Ecommerce Creative Designer (DTC Marketing)

Ecommerce Creative Designer (DTC Marketing)

Location

Remote

Schedule

Full-Time | Must overlap with U.S. business hours

Compensation

Depending on experience and portfolio quality

About the Role

We are looking for a highly creative, performance-driven Ecommerce Creative Designer who understands how to build visual content that not only looks exceptional, but also drives engagement, conversion, and revenue.

This is not a traditional graphic design role. We are looking for someone who thinks like both a designer and a marketer — someone who understands DTC ecommerce, consumer psychology, paid social creative, retention marketing, and modern digital storytelling.

You will play a key role in shaping the visual identity and marketing creative across email, paid social, organic social, Shopify storefronts, product launches, and digital campaigns. The ideal candidate thrives in fast-moving ecommerce environments and can produce high-quality creative quickly without sacrificing brand consistency or performance.

If you love consumer brands, understand what makes content convert, and enjoy working across multiple creative formats, this role is for you.

What You’ll Be Responsible For

Social Media & Paid Creative
* Design engaging creative assets for Instagram, TikTok, Facebook, Pinterest, and emerging social platforms
* Create static graphics, carousels, stories, promotional assets, GIFs, and short-form video content
* Develop creative for both organic social campaigns and paid advertising initiatives
* Design mobile-first assets optimized for performance marketing and conversion
* Collaborate with the marketing team on ad concepts, hooks, creative testing, and campaign iterations
* Stay current on DTC trends, platform best practices, and evolving consumer behavior

Email Marketing Design
* Design visually compelling, conversion-focused email campaigns in platforms such as Klaviyo
* Build creative for:Product launchesPromotions and seasonal campaignsRetention and lifecycle flowsAbandoned cart and customer nurture sequences
* Product launches
* Promotions and seasonal campaigns
* Retention and lifecycle flows
* Abandoned cart and customer nurture sequences
* Optimize layouts and visuals for mobile-first ecommerce experiences
* Collaborate closely with marketing and ecommerce teams to align creative with campaign objectives and revenue goals

Ecommerce & Shopify Creative
* Design homepage banners, collection graphics, landing page assets, and promotional web creative
* Support ongoing updates and merchandising within Shopify
* Create digital assets for product launches and promotional campaigns
* Ensure visual consistency across website, email, and social touchpoints
* Help improve the overall customer journey through thoughtful and conversion-focused design

Creative Production & Content Execution
* Edit photos and videos for digital campaigns and social media content
* Resize and adapt creative across multiple platforms and ad formats
* Assist with campaign ideation, creative brainstorming, and visual storytelling
* Support marketing initiatives tied to promotions, product launches, retention, and acquisition
* Work cross-functionally with ecommerce, marketing, and product teams to execute campaigns efficiently

AI & Workflow Optimization
* Utilize AI tools such as ChatGPT, Claude, Gemini, and emerging creative technologies to improve workflow efficiency and production speed
* Use AI-assisted workflows for:Creative ideationCopy generationContent planningAsset variation creationCreative optimization
* Creative ideation
* Copy generation
* Content planning
* Asset variation creation
* Creative optimization
* Stay informed on evolving AI and ecommerce marketing technologies

Qualifications

Required
* 3+ years of experience in ecommerce design, digital marketing design, or DTC creative production
* Strong portfolio showcasing:Ecommerce creativePaid social assetsEmail marketing designDigital campaignsSocial content
* Ecommerce creative
* Paid social assets
* Email marketing design
* Digital campaigns
* Social content
* Strong understanding of DTC/ecommerce marketing and performance-driven creative
* Proficiency in:Adobe PhotoshopAdobe IllustratorAdobe Premiere Pro
* Adobe Photoshop
* Adobe Illustrator
* Adobe Premiere Pro
* Experience creating mobile-first creative optimized for paid social platforms
* Strong understanding of typography, branding, layout, and visual storytelling
* Ability to manage multiple projects in a fast-paced environment
* Excellent communication and organizational skills

Preferred Experience
* Experience working with U.S.-based consumer or ecommerce brands
* Experience with short-form video editing for Reels, TikTok, or paid ads
* Motion graphics or animation experience
* Familiarity with AI-assisted creative workflows
* Understanding of ecommerce funnels, customer retention, and lifecycle marketing
* Familiarity with:ShopifyKlaviyoMeta Ads creative best practicesEcommerce