DTC Marketing Specialist - Email, Social &

DTC Marketing Specialist - Email, Social & Growth

Remote | Full-TimeReports To:Chief Growth OfficerWorking Hours:Minimum 4–6 Hours Daily Overlap with U.S. Central Time

About the Company

We are a well-established consumer products company with a strong national brand presence and decades of customer loyalty built through innovation, quality, and memorable customer experiences.

As we continue investing in our direct-to-consumer growth strategy, we are looking for a highly strategic and data-driven Senior Brand Marketing Manager to lead campaign planning, lifecycle marketing, organic content strategy, influencer partnerships, agency management, and DTC revenue growth.

This is a highly autonomous role for someone who thrives in ownership-driven environments and enjoys making decisions that directly impact revenue performance.

You will not simply execute marketing initiatives—you will help determine what the company says, when it says it, where it says it, and how those efforts translate into measurable business growth.

Here is the revised, structured job description template based exactly on the comprehensive format provided, with all specific client details entirely removed and generalized.

DTC Marketing Specialist - Email, Social & Growth

Location:Remote | Full-Time

Reports To:Chief Growth Officer

Working Hours:Minimum 4–6 Hours Daily Overlap with U.S. Central Time

About the Company

We are a well-established consumer products company with a strong national brand presence and decades of customer loyalty built through innovation, quality, and memorable customer experiences.

As we continue investing in our direct-to-consumer growth strategy, we are looking for a highly strategic and data-driven DTC Marketing Specialist to lead campaign planning, lifecycle marketing, organic content strategy, influencer partnerships, agency management, and DTC revenue growth.

This is a highly autonomous role for someone who thrives in ownership-driven environments and enjoys making decisions that directly impact revenue performance. You will not simply execute marketing initiatives—you will help determine what the company says, when it says it, where it says it, and how those efforts translate into measurable business growth.

The Opportunity

This is not a social media management role. This is not a content coordination role.

This is a DTC growth leadership position responsible for developing and executing integrated marketing strategies that drive customer acquisition, engagement, retention, and revenue. You will serve as the strategic owner of multiple customer-facing marketing channels and become the primary driver behind campaign execution and performance optimization.

Success in this role requires a unique combination of:
* Brand strategy
Brand strategy
* Campaign development
Campaign development
* Lifecycle marketing
Lifecycle marketing
* Data analysis
Data analysis
* Agency leadership
Agency leadership
* Consumer psychology
Consumer psychology
* Ecommerce growth
Ecommerce growth

You will be expected to operate with a high degree of independence and bring recommendations backed by data rather than waiting for direction.

Note on Hands-On Execution:While you will own strategy and planning, you will also be expected to execute key marketing initiatives directly. You will build email campaigns, create marketing assets, manage agency relationships, develop campaign calendars, and drive marketing performance across multiple channels. This is not a people-management role; success requires both strategic thinking and executional excellence.

What You'll Own

1. Campaign Strategy & Marketing Calendar

Own the annual, seasonal, and promotional marketing roadmap. Responsibilities include:
* Developing integrated campaign strategies
Developing integrated campaign strategies
* Building promotional calendars
Building promotional calendars
* Planning product launches
Planning product launches
* Mapping products and offers to seasonal demand cycles
Mapping products and offers to seasonal demand cycles
* Defining campaign messaging and positioning
Defining campaign messaging and positioning
* Creating offers, promotions, and CTAs
Creating offers, promotions, and CTAs
* Coordinating execution across all marketing channels
Coordinating execution across all marketing channels

You will serve as the architect of the company's campaign ecosystem.

2. Lifecycle Marketing & Email (Klaviyo)

Own the email channel as a major revenue-generating asset. Responsibilities include:
* Designing and building email campaigns within Klaviyo
Designing and building email campaigns within Klaviyo
* Writing email copy and developing campaign messaging
Writing email copy and developing campaign messaging
* Creating and optimizing email templates
Creating and optimizing email templates
* Managing audience segmentation and lifecycle flows
Managing audience segmentation and lifecycle flows
* Driving list growth initiatives
Driving list grow