Marketing Operations Manager

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Job Title: Marketing Operations Manager (HubSpot)

Location | Remote

Time Zone | US Time Zones (EST–PST) | Full-Time position

Role Overview:

We are seeking a Demand Generation & Marketing Operations Manager with deep HubSpot Marketing Hub expertise and hands-on paid acquisition skills to drive qualified pipeline for a B2B technology company. This is a full-time, hands-on role. Your first focus will be owning HubSpot administration, lead lifecycle, and conversion tracking so that paid, email, and event programs are measured against sales-accepted leads and revenue, not form fills. The ideal candidate is data-driven, process-minded, and comfortable owning a marketing-sourced pipeline number.

Key Responsibilities:
* Plan, launch, and manage Google Ads (Search, Performance Max, YouTube) and Meta campaigns, with LinkedIn used for account-based programs against a target account list
Plan, launch, and manage Google Ads (Search, Performance Max, YouTube) and Meta campaigns, with LinkedIn used for account-based programs against a target account list
* Own conversion tracking end to end, including UTM governance, GA4, HubSpot ad integration, and offline-conversion import to optimize toward qualified pipeline and closed-won revenue
Own conversion tracking end to end, including UTM governance, GA4, HubSpot ad integration, and offline-conversion import to optimize toward qualified pipeline and closed-won revenue
* Manage budget allocation by network and campaign against cost-per-SAL and pipeline targets, and restructure spend that does not produce qualified pipeline
Manage budget allocation by network and campaign against cost-per-SAL and pipeline targets, and restructure spend that does not produce qualified pipeline
* Brief creative and landing pages, run structured tests, and report results weekly
Brief creative and landing pages, run structured tests, and report results weekly
* Act as HubSpot Marketing Hub administrator, managing properties, lifecycle stages, lead scoring, workflows, lead routing, forms, and integrations
Act as HubSpot Marketing Hub administrator, managing properties, lifecycle stages, lead scoring, workflows, lead routing, forms, and integrations
* Define lifecycle stages jointly with sales (Lead, MQL, SAL, SQL, Opportunity) and enforce them through automation
Define lifecycle stages jointly with sales (Lead, MQL, SAL, SQL, Opportunity) and enforce them through automation
* Maintain database health, including deduplication, enrichment, suppression cleanup, and GDPR and CAN-SPAM compliance
Maintain database health, including deduplication, enrichment, suppression cleanup, and GDPR and CAN-SPAM compliance
* Build HubSpot campaigns with spend items attached so attribution and ROI reporting work natively
Build HubSpot campaigns with spend items attached so attribution and ROI reporting work natively
* Produce marketing-sourced and marketing-influenced pipeline and revenue reporting for leadership, reconciled against the sales pipeline
Produce marketing-sourced and marketing-influenced pipeline and revenue reporting for leadership, reconciled against the sales pipeline
* Plan and execute the email calendar, including product announcements, partner communications, webinar promotion, newsletters, and segmented, behavior-triggered nurture tracks
Plan and execute the email calendar, including product announcements, partner communications, webinar promotion, newsletters, and segmented, behavior-triggered nurture tracks
* Monitor email deliverability and resolve root causes of bounce, spam, and unsubscribe issues
Monitor email deliverability and resolve root causes of bounce, spam, and unsubscribe issues
* Own promotion, registration, lead capture, and follow-up for webinars and industry trade shows in partnership with sales and the SDR team
Own promotion, registration, lead capture, and follow-up for webinars and industry trade shows in partnership with sales and the SDR team
* Run industry surveys and research programs that support thought-leadership content
Run industry surveys and research programs that support thought-leadership content
* Hand off leads to sales with clear ownership, stage, and next steps, and close the loop on conversion results
Hand off leads to sales with clear ownership, stage, and next steps, and close the loop on conversion results

Required Qualifications:
* Experience in B2B demand generation or marketing operations, including serving as the primary HubSpot Marketing Hub administrator for a company
Experience in B2B demand generation or marketing operations, including serving as the primary HubSpot Marketing Hub administrator for a company
* Deep, hands-on HubSpot expertise: custom properties and objects, lifecycle design, workflows, lead scoring, lead routing, campaigns and spend items, multi-touch attribution, and custom reporting
Deep, hands-on HubSpot expertise: custom pro