Email & SMS Marketer

Email & SMS Marketer

Own our email & SMS channel end to end and turn a large, high-value list into revenue

Location:Fully remote (region flexible; meaningful overlap with U.S. business hours preferred)Employment:Full-time, independent contractorCompensation:Base salary plus performance incentives on email/SMS-attributed revenue (last-touch, UTM-tracked)Reports to:Head of MarketingTools:HubSpot, GoHighLevel, ClickUp

About the Company

We are a rapidly growing U.S.-based crypto consulting and investing-education company. Over the past four years we have served 1,600+ investors, and our fulfilment team advises on hundreds of millions of dollars in crypto capital. Our leadership is crypto-native and comes from serious backgrounds: a founder who has spent over a decade in the space, including work as a securities attorney advising major exchanges and regulators; operators who have built and scaled crypto protocols; a technology lead who scaled a leading DeFi application to a nine-figure valuation; and a fulfilment lead who previously ran fulfilment for a world-class personal-development brand.

About the Role

This role exists because we are excellent at acquiring leads and not yet good at retaining and monetizing them. We spend multiple six figures per month bringing in high-income, high-net-worth Americans through our funnels, but we do not have an email and SMS nurture process for them. As a result, roughly 45,000 opted-in leads (about 30,000 in HubSpot and 15,000 in GoHighLevel) are sitting largely untouched.

Our growth marketers each own the email and SMS for their own funnels for the first 5 to 14 days. After that, every lead that has not converted falls into your channel. Your mission is to turn that large, dormant, high-value list into booked sales calls and revenue, while protecting deliverability and the long-term relationship with the list. You will define the strategy, present it to the Head of Marketing, and then execute it with end-to-end ownership, managed in ClickUp. Revenue is tracked via UTM parameters on a last-touch basis, and your compensation includes commission on the revenue you generate, so you will run this channel like a P&L owner.

Key Responsibilities

Strategy & Ownership
* Define the email and SMS strategy end to end; present it to the Head of Marketing, then build, communicate, and execute the roadmap.
* Run the channel like a P&L owner, accountable for the revenue it generates.
List Cleanup, Segmentation & Reactivation
* Clean, audit, segment, and tag the existing ~45k list across HubSpot and GoHighLevel.
* Re-engage a large, long-dormant list of high-net-worth leads without harming deliverability, a specialist reactivation problem.
* Drive toward the end state where every contact in the CRM is mapped into a segment with an active sequence.
Campaigns & Newsletter
* Launch and sustain a front-end newsletter with at least three nurture emails per week.
* Write story-driven financial copy: strong subject lines, engaging bodies, and clean CTAs in an authoritative, precise, no-fluff tone.
Lifecycle & Automation Flows
* Build journey-based flows, dynamic content blocks, forms, and UTM / hidden-field tracking, not one-off blasts.
* Convert leads handed off from the growth marketers into booked calls and sales.
Webinar Promotion Cycle
* Own the full promo cycle for the monthly webinar: pre-webinar sequence, show-up sequence, and post-webinar follow-up.
Deliverability & List Health
* Warm domains on a defined schedule and safeguard sender reputation on a large, previously unmailed list.
* Verify and monitor domain authentication (SPF, DKIM, DMARC) monthly.
Reporting & Iteration
* Report weekly on sends, opens, clicks, revenue per email, and list health.
* A/B test subject lines and angles continuously; kill what does not convert; report in revenue, not vanity metrics.

Required Qualifications
* Proven ownership of email and SMS as a revenue channel, ideally in direct-response, info-product, coaching, or e-commerce.
* Financial or direct-response copywriting: subject lines, story-driven bodies, and clean CTAs in an authoritative, no-BS tone.
* Reactivation and dormant-list expertise: has warmed cold, large lists without torching deliverability.
* Lifecycle and segmentation strategy: thinks in segments, flows, and journey states, and builds a relationship with a list over time.
* Deliverability and list hygiene: has warmed a domain and can describe the schedule, and knows what to do with a 30k+ list that has not been mailed in months.
* Marketing-tech fluency: can build emails and spec workflows, dynamic content blocks, forms, and UTM / hidden-field tracking; hands-on with HubSpot and GoHighLevel.
* Holistic funnel thinking: understands the second-, third-, and fourth-order consequences of decisions (e.g., heavy promotion now drives short-term sales but burns the list and costs more revenue over six months).
* Autonomous communicator: works independently but over-communicates status