Paid Media Manager: PPC Specialist

Paid Media Manager / PPC Specialist

Location:Fully-Remote (Work from Home)

Hours:9 AM - 5 PM EST

Engagement Type:Independent Contractor

Role Overview

We are seeking a proactive and highly organizedPaid Media Manager / PPC Specialistto support the hands-on execution, optimization, and reporting of paid media campaigns for B2B clients. Operating as an independent contractor, you will manage campaign pacing, budgets, bids, reporting, client communication, and performance analysis with minimal hand-holding.

Our consultancy specializes in B2B performance marketing, focusing heavily on driving qualified meetings, pipeline, and revenue rather than just clicks or leads. The ideal candidate has deep technical expertise acrossLinkedIn Ads, Google Ads, and Meta Ads, and is comfortable interfacing directly with clients. You will initially support one major client account, with the opportunity to take on multiple accounts as our portfolio scales.

Key Responsibilities

Paid Media Campaign Management
* Manage and optimize paid media campaigns across LinkedIn Ads, Google Ads, and Meta Ads.
* Monitor campaign pacing, budgets, bids, performance, and delivery on an ongoing basis.
* Launch new campaigns quickly and accurately based on client strategy and priorities.
* Analyze campaign performance to identify what is working, what is not, and what should be adjusted.
* Pause, optimize, or scale campaigns based on performance data and business goals.
* Support paid media efforts across additional channels, such as Bing Ads, when needed.

Performance Reporting & Analytics
* Update client dashboards on a weekly basis.
* Review campaign performance across top-of-funnel and bottom-of-funnel metrics.
* Analyze paid media performance against qualified meetings, pipeline, and revenue outcomes.
* Pull and review reporting from CRMs such as HubSpot and Salesforce.
* Identify inconsistencies, gaps, or unclear data points and ask the right questions to resolve them.
* Translate campaign and CRM data into clear performance insights and actionable next steps.

Client-Facing Account Support
* Join weekly client calls and actively participate in performance discussions.
* Help prepare client meeting agendas with performance updates, insights, and recommended next steps.
* Track, manage, and complete action items derived from client calls.
* Gradually grow into leading client calls with support from our senior strategist/founder.
* Communicate clearly and professionally with clients through Slack, video calls, and project management tools.
* Bring proactive account recommendations to the table instead of waiting for direction.

Creative & Campaign Coordination
* Write and refine high-converting ad copy for B2B paid media campaigns.
* Create clear, concise creative briefs for the design team.
* Review ad creative and provide thoughtful, performance-minded feedback to designers.
* Ensure creative assets are approved, finalized, and launched on schedule.

Project Management & Collaboration
* Manage assigned tasks through Asana and ensure all deadlines are met.
* Come prepared to internal syncs with priorities, blockers, updates, and recommendations.
* Stay organized across multiple campaigns, platforms, and deadlines.
* Utilize available systems, SOPs, call recordings, dashboards, and AI tools (like Claude) to execute efficiently.

Qualifications

Technical Skills & Experience
* Experience:3-5 years of hands-on experience in paid media, PPC, or performance marketing.
* Niche:Direct experience inB2B performance marketing is required.
* Core Platforms:Strong, hands-on experience with LinkedIn Ads, Google Ads, and Meta Ads.
* CRM & Dashboards:Experience working with HubSpot and/or Salesforce reporting. Ability to connect paid media performance to meetings, pipeline, and revenue.
* Budget Management:Experience managing meaningful paid media budgets, including large monthly ad spend.
* Copywriting:Comfortable writing ad copy and collaborating with creative/design teams.
* Nice-to-Have: Experience with Bing Ads is a plus, but not required.

Platform & Tool Stack
* LinkedIn Ads, Google Ads, Meta Ads
* HubSpot / Salesforce
* Slack / Asana
* Google Sheets & reporting dashboards
* Claude or other AI productivity tools (preferred)

Professional Attributes
* Strong written and verbal English communication skills.
* Comfortable being client-facing and participating actively in client calls.
* Proactive, solutions-oriented, and able to make smart independent account recommendations.
* Highly organized, deadline-driven, with strong attention to detail across budgets and reports.
* Comfortable working in a fast-moving agency or consultancy environment.

What Success Looks Like
* Campaigns are launched accurately, quickly, and on schedule.
* Paid media accounts are paced correctly and optimized consistently without overspending.
* Performance insights are successfully tied to pipeline, meetings, and revenue (not just clicks).
* Client calls are