Paid Media Manager
Somewhere
🇿🇦 Hirezar Summary for South African Applicants
This fully remote full time position at Somewhere is open to applicants from South Africa. The estimated monthly salary is R55,500 – R64,750 ZAR. This role is suited for senior-level professionals. As a remote position, you can work from anywhere in South Africa — whether you're based in Johannesburg, Cape Town, Durban, or a smaller town.
Job Description
Position: Senior Paid Media Manager (Lead Generation)Working Hours:Monday to Friday 9 am - 5pm ESTSalary Range:3,000 – 3,500 USD/month (final offer depends on the client based on your skills and experience)Work Setup:Remote | Independent Contractor
About the CompanyA performance-driven lead generation business specializing in acquiring high-quality consumer leads through paid media campaigns in highly competitive industries.
About the RoleWe are looking for a highly analytical and performance-driven Senior Paid Media Manager to take full ownership of paid acquisition efforts across Google Ads and Meta/Facebook Ads. This role is focused entirely on lead generation and is ideal for someone with deep expertise in managing and scaling campaigns in competitive local service industries.
You will be responsible for strategy, execution, optimization, reporting, and creative direction. The ideal candidate understands both the technical and creative aspects of paid media and can consistently drive qualified lead volume while optimizing for performance metrics.
This role is ideal for someone who thrives in fast-paced environments, enjoys autonomy, and wants to make a significant impact on business growth.
Key ResponsibilitiesPaid Media Management
* Own and manage paid media campaigns across:Google Ads (Search, Performance Max, and YouTube preferred)Meta/Facebook & Instagram Ads
* Google Ads (Search, Performance Max, and YouTube preferred)
* Meta/Facebook & Instagram Ads
* Develop and execute lead generation strategies focused on acquiring high-quality leads
* Optimize campaigns for CPL, conversion rate, lead quality, and overall ROAS
* Conduct keyword research, audience targeting, bidding strategy management, and funnel optimization
* Continuously test landing pages, ad copy, creative angles, and conversion strategies
* Utilize AI-supported workflows and tools to test and iterate ad creatives efficiently
Reporting & Optimization
* Analyze campaign performance and proactively identify opportunities for improvement
* Maintain reporting dashboards and communicate insights clearly to stakeholders
* Monitor paid media trends, platform updates, and competitor strategies
* Make data-driven decisions to scale campaigns effectively
Collaboration & Creative Direction
* Collaborate on ad creative development, messaging, hooks, and offers
* Provide direction and feedback on performance-focused creatives
* Work independently while maintaining clear communication with the team
Requirements
* 5+ years of hands-on paid media experience
* Strong experience managing lead generation campaigns (non-eCommerce)
* Proven success running Google Ads and/or Meta Ads in competitive industries
* Deep understanding of conversion-focused marketing and performance optimization
* Strong analytical, reporting, and problem-solving skills
* Comfortable taking full ownership of strategy and execution
* Experience creating or directing ad creatives for performance campaigns
* Ability to move quickly, test aggressively, and optimize based on data
* Strong written and verbal English communication skills
Nice to Have
* Experience in legal, insurance, financial services, or other high-CPC lead generation industries
* Experience with landing page optimization and CRO
* Familiarity with AI tools for ad creative generation
* Experience scaling campaigns with large advertising budgets
Ideal CandidateThis is not a junior media buying role. We are looking for a highly skilled operator who can independently manage and scale paid acquisition campaigns in competitive markets. The ideal candidate is strategic, execution-oriented, highly analytical, and thrives in performance marketing environments where results matter.
Tips for South African Applicants
Timezone Advantage
South Africa (SAST, UTC+2) overlaps well with European business hours and has a few hours of overlap with US East Coast. Mention your timezone flexibility in your application.
Salary in Context
At R55,500/month, this role pays well above the average South African remote salary. The USD equivalent ($3,000/mo) benefits from the favourable exchange rate.
Application Tips
Tailor your CV to international standards — use a clean format, highlight remote work experience, and include your English proficiency. Many SA applicants succeed by emphasising their strong work ethic and cultural adaptability.
Load Shedding Preparedness
If you're applying for a remote role, having a backup power solution (UPS, inverter, or generator) and mobile data as a backup internet connection shows employers you're prepared for South Africa's infrastructure challenges.
About Somewhere
Somewhere is a company in the Recruitment & Staffing industry that hires remote workers from South Africa. They currently have 685 open positions on Hirezar. View all Somewhere jobs →