Email Marketing Manager
Somewhere
🇿🇦 Hirezar Summary for South African Applicants
This fully remote full time position at Somewhere is open to applicants from South Africa. This role is suited for senior-level professionals. As a remote position, you can work from anywhere in South Africa — whether you're based in Johannesburg, Cape Town, Durban, or a smaller town.
Job Description
Email Marketing Manager
Employment Type:Full time, independent contractor
Work Model:Remote
Work Hours:US work hours alignment
Role Summary
We are seeking a proactive, metrics-drivenEmail Marketing Managerto own and scale our retention marketing ecosystem. This is a senior individual contributor role built for an operator who balances data-driven retention mechanics with a sharp eye for direct-response creative strategy.
In this position, you will take complete ownership of our Email and SMS channels, optimizing the balance between highly targeted promotional campaigns and automated lifecycle flows. You will be responsible for maximizing revenue per recipient, engineering complex segmentation strategies, and running a continuous, hypothesis-driven testing cadence. The ideal candidate is an analytical self-starter who can run this channel independently with minimal supervision.
Key Responsibilities
1. Automation Architecture & Lifecycle Flows
* Flow Optimization:Audit, re-architect, and scale our core lifecycle automation streams (e.g., Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase Nurturing, Winback, and Replenishment).
Flow Optimization:Audit, re-architect, and scale our core lifecycle automation streams (e.g., Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase Nurturing, Winback, and Replenishment).
* Advanced Segmentation:Build and maintain sophisticated, dynamic customer segments based on buying behavior, purchase frequency, engagement history, and lifecycle placement.
Advanced Segmentation:Build and maintain sophisticated, dynamic customer segments based on buying behavior, purchase frequency, engagement history, and lifecycle placement.
* Data Hygiene:Monitor global email deliverability infrastructure, manage list health, and ensure list suppression rules protect our sender reputation.
Data Hygiene:Monitor global email deliverability infrastructure, manage list health, and ensure list suppression rules protect our sender reputation.
2. Campaign Planning & Creative Strategy
* Editorial Calendar Management:Conceptualize, map, and execute the end-to-end promotional email and SMS calendar in alignment with broader product launches and brand initiatives.
Editorial Calendar Management:Conceptualize, map, and execute the end-to-end promotional email and SMS calendar in alignment with broader product launches and brand initiatives.
* Direct-Response Copywriting:Draft high-converting email copy, compelling subject lines, preview text, and promotional offers designed to maximize open and click-through rates.
Direct-Response Copywriting:Draft high-converting email copy, compelling subject lines, preview text, and promotional offers designed to maximize open and click-through rates.
* Creative Cross-Coordination:Brief and collaborate with internal graphic designers and copywriters, ensuring layout wireframes are optimized for mobile rendering and match brand aesthetics.
Creative Cross-Coordination:Brief and collaborate with internal graphic designers and copywriters, ensuring layout wireframes are optimized for mobile rendering and match brand aesthetics.
3. Analytics & Cross-Functional Syncing
* Data-Driven Performance Tracking:Manage channel attribution models, providing comprehensive weekly and monthly reporting updates on core metrics (e.g., Open Rates, CTR, Revenue Per Recipient, and overall email-attributed revenue).
Data-Driven Performance Tracking:Manage channel attribution models, providing comprehensive weekly and monthly reporting updates on core metrics (e.g., Open Rates, CTR, Revenue Per Recipient, and overall email-attributed revenue).
* Testing Loops:Establish a permanent A/B testing framework across both flows and campaigns to continuously test hooks, content layouts, send times, and offer logic.
Testing Loops:Establish a permanent A/B testing framework across both flows and campaigns to continuously test hooks, content layouts, send times, and offer logic.
* Ecosystem Alignment:Sync regularly with the wider E-commerce, Paid Media, and Retention teams to leverage creative wins from other channels and maximize customer lifetime value (LTV).
Ecosystem Alignment:Sync regularly with the wider E-commerce, Paid Media, and Retention teams to leverage creative wins from other channels and maximize customer lifetime value (LTV).
Required Skills & Qualifications
* Experience:4+ years of dedicated email marketing and retention experience specifically scaling DTC/e-commerce brands.
Experience:4+ years of dedicated email marketing and retention experience specifically scaling DTC/e-commerce brands.
* Platform Mastery:Elite, hands-on proficiency withKlaviyo(or a comparable enterprise e-commerce ESP), including advanced flow builder setup, behavioral triggers, and transactional logic.
Platform Mastery:Elite, hands-on proficiency withKlaviyo(or a comparable enterprise e-commerce ESP), including advanced flow builder setup, behavioral triggers, and transactional log
Tips for South African Applicants
Timezone Advantage
South Africa (SAST, UTC+2) overlaps well with European business hours and has a few hours of overlap with US East Coast. Mention your timezone flexibility in your application.
Salary in Context
Even without a listed salary, international remote roles typically pay 2-3x more than equivalent local positions in South Africa due to the exchange rate advantage.
Application Tips
Tailor your CV to international standards — use a clean format, highlight remote work experience, and include your English proficiency. Many SA applicants succeed by emphasising their strong work ethic and cultural adaptability.
Load Shedding Preparedness
If you're applying for a remote role, having a backup power solution (UPS, inverter, or generator) and mobile data as a backup internet connection shows employers you're prepared for South Africa's infrastructure challenges.
About Somewhere
Somewhere is a company in the Recruitment & Staffing industry that hires remote workers from South Africa. They currently have 686 open positions on Hirezar. View all Somewhere jobs →