Performance Copywriter and Digital Ad Specialist
Somewhere
🇿🇦 Hirezar Summary for South African Applicants
This fully remote full time position at Somewhere is open to applicants from South Africa. The estimated monthly salary is R24,050 – R33,300 ZAR. This role is suited for mid-level professionals. As a remote position, you can work from anywhere in South Africa — whether you're based in Johannesburg, Cape Town, Durban, or a smaller town.
Job Description
Type of Contract: Independent Contractor
Working Hours:US business hours
Salary Range:$1.300 - $1.800 USD monthly
About the company
Our client is a growing company within the commercial truck accessories industry, focused on delivering high-quality products that enhance vehicle productivity, functionality, and customer satisfaction. The company is heavily investing in marketing and e-commerce growth, with Shopify playing a central role in its expansion strategy. Their team values collaboration, innovation, reliability, and customer-focused solutions.
About the role
We are seeking a creative and performance-driven Performance Copywriter & Digital Ad Specialist to join the marketing team. This is a newly created role designed to support the company’s growing focus on Shopify and digital marketing initiatives.
The ideal candidate will be responsible for creating and optimizing marketing ad creatives, including graphic resizing, ad formatting, and conversion-focused copywriting for paid campaigns across digital platforms. This role combines creative design, direct-response copywriting, and ad execution to help drive customer acquisition and business growth.
The position is highly focused on Shopify-related marketing efforts and will play an important role in scaling the company’s online presence and revenue generation strategies.
Key Responsibilities
*
* Design and produce high-converting digital ad creatives for paid marketing campaigns.
* Resize, format, and optimize advertising assets for multiple digital platforms and placements.
* Write compelling direct-response copy including headlines, ad text, product messaging, and calls-to-action.
* Build and upload ad creatives into advertising platforms while ensuring correct specifications and tracking implementation.
* Support Shopify marketing initiatives through creative asset development and optimized campaign messaging.
* Conduct A/B testing on ad creatives, layouts, and copy variations to improve campaign performance.
* Collaborate with the marketing team to align creative assets with promotions, product launches, and overall growth strategies.
* Optimize website and landing page content to improve customer engagement and conversion rates.
* Analyze ad performance metrics and make creative adjustments based on campaign data.
Qualifications
*
* 2+ years of experience in digital advertising, direct-response copywriting, and ad creative production.
* Strong experience with Adobe Photoshop and Illustrator.
* Experience using Klaviyo and familiarity with email marketing campaigns is preferred.
* Understanding of Shopify and e-commerce marketing best practices.
* Hands-on experience managing creatives within paid advertising platforms such as Meta Ads Manager and Google Ads.
* Strong understanding of conversion-focused marketing and digital advertising principles.
* Excellent attention to detail, organization, and time management skills.
* Ability to thrive in a fast-paced and growth-oriented environment.
* PORTFOLIOis mandatory
Other Information
*
* Full-time position.
* Newly created role with strong growth potential within the marketing department.
* Shopify-focused position with a strong emphasis on e-commerce growth initiatives.
* Opportunity to join a company where marketing plays a key role in overall business expansion.
* Industry: Commercial Truck Accessories.
Tips for South African Applicants
Timezone Advantage
South Africa (SAST, UTC+2) overlaps well with European business hours and has a few hours of overlap with US East Coast. Mention your timezone flexibility in your application.
Salary in Context
At R24,050/month, this role is on par with the average South African remote salary. The USD equivalent ($1,300/mo) benefits from the favourable exchange rate.
Application Tips
Tailor your CV to international standards — use a clean format, highlight remote work experience, and include your English proficiency. Many SA applicants succeed by emphasising their strong work ethic and cultural adaptability.
Load Shedding Preparedness
If you're applying for a remote role, having a backup power solution (UPS, inverter, or generator) and mobile data as a backup internet connection shows employers you're prepared for South Africa's infrastructure challenges.
About Somewhere
Somewhere is a company in the Recruitment & Staffing industry that hires remote workers from South Africa. They currently have 685 open positions on Hirezar. View all Somewhere jobs →