Paid Media Manager: PPC Specialist
Somewhere
🇿🇦 Hirezar Summary for South African Applicants
This fully remote full time position at Somewhere is open to applicants from South Africa. This role is suited for mid-level professionals. As a remote position, you can work from anywhere in South Africa — whether you're based in Johannesburg, Cape Town, Durban, or a smaller town.
Job Description
Paid Media Manager: PPC Specialist
Employment Type:Full-time, Independent Contractor
Work Model:Fully Remote
Work Hours:Dedicated US Business Hours Alignment
Reporting To:Senior Strategist / Founder
Role Overview
We are seeking a highly analytical, proactive, and client-facingB2B Paid Media / PPC Specialistto support the hands-on execution, optimization, and reporting of performance marketing campaigns for our B2B clients. This position is built for a self-directed operator who possesses deep, practical experience managing campaigns across LinkedIn Ads, Google Ads, and Meta Ads. You will take full ownership of campaign pacing, budgets, bidding strategies, client communication, and cross-funnel data analysis with minimal hand-holding.
Initially, you will focus on supporting one major cornerstone client account. As our consultancy scales, you will gradually grow your portfolio to fully manage multiple B2B accounts.
Key Responsibilities
1. Paid Media Campaign Management & Optimization
* Omnichannel Execution:Deploy, manage, and continuously optimize paid media campaigns across LinkedIn Ads, Google Ads, and Meta Ads. Support secondary channels like Bing Ads as required.
Omnichannel Execution:Deploy, manage, and continuously optimize paid media campaigns across LinkedIn Ads, Google Ads, and Meta Ads. Support secondary channels like Bing Ads as required.
* Pacing & Budget Governance:Ruthlessly monitor campaign delivery, budgets, and bid configurations to ensure target ad spend is deployed accurately without over- or under-pacing.
Pacing & Budget Governance:Ruthlessly monitor campaign delivery, budgets, and bid configurations to ensure target ad spend is deployed accurately without over- or under-pacing.
* Data-Driven Adjustments:Analyze performance datasets across top-of-funnel (TOFU) and bottom-of-funnel (BOFU) structures to dynamically pause, optimize, or scale campaigns in alignment with client business goals.
Data-Driven Adjustments:Analyze performance datasets across top-of-funnel (TOFU) and bottom-of-funnel (BOFU) structures to dynamically pause, optimize, or scale campaigns in alignment with client business goals.
2. Performance Analytics & Revenue Attribution
* Dashboard Maintenance:Own the weekly update schedule for client dashboards, ensuring financial and operational data is flawless.
Dashboard Maintenance:Own the weekly update schedule for client dashboards, ensuring financial and operational data is flawless.
* Downstream Attribution:Pull and interpret reporting metrics from enterprise CRMs (HubSpot and Salesforce) to measure paid media performance directly against qualified meetings, pipeline velocity, and closed-won revenue outcomes.
Downstream Attribution:Pull and interpret reporting metrics from enterprise CRMs (HubSpot and Salesforce) to measure paid media performance directly against qualified meetings, pipeline velocity, and closed-won revenue outcomes.
* Data Hygiene:Actively identify analytical discrepancies, tracking gaps, or attribution anomalies, proactively asking the right questions to resolve data bugs.
Data Hygiene:Actively identify analytical discrepancies, tracking gaps, or attribution anomalies, proactively asking the right questions to resolve data bugs.
3. Client-Facing Account Support
* Meeting Participation:Join weekly client status calls, actively participating in performance discussions and translating complex campaign data into actionable insights.
Meeting Participation:Join weekly client status calls, actively participating in performance discussions and translating complex campaign data into actionable insights.
* Agenda Preparation:Help draft structured meeting agendas populated with clear performance updates, micro-trends, and proactive strategic recommendations.
Agenda Preparation:Help draft structured meeting agendas populated with clear performance updates, micro-trends, and proactive strategic recommendations.
* Loop Closure:Document, track, and execute all administrative and strategic action items spinning out of client calls, gradually expanding your leadership presence to lead account reviews independently.
Loop Closure:Document, track, and execute all administrative and strategic action items spinning out of client calls, gradually expanding your leadership presence to lead account reviews independently.
4. Creative Coordination & Project Management
* Ad Copywriting:Draft, refine, and test compelling, value-first B2B ad copy tailored to specific target personas.
Ad Copywriting:Draft, refine, and test compelling, value-first B2B ad copy tailored to specific target personas.
* Creative Briefing:Author clear, structured design briefs for our creative team, guiding the production of static images, GIFs, and video assets, while providing constructive feedback to match brand guidelines.
Creative Briefing:Author clear, structured design briefs for our creative team, guiding the production of static images, GIFs, and video assets, while providing constructi
Tips for South African Applicants
Timezone Advantage
South Africa (SAST, UTC+2) overlaps well with European business hours and has a few hours of overlap with US East Coast. Mention your timezone flexibility in your application.
Salary in Context
Even without a listed salary, international remote roles typically pay 2-3x more than equivalent local positions in South Africa due to the exchange rate advantage.
Application Tips
Tailor your CV to international standards — use a clean format, highlight remote work experience, and include your English proficiency. Many SA applicants succeed by emphasising their strong work ethic and cultural adaptability.
Load Shedding Preparedness
If you're applying for a remote role, having a backup power solution (UPS, inverter, or generator) and mobile data as a backup internet connection shows employers you're prepared for South Africa's infrastructure challenges.
About Somewhere
Somewhere is a company in the Recruitment & Staffing industry that hires remote workers from South Africa. They currently have 748 open positions on Hirezar. View all Somewhere jobs →