Growth Marketer (Paid Media & Funnels)(South Africa/LATAM)-(Remote)
Somewhere
🇿🇦 Hirezar Summary for South African Applicants
This fully remote full time position at Somewhere is open to applicants from South Africa. This role is suited for mid-level professionals. As a remote position, you can work from anywhere in South Africa — whether you're based in Johannesburg, Cape Town, Durban, or a smaller town.
Job Description
Growth Marketer (Paid Media & Funnels)
Position Title:Growth Marketer (Paid Media & Funnels)Department:Growth & MarketingReports To:Executive LeadershipContract Type:6-Month Contract or Long-Term Permanent EngagementLocation:Remote — Latin America or South AfricaWorking Hours:U.S. Business Hours Overlap Required
Company Overview
The client is a high-growth tech organization generating approximately$600K–$700K/monththrough proprietary software and digital platforms. To accelerate user acquisition and brand presence, the client is hiring an end-to-endGrowth Marketerwho can take ownership of marketing flows from strategy through creative asset management and conversion.
Position Overview
The client is seeking a mid-to-seniorGrowth Marketerwho goes beyond simply running paid ads. This role will own the full campaign lifecycle, including developing ad concepts, sourcing and directing User-Generated Content (UGC), building high-converting landing pages, managing ad spend, and optimizing overall funnel performance.
Whether engaged for a focused 6-month term or as a long-term team member, the successful candidate will have the autonomy to manage projects independently and drive measurable acquisition results.
Key Responsibilities
1. End-to-End Paid Media Management
* Account Ownership:Develop strategy, setup, execution, and continuous optimization of paid acquisition campaigns across Meta, Google, TikTok, and other relevant channels.
* Data-Driven Optimization:Track CAC, ROAS, LTV, and conversion rates to make informed budget reallocations and campaign optimizations.
2. Creative & UGC Acquisition
* UGC Strategy:Source, direct, and manage creators to produce high-converting UGC advertising assets.
* Ad Scripting & Storyboarding:Develop compelling ad scripts, creative briefs, and visual concepts based on target customer psychology.
3. Landing Pages & Funnel Optimization
* Landing Page Development:Design and build conversion-focused landing pages using modern platforms such as Unbounce, Framer, Webflow, or VWO.
* A/B Testing:Conduct ongoing CRO experiments across headlines, copy, offer positioning, and CTA flows to improve conversion rates.
Candidate Qualifications
* Experience:4–7+ years of hands-on growth marketing, performance marketing, or media buying experience, with a proven track record of scaling paid campaigns.
* Full-Funnel Capability:Ability to independently build landing pages, develop and source UGC, and manage paid media without relying on a large team of specialists.
* Technical & Analytics Skills:Highly analytical with experience in attribution tracking, Google Analytics, pixel setup, and A/B testing frameworks.
* Creativity:Strong understanding of direct-response copywriting, visual hooks, consumer psychology, and performance-driven creative.
Tips for South African Applicants
Timezone Advantage
South Africa (SAST, UTC+2) overlaps well with European business hours and has a few hours of overlap with US East Coast. Mention your timezone flexibility in your application.
Salary in Context
Even without a listed salary, international remote roles typically pay 2-3x more than equivalent local positions in South Africa due to the exchange rate advantage.
Application Tips
Tailor your CV to international standards — use a clean format, highlight remote work experience, and include your English proficiency. Many SA applicants succeed by emphasising their strong work ethic and cultural adaptability.
Load Shedding Preparedness
If you're applying for a remote role, having a backup power solution (UPS, inverter, or generator) and mobile data as a backup internet connection shows employers you're prepared for South Africa's infrastructure challenges.
About Somewhere
Somewhere is a company in the Recruitment & Staffing industry that hires remote workers from South Africa. They currently have 828 open positions on Hirezar. View all Somewhere jobs →