Paid Ads Manager (Meta & Google)

Paid Ads Manager (Meta & Google)

Employment Type:Full time, independent contractorWork Model:RemoteWork Hours:US work hours

About the Company:The company is a fast-growing digital marketing agency that helps service-based businesses generate predictable, high-quality leads through paid advertising, high-converting funnels, CRM automation, and creative strategy.

Unlike traditional marketing agencies that only manage ads, the company owns the complete lead generation ecosystem—from creative production and messaging through CRM integrations, funnels, and campaign optimization. Their clients include contractors, coaches, professional service firms, and other lead generation-focused businesses that rely heavily on paid advertising to grow.

About the Role:The client is looking for aSenior Paid Ads Managerwith deep experience managing bothMeta AdsandGoogle Adsforservice-based lead generation businesses.

This isnotan eCommerce advertising role.We looking for someone who can truly own paid advertising so leadership can focus on growing the company—not managing campaigns.

The ideal candidate understands how to generate qualified leads—not online purchases—and knows how to optimize campaigns around appointments, phone calls, and sales opportunities.

You'll take campaigns from launch through optimization while ensuring leads flow correctly into client CRM systems.

You'll be expected to think strategically, troubleshoot independently, communicate proactively, and operate with minimal supervision.

This role is designed for someone who enjoys ownership and wants to become a long-term member of a growing agency.

What You'll Own

Paid Advertising
* Build and launch Meta advertising campaigns
Build and launch Meta advertising campaigns
* Build and manage Google Search campaigns
Build and manage Google Search campaigns
* Optimize campaigns based on performance data
Optimize campaigns based on performance data
* Improve CPL, lead quality, and campaign efficiency
Improve CPL, lead quality, and campaign efficiency
* Scale winning campaigns
Scale winning campaigns
* Monitor budgets and pacing
Monitor budgets and pacing
* Analyze campaign performance and make proactive recommendations
Analyze campaign performance and make proactive recommendations

Campaign Setup
* Configure campaign structures correctly from the start
Configure campaign structures correctly from the start
* Build audiences
Build audiences
* Configure tracking
Configure tracking
* Implement conversion events
Implement conversion events
* Ensure attribution is working properly
Ensure attribution is working properly
* Test campaigns prior to launch
Test campaigns prior to launch

CRM & Funnel Integration— You'll work closely with the team's existing systems by:
* Connecting Meta and Google campaigns into CRM workflows
Connecting Meta and Google campaigns into CRM workflows
* Ensuring leads flow correctly into automation
Ensuring leads flow correctly into automation
* Troubleshooting tracking issues
Troubleshooting tracking issues
* Verifying lead routing
Verifying lead routing
* Working alongside internal funnel and CRM specialists
Working alongside internal funnel and CRM specialists

Optimization —You'll continuously improve campaigns through:
* Creative testing
Creative testing
* Audience refinement
Audience refinement
* Bid strategy optimization
Bid strategy optimization
* Budget allocation
Budget allocation
* Landing page insights
Landing page insights
* Lead quality improvements
Lead quality improvements
* Performance reporting
Performance reporting

Required Experience
* 5+ years managing Meta Ads
5+ years managing Meta Ads
* 5+ years managing Google Ads
5+ years managing Google Ads
* Strong background in lead generation campaigns
Strong background in lead generation campaigns
* Experience supporting service-based businesses
Experience supporting service-based businesses
* Experience managing multiple client accounts simultaneously
Experience managing multiple client accounts simultaneously
* Proven ability to optimize campaigns for qualified leads—not just clicks
Proven ability to optimize campaigns for qualified leads—not just clicks
* Experience integrating campaigns with CRM systems
Experience integrating campaigns with CRM systems
* Strong analytical skills
Strong analytical skills
* Excellent written and spoken English
Excellent written and spoken English

Tools & Platforms
* Meta Ads Manager
Meta Ads Manager
* Google Ads
Google Ads
* CRM platforms
CRM platforms
* Lead generation funnels
Lead generation funnels
* Conversion tracking tools
Conversion tracking tools
* Analytics and reporting platforms
Analytics and reporting platforms

The Ideal Candidate
* Requires very little day-to-day management
Requires very little day-to-day management
* Thinks like an owner
Thinks like an owner
* Solves problems before they're escalated
Solves problems before they're escalated
* Communicates quickly and clearly
Communicates quickly and clearly
* Takes pri