Media Buyer - Paid Ads Specialist
Somewhere
🇿🇦 Hirezar Summary for South African Applicants
This fully remote full time position at Somewhere is open to applicants from South Africa. The estimated monthly salary is R40,700 – R64,750 ZAR. This role is suited for mid-level professionals. As a remote position, you can work from anywhere in South Africa — whether you're based in Johannesburg, Cape Town, Durban, or a smaller town.
Job Description
Media Buyer – Paid Ads Specialist (Google + Meta)
Location:100% Remote (LATAM & South Africa only)Employment Type:Independent Contractor AgreementCompensation:$2,500 – $3,500 USD per month (based on experience)Schedule:Full-Time | Must work EST/EDT business hours
About the Role
We are seeking a highly skilled and self-sufficientMedia Buyer – Paid Ads Specialistto drive lead generation and patient acquisition through paid advertising campaigns.
This is more than a campaign management role. The ideal candidate will focus on generating qualified leads that convert into booked discovery visits, not simply increasing form submissions. You will work closely with the marketing team to plan, launch, track, and optimize campaigns across Google and Meta platforms while ensuring accurate attribution and funnel performance.
Key Responsibilities
Campaign Strategy & Management
* Plan, launch, and manage paid advertising campaigns across:Google AdsMeta Ads (Facebook & Instagram)
* Google Ads
* Meta Ads (Facebook & Instagram)
* Continuously optimize campaigns based on performance data and conversion outcomes
* Conduct ongoing testing to improve lead quality and reduce acquisition costs
Tracking & Analytics
* Independently build and manage tracking systems, including:Google Tag Manager (GTM)GA4Meta Pixel + Conversions API (CAPI)Google Ads conversion tracking
* Google Tag Manager (GTM)
* GA4
* Meta Pixel + Conversions API (CAPI)
* Google Ads conversion tracking
* Develop and maintain a structured UTM tracking framework
* Ensure accurate attribution across all paid media campaigns
Landing Pages & Funnel Optimization
* Create and optimize landing pages and lead capture forms
* Identify and troubleshoot funnel bottlenecks from:Ad → Lead → Booked Appointment → Show Rate
* Ad → Lead → Booked Appointment → Show Rate
* Improve conversion rates through data-driven optimizations
Performance Reporting
* Monitor campaign performance daily
* Deliver clear, actionable reports tied to business outcomes
* Provide strategic recommendations based on campaign insights and trends
Requirements
* Proven experience managingGoogle Ads and Meta Ads campaignsfor lead generation in service-based businesses
* Strong hands-on experience with:Google Tag ManagerGA4Meta Pixel & Conversions API (CAPI)
* Google Tag Manager
* GA4
* Meta Pixel & Conversions API (CAPI)
* Ability to independently implement and manage tracking systems without relying on developers
* Strong understanding of:Lead quality vs. lead volumeConversion-focused optimizationFull-funnel performance analysis
* Lead quality vs. lead volume
* Conversion-focused optimization
* Full-funnel performance analysis
* Excellent English communication skills (written and verbal)
* Highly analytical, organized, and detail-oriented
Preferred Qualifications
* Experience with GoHighLevel
* Familiarity with Looker Studio dashboards
* Experience tracking booked appointments and consultations
* Background in healthcare, wellness, or local service-based businesses
This Role May Not Be a Fit If
* Your experience is primarily in e-commerce advertising
* You focus mainly on CTR, CPC, or CPM instead of conversion outcomes
Tips for South African Applicants
Timezone Advantage
South Africa (SAST, UTC+2) overlaps well with European business hours and has a few hours of overlap with US East Coast. Mention your timezone flexibility in your application.
Salary in Context
At R40,700/month, this role is competitive with the average South African remote salary. The USD equivalent ($2,200/mo) benefits from the favourable exchange rate.
Application Tips
Tailor your CV to international standards — use a clean format, highlight remote work experience, and include your English proficiency. Many SA applicants succeed by emphasising their strong work ethic and cultural adaptability.
Load Shedding Preparedness
If you're applying for a remote role, having a backup power solution (UPS, inverter, or generator) and mobile data as a backup internet connection shows employers you're prepared for South Africa's infrastructure challenges.
About Somewhere
Somewhere is a company in the Recruitment & Staffing industry that hires remote workers from South Africa. They currently have 685 open positions on Hirezar. View all Somewhere jobs →