Senior Social Media Manager

Senior Social Media Manager

Employment Type:Full time, independent contractor

Work Model:Remote

Work Hours:US work hours alignment

Role Summary

We are seeking a highly creative, data-conscious, and strategicSenior Social Media Managerto lead our organic social channels and scale our creator network infrastructure. This is not a junior "posting-only" role; we are looking for a senior individual contributor who can own our content engine end-to-end with minimal training.

Operating at the intersection of brand strategy, influencer relations, and community building, you will transform high-level marketing objectives into high-performing, culturally relevant content. You will be fully responsible for building creator relationships, architecting content calendars, managing daily community interactions, and analyzing performance metrics to drive organic growth.

Key Responsibilities

1. Content Strategy & Channel Management
* Multi-Platform Execution:Own the end-to-end content calendar and distribution engine across Instagram, TikTok, Pinterest, and emerging social platforms.
Multi-Platform Execution:Own the end-to-end content calendar and distribution engine across Instagram, TikTok, Pinterest, and emerging social platforms.
* Organic Optimization:Rely on sharp social instincts to pitch, brief, and edit highly engaging organic content that aligns with modern digital culture and platform trends.
Organic Optimization:Rely on sharp social instincts to pitch, brief, and edit highly engaging organic content that aligns with modern digital culture and platform trends.
* Cross-Functional Syncing:Collaborate seamlessly with brand, internal creative, and paid media teams to ensure a unified visual identity and leverage organic winning creatives for paid optimization.
Cross-Functional Syncing:Collaborate seamlessly with brand, internal creative, and paid media teams to ensure a unified visual identity and leverage organic winning creatives for paid optimization.

2. Influencer & Creator Network Infrastructure
* End-to-End Creator Operations:Build, scale, and nurture our influencer and ambassador network, directly managing outbound outreach, creative briefing, and seeding/gifting logistics.
End-to-End Creator Operations:Build, scale, and nurture our influencer and ambassador network, directly managing outbound outreach, creative briefing, and seeding/gifting logistics.
* Contract & Compliance Governance:Oversee contract agreements, handle usage right negotiations, manage asset submission timelines, and handle content approvals with meticulous detail.
Contract & Compliance Governance:Oversee contract agreements, handle usage right negotiations, manage asset submission timelines, and handle content approvals with meticulous detail.
* Performance Tracking:Establish rigorous tracking frameworks to measure influencer campaign ROI, monitoring key metrics like community growth, referral traffic, and audience engagement.
Performance Tracking:Establish rigorous tracking frameworks to measure influencer campaign ROI, monitoring key metrics like community growth, referral traffic, and audience engagement.

3. Community Management & Analytics
* Brand Voice Advocacy:Own daily community management, engaging authentically with followers, answering product inquiries, and cultivating an active, loyal brand ecosystem.
Brand Voice Advocacy:Own daily community management, engaging authentically with followers, answering product inquiries, and cultivating an active, loyal brand ecosystem.
* Data-Driven Reporting:Compile comprehensive weekly and monthly social analytics reports, extracting actionable insights to continuously iterate on content formats and distribution models.
Data-Driven Reporting:Compile comprehensive weekly and monthly social analytics reports, extracting actionable insights to continuously iterate on content formats and distribution models.

Required Skills & Qualifications
* Experience:5+ years of dedicated social media management experience specifically scaling DTC (Direct-to-Consumer) consumer brands.
Experience:5+ years of dedicated social media management experience specifically scaling DTC (Direct-to-Consumer) consumer brands.
* Industry Context:Deep preference for candidates coming from thebaby, parenting, lifestyle, fashion, beauty, or premium CPG (Consumer Packaged Goods)sectors.
Industry Context:Deep preference for candidates coming from thebaby, parenting, lifestyle, fashion, beauty, or premium CPG (Consumer Packaged Goods)sectors.
* Influencer Mastery:Proven track record of independently managing creator pipelines, with deep functional knowledge of influencer gifting, contracting, and performance auditing.
Influencer Mastery:Proven track record of independently managing creator pipelines, with deep functional knowledge of influencer gifting, contracting, and performance auditing.
* The "Strategic Builder" Mindset:A rare balance of creative vision and meticulous attention to analytical details. You are com