Lifecycle Marketing Specialist (Klaviyo & SMS)

Lifecycle Marketing Specialist (Klaviyo & SMS)

Remote | Full-Time | US Time Zone HoursCompany Name Confidential

About the Company

We are a fast-growing lifecycle marketing agency that partners with leading ecommerce brands to drive customer retention, revenue growth, and long-term customer value through email, SMS, loyalty, subscription, and retention marketing programs.

Our team combines strategy, execution, and operational excellence to help brands create exceptional customer experiences throughout the customer lifecycle. We operate in a fast-paced, highly collaborative environment where attention to detail, ownership, and execution quality are critical to success.

We are seeking a highly organized and technically skilled Lifecycle Marketing Specialist to support the execution and delivery of lifecycle marketing programs across multiple ecommerce clients.

About the Role

This role serves as the operational backbone of our lifecycle marketing team.

You will be responsible for building, QA'ing, deploying, and maintaining email and SMS campaigns, automations, customer journeys, and segmentation strategies across a portfolio of ecommerce brands. You will work closely with Lifecycle Strategists, designers, copywriters, and clients to ensure flawless execution and exceptional campaign performance.

This is an ideal opportunity for someone who enjoys the intersection of marketing, technology, project management, and customer retention. The ideal candidate is highly detail-oriented, thrives in a fast-paced agency environment, and has hands-on experience working within Klaviyo, Shopify, and SMS marketing platforms.

What You'll Be Responsible For

Email & SMS Campaign Execution
* Build, schedule, test, and deploy email and SMS campaigns across multiple client accounts
* Execute lifecycle marketing initiatives including promotional campaigns, retention programs, customer nurture journeys, and automated flows
* Configure dynamic content, personalization, segmentation, and audience targeting
* Create and manage signup forms, popups, lead capture assets, and subscriber acquisition initiatives
* Support implementation of A/B tests and optimization initiatives
* Ensure all campaigns are aligned with brand guidelines and campaign objectives

Lifecycle Automation & Flow Management
* Build, maintain, and optimize automated lifecycle flows including:Welcome SeriesAbandoned CartBrowse AbandonmentPost-Purchase FlowsWin-Back CampaignsCustomer Retention ProgramsVIP and Loyalty JourneysSMS Automations
* Welcome Series
* Abandoned Cart
* Browse Abandonment
* Post-Purchase Flows
* Win-Back Campaigns
* Customer Retention Programs
* VIP and Loyalty Journeys
* SMS Automations
* Troubleshoot flow logic, segmentation issues, and automation performance
* Monitor flow health and recommend improvements based on performance data

Quality Assurance & Deployment
* Own QA processes across all lifecycle marketing initiatives
* Review campaigns and automations for:Rendering accuracyPersonalization and dynamic content functionalitySegmentation accuracyLink validationTracking implementationMobile responsivenessDeliverability best practices
* Rendering accuracy
* Personalization and dynamic content functionality
* Segmentation accuracy
* Link validation
* Tracking implementation
* Mobile responsiveness
* Deliverability best practices
* Identify and resolve issues prior to deployment
* Ensure campaigns are launched accurately and on schedule

Client & Team Support
* Collaborate closely with Lifecycle Strategists to execute retention marketing initiatives
* Support client communication regarding approvals, revisions, and deployment schedules
* Coordinate with designers and copywriters to ensure projects move efficiently through production
* Assist with gathering feedback and managing revision cycles
* Participate in internal project planning and workflow coordination

Project Management & Operations
* Manage project workflows and tasks using Asana or similar project management platforms
* Track deadlines, priorities, and deliverables across multiple client accounts
* Maintain organized documentation and execution processes
* Support process improvement initiatives that increase operational efficiency and scalability
* Help reduce production bottlenecks and improve delivery consistency

Reporting & Optimization Support
* Assist with campaign reporting and performance tracking
* Validate campaign tagging and tracking implementation
* Support performance analysis through data collection and reporting preparation
* Document testing results and campaign learnings
* Identify execution-related opportunities to improve campaign effectiveness

What We're Looking For

Required Experience
* 2+ years of hands-on experience with Klaviyo
* Experience building and managing email marketing campaigns and automated lifecycle flows
* Experience working with Shopify ecommerce brands
* Experience using project management tools such as Asana, ClickUp, M