SDR/Market researcher

B2B Sales Representative - Lead Generation, Outreach, and CRM Management (Full-Cycle)

Brand Partnerships Representative — Lead Gen, Outreach, and CRM Management (Full-Cycle)

ABOUT THE COMPANY

We're a US-based greeting card and gifting platform backed by South Park Commons. Tens of thousands of users, 4.6 App Store rating, featured in Business Insider. Our users send physical cards and attach gifts to them — and we're now expanding the gifting side of the platform by bringing on a curated roster of consumer brands as gift partners.

Think of it as a two-sided marketplace: on one side, thousands of users actively looking for a thoughtful gift to send with a card (birthday, thank-you, sympathy, "just because"). On the other side, the consumer brands whose products deserve to be that gift — coffee, candles, skincare, chocolate, flowers, jewelry, home goods, wellness, food and beverage, stationery, apparel. We've done this successfully with partners like Amica, OurRitual, The London Studio, and Mean Mail. Now we need someone to scale it.

We have a CRM of 500+ target brands hand-curated to fit the platform. This isn't cold scraping. It's a warm, relationship-driven motion to turn a curated list into signed partners.

THE ROLE

You'll be the first dedicated brand partnerships rep, working closely with our founder. You'll own lead gen, enrichment, outreach, follow-up, and CRM management across our target brand list. You'll have your own the company email and represent us professionally to partnerships, marketing, and eCommerce leaders at consumer brands — plus founders at smaller, taste-driven DTC companies.

The pitch to a brand is straightforward: <company name> is a new distribution channel built on gifting. Our users are actively in a gifting mindset when they discover you — warm intent, low CAC for the brand, and every gift sent is a product trial that lands in the hands of a real recipient with an emotional context attached. For the right brands (beautiful products, strong story, gift-appropriate price points), it's one of the highest-quality acquisition channels available.

Your outreach has to match the category. Gifting is a taste business. No spray-and-pray. No generic templates. If a brand's partnerships lead can't tell from your first message that you actually understand their product and why it belongs on our platform, we've already lost them.

WHAT YOU'LL DO

Lead generation and decision-maker research
* Work from our 500+ target brand CRM to identify the right partnerships contact at each brand. Head of Partnerships / BD for established DTC brands. Head of Growth or Marketing where partnerships sits under that function. eCommerce leads at mid-size brands. Founders and CEOs at smaller, founder-led brands where taste decisions go straight to the top.
* Research each brand for partnership-relevant signals: recent funding, new product launches, seasonal campaigns, existing gifting/B2B presence (are they on Goody, &Open, Knack? — this tells us a lot about readiness), influencer and UGC activity, retail expansion, DTC growth, whether they sample aggressively.
* Identify brands where our founder has existing LinkedIn connections, press overlaps, or mutual investor/advisor paths that could warm up outreach, and flag those for prioritization.
Data enrichment and CRM management
* Enrich the 500-brand CRM with decision-maker name, title, verified email, LinkedIn URL, company size, category, price points, funding or growth signals, existing marketplace presence, and timely hooks.
* Tier accounts by fit (brand aesthetic + gift-appropriate SKU + price band + operational readiness) and warmth.
* Run the CRM as the single source of truth. Every touch logged. Every deal staged correctly. Every follow-up scheduled.
* Weekly scorecard: touches sent, reply rate, calls booked, calls held, brands in each pipeline stage, brands signed as partners.
Outreach on email and LinkedIn
* Draft personalized multi-touch sequences aligned to our brand voice. LinkedIn first (higher reply rates, better fit for the warm, peer-to-peer nature of brand partnerships), email as the follow-up channel.
* Anchor every sequence to the specific brand: whytheirproduct belongs on the company platform, which gifting occasions it fits (birthday, thank-you, sympathy, new baby, housewarming, "just because"), and what the opportunity looks like for them — not a generic "we do gifting" pitch.
* Send outreach from your email address and your own LinkedIn, representing the company as our partnerships rep.
* Triage replies daily. Keep conversations moving.
Follow-up, partnership calls, and closing
* Schedule intro calls on our founder's calendar (or your own for qualifying calls).
* Attend calls, take notes, and own all follow-ups.
* Drive partnerships toward signed agreements. Send partnership one-pagers, coordinate sample exchanges (we send our product to them, they send theirs to us — this is often where partnerships get real), answer ops/logistics q