
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