Sales Dev Rep & Pipeline Administrator

Sales Development Representative (SDR) & Sales Support Specialist

Compensation:USD $1,300–$1,800/month base + performance-based commissionLocation:Remote (South Africa)Schedule:Full-time | U.S. business hours / North American time-zone alignmentEmployment Type:Independent Contractor

About the Company

Our client is a growing digital marketing and growth agency helping businesses across North America generate more leads, customers, and revenue.

The company is entering a new phase of growth, with paid advertising and inbound lead generation now being actively expanded. As lead volume increases, the team is looking for a highly capable sales professional to help ensure opportunities are properly qualified, followed up with, and moved efficiently through the sales pipeline.

You’ll work closely with the VP of Sales and become an important part of the front end of the company's sales engine.

Role Overview

We’re looking for aSales Development Representative (SDR) & Sales Support Specialistto support the sales process from initial lead engagement through handoff to the VP of Sales and continued follow-up afterward.

The core objective is simple: help the VP of Sales do more selling and closing by owning the work around the sales conversation.

You’ll respond to inbound leads, qualify prospects, book and confirm sales calls, conduct outbound prospecting, maintain the CRM, and follow up with prospects who have not yet converted.

This is a hands-on sales role suited to someone who is confident on the phone, highly organized, persistent with follow-up, and comfortable communicating with North American business owners.

Key Responsibilities

Inbound Lead Qualification & Appointment Setting
* Respond quickly to new inbound leads generated through paid campaigns, lead magnets, referrals, and other channels.
* Qualify prospects based on business profile, needs, fit, and readiness to engage.
* Conduct initial conversations to determine whether prospects meet the company's ideal customer profile.
* Book qualified prospects directly onto the VP of Sales’ calendar.
* Confirm appointments and proactively reduce no-shows through timely reminders and follow-up.

Outbound Prospecting
* Conduct targeted outbound outreach to prospective businesses across the U.S. and Canada.
* Use phone, email, SMS, and other appropriate channels to initiate conversations with prospective customers.
* Work from provided prospect lists and identify relevant decision-makers.
* Follow structured outreach and follow-up sequences while adapting messaging naturally to the prospect.
* Consistently generate new conversations and qualified opportunities for the sales pipeline.

Pipeline Management & Follow-Up
* Maintain accurate, up-to-date records within GoHighLevel (GHL) or the company's CRM.
* Track lead stages, conversations, activities, follow-ups, and next steps.
* Follow up with prospects who have spoken with the VP of Sales but have not yet moved forward.
* Re-engage older, inactive, or previously lost opportunities where appropriate.
* Keep prospects warm through thoughtful, persistent, and professional communication.
* Ensure no qualified opportunity falls through the cracks.

Sales Support & Administration
* Support the VP of Sales with the administrative and coordination work surrounding sales calls.
* Help keep the sales calendar organized and optimized.
* Prepare prospects for scheduled conversations where appropriate.
* Ensure relevant lead information and notes are available before sales calls.
* Provide accurate pipeline updates and reporting to help the sales team understand activity and opportunities.

Required Hard Skills
* 2–4+ years of experiencein SDR, BDR, inside sales, appointment setting, lead qualification, or a similar sales role.
* Demonstrated experience withoutbound prospecting and phone-based sales development.
* Strong experience qualifying leads and booking appointments.
* Experience managing prospects through a CRM or sales pipeline.
* Experience withGoHighLevel (GHL)is highly preferred; HubSpot, Pipedrive, Salesforce, or comparable CRM experience is also valuable.
* Strong written and spoken English withnear-native fluency.
* Comfortable communicating professionally with U.S. and Canadian prospects by phone.
* Strong follow-up discipline and ability to manage multiple prospects simultaneously.
* Comfortable working toward measurable activity and appointment-setting targets.

Preferred Experience

Experience in one or more of the following environments is advantageous:
* Digital marketing or marketing agencies
* B2B services
* SaaS
* Lead generation
* Appointment setting
* Local-business sales
* High-volume outbound sales
* Sales development / inside sales

Soft Skills
* Highly confident and natural on the phone.
* Articulate, personable, and persuasive without being overly scripted.
* Persistent and comfortable with repeated follow-up.
* Commercially motivated and results-oriented.
* Highly organized and d