Performance Ad Creator | 100% Remote

Please be informed thatFoxelli Grouphires exclusively in-house and doesn't work with any external recruitment agencies. Any company or individual claiming to recruit on behalf ofFoxelli Groupis not affiliated with us.

Foxelli brings together curious people who enjoy building brands, exploring AI and making ideas happen. Our D2C brands reach millions of customers and generate more than $20M a year. Behind them is a team that cares about the products we make and enjoys figuring things out together.We like people who ask questions, try things and take responsibility for what happens next. If that sounds like how you work, keep reading.WHY JOIN FOXELLIYou’ll create for our own e-commerce brands. Your ideas can go from a rough concept to a live ad, with real customer response to help you improve the next one.We make room for experimentation and expect you to bring ideas to the table. AI is part of how we work, and we’re interested in how you use it to make better creative, learn faster and simplify production.THE ROLEWe’re looking for a Performance Ad Creator who can take a product, understand why someone would want it and turn that insight into a video ad that sells.You’ll own the idea as well as the execution: find the angle, write the hook and script, choose how to tell the story and produce the finished ad. You’ll work with our creative lead and media buyers to learn from results and decide what to create next.

If you enjoy:
* Looking through customer reviews and spotting a reason to buy that others have missed.
Looking through customer reviews and spotting a reason to buy that others have missed.
* Figuring out why an opening makes you stop scrolling, then creating your own.
Figuring out why an opening makes you stop scrolling, then creating your own.
* Writing copy that sounds like a real person and gives the viewer a clear reason to care.
Writing copy that sounds like a real person and gives the viewer a clear reason to care.
* Experimenting with footage, AI and different ways to tell a product story.
Experimenting with footage, AI and different ways to tell a product story.
* Seeing how your ads perform and coming back with a better idea.
Seeing how your ads perform and coming back with a better idea.

We’d love to work with someone who brings that curiosity all the way through to a finished ad.WHAT YOU WILL BE DOINGCustomer research and creative concepts
* Get to know our products and customers. Read reviews, explore objections and study existing creative to find promising angles.
Get to know our products and customers. Read reviews, explore objections and study existing creative to find promising angles.
* Develop original ad concepts for paid social, especially Meta. Choose a clear selling idea and a format that suits the audience.
Develop original ad concepts for paid social, especially Meta. Choose a clear selling idea and a format that suits the audience.

Copywriting and production
* Write hooks, scripts, on-screen copy and calls to action in English.
Write hooks, scripts, on-screen copy and calls to action in English.
* Produce complete ads using product footage, creator content and AI-generated assets. Own the edit, voiceover, captions, sound and pacing.
Produce complete ads using product footage, creator content and AI-generated assets. Own the edit, voiceover, captions, sound and pacing.
* Use AI throughout your workflow where it improves the result. Check that the product stays accurate and the visuals and voice feel believable.
Use AI throughout your workflow where it improves the result. Check that the product stays accurate and the visuals and voice feel believable.

Testing and improvement
* Create different openings and concept variations to test new messages, motivations and storytelling approaches.
Create different openings and concept variations to test new messages, motivations and storytelling approaches.
* Review results with media buyers and use what you learn to improve existing ads and develop new concepts.
Review results with media buyers and use what you learn to improve existing ads and develop new concepts.
* Review your own work before submitting it, apply feedback thoughtfully and communicate clearly about progress and deadlines.
Review your own work before submitting it, apply feedback thoughtfully and communicate clearly about progress and deadlines.

WHAT YOU BRING
* Experience creating ads.You’ve made direct-response video ads for e-commerce, with responsibility for both the concept and production. Subscription experience is a plus.
Experience creating ads.You’ve made direct-response video ads for e-commerce, with responsibility for both the concept and production. Subscription experience is a plus.
* Customer understanding.You can turn a motivation, frustration or objection into a persuasive angle and clear English copy.
Customer understanding.You can turn a motivation, frustration or objection into a persuasive angle and clear English copy.
* Strong production