Marketing Director (Real Estate | Growth & AI-Driven Strategy)

Marketing Director (Real Estate | Growth & AI-Driven Strategy)

Location:RemoteEmployment Type:Full-Time | Independent ContractorWork Schedule:U.S. Business Hours (EST overlap preferred)

About the Company

We are a growing U.S.-based real estate investment and development group focused on acquiring, developing, and managing residential properties across multiple markets.

As we scale our portfolio and expand our market presence, we are seeking aMarketing Directorto take full ownership of marketing strategy, execution, and revenue impact.

The Role

We are looking for astrategic, revenue-focused Marketing Directorwho can architect and execute a modern marketing engine for a real estate business.

This is ahigh-impact leadership roleresponsible for:
* Building and owning theend-to-end marketing strategy
* Drivingqualified deal flow and revenue growth
* LeveragingAI tools and automationto create scalable marketing systems
You will work directly with leadership to connect marketing performance toreal business outcomes—including acquisitions, investor interest, and pipeline growth.

This is not a traditional brand role. This is agrowth and revenue role.

Key Responsibilities

Marketing Strategy & Revenue Growth
* Develop and own the company’sfull marketing strategy tied to revenue outcomes
* Identify and prioritize channels that directly contribute todeal flow, acquisitions, and ROI
* Build ascalable growth enginethat consistently generates qualified opportunities
* Partner with leadership to align marketing withinvestment and expansion goals

AI Integration & Marketing Systems
* Identify and implementAI toolsto improve:Content creationLead generationCampaign optimizationWorkflow automation
* Content creation
* Lead generation
* Campaign optimization
* Workflow automation
* Buildautomated marketing systems and funnelsthat reduce manual effort and increase output
* Continuously test and внедр (deploy) new AI-driven growth strategies

Lead Generation & Conversion Optimization
* Design and optimizehigh-converting funnelsfor:Seller leadsInvestor inquiriesProperty interest
* Seller leads
* Investor inquiries
* Property interest
* Improve landing pages, user journeys, and conversion paths
* Implement systems forlead capture, tracking, and nurturing
* Own performance metrics such as:Cost per leadConversion ratesPipeline valueMarketing-attributed revenue
* Cost per lead
* Conversion rates
* Pipeline value
* Marketing-attributed revenue

Paid Media & Performance Marketing
* Oversee and optimize paid channels including:Google AdsMeta AdsOther relevant acquisition platforms
* Google Ads
* Meta Ads
* Other relevant acquisition platforms
* Allocate budget based onROI and performance data
* Continuously test creatives, audiences, and funnels to improve efficiency

SEO & Organic Growth
* Lead SEO strategy focused onhigh-intent traffic and local market visibility
* Optimize website structure, content, and technical SEO
* Identify opportunities to dominatereal estate search queries in target markets

Brand & Content Strategy
* Develop acontent strategy that drives trust and inbound leads
* Position the company as an authority in:Real estate investmentDevelopmentMarket insights
* Real estate investment
* Development
* Market insights
* Ensure consistent messaging across all channels

Analytics & Reporting
* Build dashboards and reporting systems to track:Campaign performanceLead qualityROI by channel
* Campaign performance
* Lead quality
* ROI by channel
* Use data to continuously refine strategy and improve results

Required Qualifications
* 6–10+ years of experience inmarketing, growth, or demand generation
* Proven track record ofdriving revenue through marketing
* Strong experience inperformance marketing (paid + organic)
* Experience buildinglead generation funnels and conversion systems
* Hands-on experience withAI tools in marketing workflows
* Strong analytical mindset with ability to tie marketing tobusiness outcomes
* Excellent English communication skills

Preferred Qualifications
* Experience inreal estate, property development, or investment marketing
* Experience generatingseller leads, investor leads, or deal flow
* Familiarity with:Google Analytics / GA4CRM systems (HubSpot or similar)SEO tools (Ahrefs, SEMrush)Marketing automation platforms
* Google Analytics / GA4
* CRM systems (HubSpot or similar)
* SEO tools (Ahrefs, SEMrush)
* Marketing automation platforms
* Experience managing freelancers, agencies, or internal teams

Key Traits for Success
* Revenue-driven:You think in pipeline, ROI, and growth—not just campaigns
* Strategic operator:You can build the planandexecute it
* AI-forward:You actively leverage new tools to move faster and smarter
* Data-obsessed:You make decisions based on performance metrics
* Builder mindset:You create systems that scale

What Success Looks Like

First 90 Days
* Clearmarketing strategy tied to revenue goals
* AI tools integrated into workflows
* Initial campaign