Growth & Digital Manager

Growth & Digital Manager

Role Overview

We are seeking a Growth & Digital Manager to own the full digital engine of the Company. This is a broad, execution-focused role sitting at the intersection of paid media, web operations, GoHighLevel CRM, and SEO tooling — the person who makes the marketing machine run.

This is not a strategy role. This is a builder and operator role. You will own campaigns from brief to reporting, manage our website and landing page infrastructure inside GoHighLevel, run our city landing page rollout, and train the broader team on GHL workflows and automation. You will also serve as our internal champion for SearchAtlas — our AI SEO platform — ensuring it delivers compounding organic results across both the financial services brand and reverse mortgage brand.

You report directly to Operations and Leadership and will work closely with our Content & Brand Coordinator, design agency retainer, and fractional compliance officer.

You will own four critical functions:
* Organic SEO & Digital Visibility — 25% of role
* Paid Media & Performance Marketing — 40% of role
* Web, Landing Pages & GoHighLevel — 25% of role
* Direct Mail & Physical Campaigns — 10% of role

This Role Is Not For
* Candidates who see paid media as “set it and forget it” — you live in the data and optimize continuously.
* Candidates who need a creative director to brief every campaign — you can build from brand guidelines independently.
* Candidates without experience advertising in regulated industries (financial services, mortgage, or lending).
* Candidates who treat CRM and automation as someone else’s problem.
* Candidates who can run one channel but not three simultaneously.
* Candidates looking for a siloed digital role with no operational responsibility.
* Candidates without hands-on GoHighLevel experience or the drive to become a power user within 60 days.
* Candidates who cannot explain the difference between SEO and AEO — and why it matters in 2026.

Key Responsibilities

1. Organic SEO & Digital Visibility — 25% of Role

SearchAtlas (OTTO) Management
* Own the SearchAtlas platform across both domains — run weekly OTTO SEO reviews, approve recommended fixes, and track ranking improvements
* Manage the city landing page SEO rollout using SearchAtlas Content Genius briefs and on-page scoring
* Monitor technical SEO health: crawl errors, broken links, schema, Core Web Vitals, title tags, and meta descriptions
* Pull weekly keyword ranking reports and brief the Content & Brand Coordinator on priority content gaps and topic cluster opportunities
* Track competitor domains in both private lending and reverse mortgage verticals — flag ranking threats and content gaps to leadership
AEO & Answer Engine Presence
* Work alongside the Content & Brand Coordinator and SearchAtlas to ensure content is optimized for answer engine visibility (Google AI Overviews, ChatGPT, Perplexity)
* Identify AEO content opportunities and brief the Content & Brand Coordinator on priority topics — reverse mortgage queries and private lending queries are primary targets
* Ensure structured data, FAQ schema, and featured snippet optimization are implemented across priority pages on both domains
Digital Operations
* Manage the marketing tool stack: SearchAtlas, PressMaster, GoHighLevel, Meta Business Suite, Google Ads Manager, Google Analytics, Google Search Console
* Own UTM tagging conventions and attribution hygiene across all campaigns and channels — every lead source must be traceable
* Coordinate with the fractional compliance officer (Nick) to review ad copy and landing pages before launch — financial services compliance is non-negotiable

2. Paid Media & Performance Marketing — 40% of Role

Campaign Management
* Own and execute all paid media campaigns across Meta Ads, Google Ads, and additional media channels as the strategy scales
* Build and manage separate campaign structures for the financial services brand (broker-facing B2B) and reverse mortgage brand (borrower-facing B2C — 55+ audience)
* Navigate financial services advertising policies on Meta and Google — know the restrictions and work within them effectively
* Launch and manage geo-targeted campaigns for priority markets: Brampton/Peel, Mississauga, Oakville/Halton, York Region, Calgary, and Surrey
* Build full-funnel campaign structures: awareness, consideration, conversion — with appropriate creative and copy for each stage
Optimization & Reporting
* Monitor campaign performance daily and make data-driven bid, budget, and creative decisions
* Build and maintain campaign dashboards: impressions, CPL, CPA, ROAS, conversion rates by channel and audience segment
* Conduct A/B testing on ad creative, copy, and landing pages — document results and propagate wins
* Deliver monthly performance reports to leadership: spend summary, results, learnings, and next-month plan
* Manage ad spend budget with accountability for efficiency metrics — spend like it’s your own money

3.