Paid Media Specialist Google Ads (PPC) & Meta

Paid Media Specialist – Lead Generation

Google Ads (PPC) & Meta Ads  |  Full-Time  |  Fully Remote

Employment type:Full-time contractor (independent contractor)

Location:Fully remote

Working hours:Full U.S. Eastern Time (ET) overlap requiredSalary:$2.000 - $3.000 USD/m (Depending on the experience)

Reports to:Head of Marketing / Marketing Director

About the Company

We are a rapidly growing, family-owned U.S.-based exterior services company that has been protecting residential and commercial properties for more than 20 years. Our work spans roofing, siding, gutters, windows and doors, and storm-damage restoration across multiple markets in the Midwest and Southeast.

We have grown to 15,000+ completed projects and multiple regional offices by pairing premium craftsmanship with a customer experience built on clear communication and trust. Marketing is a core growth engine for the business: we invest heavily in paid channels to generate high-intent homeowner and commercial leads, and we are now building this capability in-house.

About the Role

This is a newly created in-house role. Paid media has historically been managed by an outside agency, and we are bringing it in-house to gain a dedicated owner who lives inside our accounts every day — someone accountable for lead volume, lead quality, and cost per lead rather than a shared agency resource.

You will own our paid lead-generation program end to end. That means running an established, high-volume Google Ads program (currently $50,000–$60,000/month in spend) and standing up a brand-new Meta Ads channel from the ground up (starting near $10,000/month, with a clear mandate to test, prove, and scale). This is strictly lead generation, not brand awareness: every dollar is measured against qualified leads and booked appointments.

We have hit a growth ceiling with our current setup and know the next level of performance requires a dedicated specialist. You will have real budget, direct access to the marketing decision-maker, and the autonomy to make the account better.

Key Responsibilities

Paid Search / Google Ads (PPC)
* Own the day-to-day management of a $50K–$60K/month Google Ads program across multiple local service areas.
* Build, structure, and optimize Search campaigns for high-intent, high-cost home-services keywords, managing bids, budgets, and pacing to a target cost per lead.
* Continuously refine keyword strategy, negative keyword lists, ad copy, extensions, and geo-targeting across distinct regional markets.
* Monitor and improve Quality Score, impression share, and auction competitiveness in an expensive, competitive vertical.
Meta Ads / Paid Social
* Launch and own a net-new Meta Ads channel, starting with a structured testing phase (~$10K/month) and a mandate to scale as performance is proven.
* Design lead-generation campaigns — audiences, creative direction, lead forms, and offers — built to drive qualified inquiries, not vanity engagement.
* Establish the testing framework, benchmarks, and reporting that determine when and how to scale spend.
Lead Generation & Conversion
* Treat every campaign as a lead-gen engine: optimize toward qualified leads, booked appointments, and cost per acquisition — not clicks or impressions.
* Partner on landing pages, forms, and calls-to-action; recommend conversion-rate improvements and coordinate on implementation.
* Own conversion tracking integrity — form submissions, phone-call tracking, and offline/CRM conversion feedback — so optimization decisions are based on real lead quality.
Analytics, Reporting & Optimization
* Maintain clean tracking and attribution (GA4, Google Tag Manager, call tracking, and conversion imports).
* Report on the metrics that matter — spend, CPL, lead-to-appointment rate, and return on ad spend — and translate data into clear recommendations.
* Run a disciplined optimization cadence: test, measure, and reallocate budget toward what produces qualified leads.
Collaboration & Strategy
* Work directly with the marketing decision-maker during full ET business hours, incorporating live feedback on lead quality quickly.
* Adjust strategy in response to seasonal and storm-driven demand across markets.
* Act as the in-house paid-media owner: proactive, self-directed, and accountable for outcomes.
Required Qualifications
* 3+ yearsof hands-on experience personally managing Google Ads accounts (not overseeing others who do the work).
* A track record ofmanaging meaningful monthly ad spend at scale ($30K+/month strongly preferred).
* Demonstrated lead-generationexperience — you have run campaigns measured on cost per lead and lead quality, not brand awareness or e-commerce ROAS alone.
* Hands-on experiencebuilding and optimizing Meta Ads campaigns inside Ads Manager.
* Strong command ofconversion tracking and analytics: GA4, Google Tag Manager, call tracking, and conversion/offline imports.
* Ability to workduring full U.S. Eastern Time business hours.
* Clear, confidentEnglish commu