Paid Ads Manager
Somewhere
🇿🇦 Hirezar Summary for South African Applicants
This fully remote full time position at Somewhere is open to applicants from South Africa. The estimated monthly salary is R3,700 – R9,250 ZAR. This role is suited for senior-level professionals. As a remote position, you can work from anywhere in South Africa — whether you're based in Johannesburg, Cape Town, Durban, or a smaller town.
Job Description
Role: Fractional Paid Ads Manager
Priority Location: South Africa & Phillipines
Working Hours: 8AM - 5PM US Hours (EST/CST)
Start Date:September 7th
Salary Range: TBD
Type of contract:Fractional, 1 Day a week (8 Hours)
Type of job:Remote
About the Company
We are an industrial AI startup transforming how manufacturing facilities operate. By training graph neural networks on facility physics, energy flows, and operational dynamics, our platform enables plants to run as fully coordinated, autonomous systems rather than individually tuned machines. Our technology captures deep operational knowledge to continuously optimize performance, replacing manual operator intuition and siloed control systems.
Driven by fully funded state and utility industrial decarbonization grants (including programs across Pennsylvania, Colorado, and Maryland that fully cover initial customer onboarding costs), we are rapidly scaling our footprint across North American manufacturing operations.
Job Summary
The Fractional Google Ads Lead will act as a hands-on paid acquisition operator, owning paid ad strategy and execution end-to-end to drive qualified leads from eligible manufacturers. The Lead will reactivate and rebuild the company's Google Ads account, stand up Meta campaigns, conduct hyper-targeted keyword and persona research, align landing pages to active funded offers, and build a repeatable lead engine across target states (Pennsylvania, Colorado, and Maryland). Working directly with the Co-Founders, the Lead will run a structured "crawl, walk, run" testing plan to validate cost per qualified lead benchmarks and capture open funded slots before transitioning the lead engine to non-funded models.
Key Responsibilities
* Account Reactivation & Audit:Audit and rebuild the existing Google Ads account structure, establishing conversion tracking, billing, and account health within the first 30 days.
Account Reactivation & Audit:Audit and rebuild the existing Google Ads account structure, establishing conversion tracking, billing, and account health within the first 30 days.
* Keyword Research & Search Campaigns:Conduct keyword research around industrial decarbonization, energy efficiency, rising energy costs, rebates, and process equipment breakdowns. Build hyper-targeted search campaigns for target regions (Pittsburgh, Philadelphia, designated Colorado counties, and Maryland) and verticals (food/beverage, cosmetics, pharma, CNC/precision manufacturing, and cold storage).
Keyword Research & Search Campaigns:Conduct keyword research around industrial decarbonization, energy efficiency, rising energy costs, rebates, and process equipment breakdowns. Build hyper-targeted search campaigns for target regions (Pittsburgh, Philadelphia, designated Colorado counties, and Maryland) and verticals (food/beverage, cosmetics, pharma, CNC/precision manufacturing, and cold storage).
* Meta Campaign Setup:Design and launch targeted Meta campaigns to reach key manufacturing personas (Owners, COOs, CFOs, and Production Managers) who lack active LinkedIn profiles.
Meta Campaign Setup:Design and launch targeted Meta campaigns to reach key manufacturing personas (Owners, COOs, CFOs, and Production Managers) who lack active LinkedIn profiles.
* Funnel & Landing Page Alignment:Align ad messaging and landing pages to state and utility-funded onboarding offers, ensuring lead qualification forms enforce program eligibility rules (e.g., employee caps under 200–250). Build a secondary landing page variant for non-funded programs.
Funnel & Landing Page Alignment:Align ad messaging and landing pages to state and utility-funded onboarding offers, ensuring lead qualification forms enforce program eligibility rules (e.g., employee caps under 200–250). Build a secondary landing page variant for non-funded programs.
* Budget & Bid Management:Manage daily budget pacing, bid strategies, and budget allocation across campaigns to keep cost per click (CPC) and cost per qualified lead (CPQL) strictly optimized.
Budget & Bid Management:Manage daily budget pacing, bid strategies, and budget allocation across campaigns to keep cost per click (CPC) and cost per qualified lead (CPQL) strictly optimized.
* Analytics & Attribution:Build and own an analytics dashboard to deliver end-to-end conversion tracking and lead attribution from ad click to signed customer.
Analytics & Attribution:Build and own an analytics dashboard to deliver end-to-end conversion tracking and lead attribution from ad click to signed customer.
* Weekly Performance Cadence:Meet weekly with executive leadership to present concise, data-driven reports covering spend, clicks, leads, CPQL, and clear recommendations on budget reallocation.
Weekly Performance Cadence:Meet weekly with executive leadership to present concise, data-driven reports covering spend, clicks, leads, CPQL, and clear recommendations on budget reallocation.
* Promotional Credits:Research, identify, and apply available Google Ads o
Tips for South African Applicants
Timezone Advantage
South Africa (SAST, UTC+2) overlaps well with European business hours and has a few hours of overlap with US East Coast. Mention your timezone flexibility in your application.
Salary in Context
At R3,700/month, this role is on par with the average South African remote salary. The USD equivalent ($200/mo) benefits from the favourable exchange rate.
Application Tips
Tailor your CV to international standards — use a clean format, highlight remote work experience, and include your English proficiency. Many SA applicants succeed by emphasising their strong work ethic and cultural adaptability.
Load Shedding Preparedness
If you're applying for a remote role, having a backup power solution (UPS, inverter, or generator) and mobile data as a backup internet connection shows employers you're prepared for South Africa's infrastructure challenges.
About Somewhere
Somewhere is a company in the Recruitment & Staffing industry that hires remote workers from South Africa. They currently have 828 open positions on Hirezar. View all Somewhere jobs →