Growth Marketing Assistant(Google Ads)

Job Title:Growth Marketing SpecialistWorking Hours:M-F CSTCompensation:$1,200–$1,700/month + performance bonuses based on KPIs; reviews every 90–120 days

About the Company:We are a mental health company merging top-tier therapeutic care with remote accessibility. Our mission is to make mental health support accessible and effective through both insurance and private-pay clients.

Role Overview:

To own execution across our marketing and referral channels. The primary purpose of this role is to generate a consistent flow of qualified clients entering intake so clinician caseloads can be filled predictably as the practice scales.

This is an execution-first growth role, not a senior strategy, branding, or social-only position. The ideal candidate is comfortable owning paid ads, funnels, and lead generation while producing clear, trust-building marketing assets aligned to women’s mental health.

Due to the nature of our audience and brand focus in women’s mental health, female candidates are strongly preferred.

Campaign Ownership & Optimization
* Take full ownership of all active Google Ads campaigns
Take full ownership of all active Google Ads campaigns
* Optimize keyword structure, match types, negative keywords, and campaign segmentation
Optimize keyword structure, match types, negative keywords, and campaign segmentation
* Manage bidding strategy and budget allocation across ad groups
Manage bidding strategy and budget allocation across ad groups
* Improve and maintain Quality Scores across active keywords
Improve and maintain Quality Scores across active keywords
* Expand and refine keyword coverage across high-intent search clusters (typically 30–40+ keywords across segmented intent groups)
Expand and refine keyword coverage across high-intent search clusters (typically 30–40+ keywords across segmented intent groups)

Conversion & Funnel Optimization
* Analyze and improve conversion performance across landing pages and the booking flow
Analyze and improve conversion performance across landing pages and the booking flow
* Identify message mismatches between ad intent and landing page experience
Identify message mismatches between ad intent and landing page experience
* Recommend and implement landing page improvements to reduce bounce rate and improve conversion rate
Recommend and implement landing page improvements to reduce bounce rate and improve conversion rate
* Ensure alignment between keyword intent, ad copy, and destination page
Ensure alignment between keyword intent, ad copy, and destination page

Performance Management
* Monitor campaign performance daily and make proactive adjustments without direction
Monitor campaign performance daily and make proactive adjustments without direction
* Manage $150/day ($4,000–$4,500/month) in ad spend efficiently
Manage $150/day ($4,000–$4,500/month) in ad spend efficiently
* Eliminate wasted spend through search term audits and negative keyword management
Eliminate wasted spend through search term audits and negative keyword management
* Ensure all keywords and assets are fully eligible and serving, proactively resolving policy limitations or delivery issues
Ensure all keywords and assets are fully eligible and serving, proactively resolving policy limitations or delivery issues

Strategic Execution
* Operate independently by identifying issues, proposing solutions, and executing without step-by-step direction
Operate independently by identifying issues, proposing solutions, and executing without step-by-step direction
* Bring data-driven recommendations proactively, not reactively
Bring data-driven recommendations proactively, not reactively
* Lead decisions on keyword expansion, bid strategy, and campaign structure
Lead decisions on keyword expansion, bid strategy, and campaign structure
* Diagnose performance constraints and present clear resolution plans
Diagnose performance constraints and present clear resolution plans
* Operate with minimal oversight, without requiring day-to-day direction on optimization decisions
Operate with minimal oversight, without requiring day-to-day direction on optimization decisions

Google Ads Platform Expertise
* Engage directly with Google Ads support to resolve policy limitations, ad disapprovals, and keyword restrictions
Engage directly with Google Ads support to resolve policy limitations, ad disapprovals, and keyword restrictions
* Apply best practices specific to healthcare and therapy-related advertising
Apply best practices specific to healthcare and therapy-related advertising
* Navigate compliance-sensitive campaign requirements, including health-related advertising policies
Navigate compliance-sensitive campaign requirements, including health-related advertising policies

Reporting & Communication

Deliver weekly performance reports covering:
* Spend, impressions, CTR, CPC
Spend, impressions, CTR, CPC
* Conversion rate
Conversion rate
* Cost per consultation
Cost per consultation
* Total bookings genera