Digital Marketing Specialist
Somewhere
🇿🇦 Hirezar Summary for South African Applicants
This fully remote full time position at Somewhere is open to applicants from South Africa. The estimated monthly salary is R27,750 – R46,250 ZAR. This role is suited for mid-level professionals. As a remote position, you can work from anywhere in South Africa — whether you're based in Johannesburg, Cape Town, Durban, or a smaller town.
Job Description
Digital Marketing Specialist
Location:RemoteEmployment Type:Full-TimeWorking Hours:U.S. Eastern Time Business HoursReports To:Commercial Real Estate Team Leadership
About the Company
We are a growing commercial real estate organization focused on land acquisition, development opportunities, commercial leasing, investment sales, and property marketing throughout the Southeastern United States.
Our team operates in a fast-paced, entrepreneurial environment where marketing, technology, and business development intersect. We are looking for a highly capable Digital Marketing Specialist who can help modernize and scale our marketing efforts while supporting a growing commercial real estate division.
Please note: Company name will remain confidential during the recruiting process.
About the Role
This is not a traditional marketing coordinator role.
We are looking for a highly resourceful marketing generalist who can own marketing execution, marketing operations, CRM management, campaign deployment, commercial property marketing materials, and lead generation initiatives.
The ideal candidate is comfortable moving between creative work, data management, paid advertising, AI-assisted workflows, CRM administration, and marketing project execution.
You will work closely with leadership to help build and execute marketing initiatives that generate leads, support property marketing efforts, and improve operational efficiency.
This role is ideal for someone who enjoys taking ownership, figuring things out independently, and helping build systems rather than simply completing assigned tasks.
Key Responsibilities
Digital Marketing & Lead Generation
* Manage and optimize Google Ads campaigns
* Support paid social advertising initiatives
* Assist with campaign setup, testing, optimization, and reporting
* Create and deploy email marketing campaigns
* Manage audience segmentation and targeting strategies
* Monitor campaign performance and recommend improvements
Commercial Real Estate Marketing
* Build and maintain Offering Memorandums (OMs)
* Create listing packages and marketing materials
* Update property marketing collateral
* Research market data, demographics, traffic counts, and tenant information
* Coordinate marketing launches for commercial listings
* Ensure marketing materials remain accurate and current
CRM & Marketing Operations
* Manage CRM databases and contact records
* Maintain data accuracy and hygiene
* Import, segment, and organize prospect lists
* Support outbound marketing initiatives
* Build and manage marketing workflows
* Coordinate lead tracking and follow-up systems
AI & Automation Support
* Utilize AI tools to improve content creation and marketing efficiency
* Support implementation of AI-driven marketing campaigns
* Help maintain automated communication workflows
* Collaborate with external AI consultants and implementation specialists
* Test and refine AI-generated outputs for accuracy and quality
Administrative & Project Support
* Manage multiple projects simultaneously
* Coordinate marketing requests from leadership
* Track deadlines and deliverables
* Maintain marketing asset libraries
* Document processes and workflows
* Support special projects as needed
Required Qualifications
* 3+ years of digital marketing experience
* Experience managing Google Ads campaigns
* Experience with CRM platforms
* Strong written and verbal English communication skills
* Experience working with marketing automation tools
* Strong organizational and project management skills
* High attention to detail
* Ability to work independently with minimal supervision
* Comfortable working in a fast-moving entrepreneurial environment
Preferred Qualifications
* Commercial or residential real estate experience
* Experience creating Offering Memorandums (OMs)
* Experience with Canva
* Experience with GoHighLevel
* Experience with AI-powered marketing tools
* Experience managing email and SMS campaigns
* Experience supporting small business or entrepreneurial teams
Success in the First 90 Days
* Successfully manage active marketing initiatives
* Improve CRM organization and marketing workflows
* Produce commercial property marketing materials independently
* Launch and optimize marketing campaigns
* Become the primary owner of day-to-day marketing execution
* Support implementation of new AI-enabled marketing processes
Tips for South African Applicants
Timezone Advantage
South Africa (SAST, UTC+2) overlaps well with European business hours and has a few hours of overlap with US East Coast. Mention your timezone flexibility in your application.
Salary in Context
At R27,750/month, this role is on par with the average South African remote salary. The USD equivalent ($1,500/mo) benefits from the favourable exchange rate.
Application Tips
Tailor your CV to international standards — use a clean format, highlight remote work experience, and include your English proficiency. Many SA applicants succeed by emphasising their strong work ethic and cultural adaptability.
Load Shedding Preparedness
If you're applying for a remote role, having a backup power solution (UPS, inverter, or generator) and mobile data as a backup internet connection shows employers you're prepared for South Africa's infrastructure challenges.
About Somewhere
Somewhere is a company in the Recruitment & Staffing industry that hires remote workers from South Africa. They currently have 748 open positions on Hirezar. View all Somewhere jobs →