Head of Content Research
Somewhere
🇿🇦 Hirezar Summary for South African Applicants
This fully remote full time position at Somewhere is open to applicants from South Africa. The estimated monthly salary is R37,000 – R55,500 ZAR. This role is suited for mid-level professionals. As a remote position, you can work from anywhere in South Africa — whether you're based in Johannesburg, Cape Town, Durban, or a smaller town.
Job Description
Job Title: Head of Content ResearchSalary:$2,000 – $3,000+ USD/month (flexible for top-tier talent)Working Hours:Monday to Friday, 9–5 EST
About the RoleA high-performing creator-operator building across three integrated businesses:
* A fast-growing personal brand producing short-form (Instagram, TikTok) and long-form (YouTube) content focused on tech, AI, and business
* An education business teaching founders how to scale content, workflows, and monetization
* A proprietary SaaS platform that analyzes content trends across platforms using transcripts, hooks, and outlier performance data
This is a highly data-driven, fast-moving environment where content is treated as a performance engine, not just output.
The team already includes editors, offshore support, and tools but lacks atrue content strategist/researcherwho can surface high-quality, non-obvious insights that directly shape content direction.
The OpportunityThis is not a typical “social media” role.
We’re looking for asenior content thinker, someone who understandswhycontent works, not just how to post it.
You’ll act as theinsight enginebehind the brand, identifying trends, patterns, and opportunities that can immediately be turned into high-performing content.
Key Responsibilities
* Continuously scan YouTube, Instagram, TikTok, and other platforms for emerging trends
* Use internal and external research to identifynon-obvious, data-backed content patterns
* Analyze hooks, formats, storytelling styles, pacing, and topic trends
* Aggregate and present3–5 high-quality insights at a time, including:Supporting examples (links, creators, formats)Clear rationale (why it works)Data-backed validation (outlier performance, cross-platform trends)
* Supporting examples (links, creators, formats)
* Clear rationale (why it works)
* Data-backed validation (outlier performance, cross-platform trends)
* Combine:Open discovery (new trends, zeitgeist)Structured analysis (data exports, transcripts, analytics)
* Open discovery (new trends, zeitgeist)
* Structured analysis (data exports, transcripts, analytics)
* Leverage tools like ChatGPT/Claude to synthesize and validate insights
* Deliver insights that are:InterestingNon-obviousImmediately actionable
* Interesting
* Non-obvious
* Immediately actionable
What “Great” Looks Like
* You can spot patterns in 1–2 hours that others would miss entirely
* Your insights feel sharp, original, and defensible
* You think like a content strategist for top creators or agencies
* You don’t wait for direction — you define what matters
Ideal Candidate Profile
* Experience as:Content Strategist for a major creator, brand, or agencyOR deeply embedded in high-performance content ecosystems
* Content Strategist for a major creator, brand, or agency
* OR deeply embedded in high-performance content ecosystems
* Strong analytical mindset, comfortable working with data, trends, and pattern recognition
* Experience using AI tools (ChatGPT, Claude, etc.) for research and synthesis
* Deep understanding of:Virality mechanicsHooks and retentionStorytelling formats across platforms
* Virality mechanics
* Hooks and retention
* Storytelling formats across platforms
* Ability to independently define what’s working, not rely on surface-level metrics
Tech Stack
* Proprietary content research platform
* ChatGPT / Claude
* YouTube, Instagram, TikTok
* Data exports (CSV analysis, transcripts, metadata)
Working Style
* Full-time role
* Must have strong EST overlap
* High autonomy, high standards
* Output-driven (not task-driven)
Tips for South African Applicants
Timezone Advantage
South Africa (SAST, UTC+2) overlaps well with European business hours and has a few hours of overlap with US East Coast. Mention your timezone flexibility in your application.
Salary in Context
At R37,000/month, this role is competitive with the average South African remote salary. The USD equivalent ($2,000/mo) benefits from the favourable exchange rate.
Application Tips
Tailor your CV to international standards — use a clean format, highlight remote work experience, and include your English proficiency. Many SA applicants succeed by emphasising their strong work ethic and cultural adaptability.
Load Shedding Preparedness
If you're applying for a remote role, having a backup power solution (UPS, inverter, or generator) and mobile data as a backup internet connection shows employers you're prepared for South Africa's infrastructure challenges.
About Somewhere
Somewhere is a company in the Recruitment & Staffing industry that hires remote workers from South Africa. They currently have 685 open positions on Hirezar. View all Somewhere jobs →