Senior UI Designer - Greater, Inc.

Senior UI Designer

Role Summary

The purpose of this role is to drive design direction across websites, marketing pages, and digital products from early concept through final handoff within a small, focused creative agency and Webflow Enterprise Partner. The successful candidate will set the quality standard for the design team, build scalable systems, and work directly with clients and strategists to deliver interfaces that are visually distinctive, technically achievable, and optimized using analytics and data.

Key Details
* Employment Type:Full-time
* Seniority Level:Senior
* Location:Remote (Americas timezone required for overlap with New York City hours)
* Working Hours:9am–6pm ET, Monday–Friday
* Start Date:ASAP
* Salary or Rate:Full-time salary based on location & skill level, plus performance-based bonuses

Role Responsibilities

UX/UI Design | Component library | Design System
* Lead design direction for websites, landing pages, and digital product interfaces from concept through delivery.
* Craft visually distinctive UIs and interaction design that elevate brand perception and convert, ensuring every component, state, micro-interaction, and transition feels intentional and polished.
* Build and own design systems and component libraries that scale across projects and clients.
* Design across web and product contexts, moving comfortably between a marketing site and a complex app interface in the same week.
* Design with deep Webflow fluency, anticipating how layouts, interactions, and CMS structures will be built before development begins.
* Collaborate closely with Webflow developers throughout the process, not just at handoff.
* Present work to clients with clarity and confidence, and facilitate design feedback sessions.

Conversion Rate Optimization and Analytics
* Plan, design, and ship CRO experiments across marketing sites and product funnels, applying several years of hands-on experience driving measurable lift.
* Read and interpret behavioral and quantitative data from tools like Google Analytics 4, Google Tag Manager, Hotjar, Microsoft Clarity, and Mixpanel to identify friction, drop-off, and opportunities.
* Form hypotheses, define success metrics, design test variants, and partner with developers to implement A/B and multivariate tests in Webflow, Optimizely, VWO, or similar platforms.
* Map and instrument conversion funnels end-to-end, from acquisition through activation, including event tracking specs and dataLayer requirements.
* Translate analytics findings into design recommendations the team can act on, and close the loop by reporting on what worked, what didn’t, and what to test next.

Project Management
* Lead design timelines end-to-end, coordinating with developers, strategists, and clients.
* Scope design work accurately and communicate tradeoffs when priorities shift.
* Keep projects moving without losing quality, knowing when to push for more time and when to make the call.
* Run structured handoffs that leave no room for ambiguity, applying the same level of precision to QA by reviewing every breakpoint, state, edge case, and interaction before launch.

Strategic Thinking and Problem Solving
* Bring a strategic perspective to design decisions, considering user goals, brand positioning, conversion outcomes, and business outcomes alongside aesthetics.
* Contribute to discovery and briefing, helping define the right problem before designing the solution.
* Identify upstream issues, content gaps, unclear hierarchy, structural problems, and conversion blockers before they show up in reviews.
* Push back when a brief is underdeveloped and come back with a sharper point of view.

Systems and Process
* Build and maintain design standards, Figma file conventions, and component library infrastructure, treating the system as a product that is versioned, documented, and audited regularly.
* Document design decisions and patterns for reuse across the team.
* Establish and evolve design review and QA processes.
* Mentor junior designers through direct feedback, structured critique, and clear example.

Writing
* Contribute to written content for the agency's blog and case studies.

Required Skills & Experience (Hard Skills)

Language
* English: Fluent or native proficiency with presentation skills and English-speaking client-facing experience.

Required Core Competencies
* Figma:Advanced proficiency in slots, components, auto layout, variables, variants, and prototyping.
* UI Design for Web:Complex responsive layouts, typography systems, and visual hierarchy at scale; a portfolio demonstrating exceptional craft, refined typography, considered spacing, and expressive but disciplined visual language.
* UI/UX for Digital Products and Apps:Strong portfolio of work across both web and product contexts.
* Interaction Design Fluency:Hover states, transitions, motion, micro-interactions, and complex prototypes that communicate intent before development.
* Conversion Rate Optimizatio