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Digital Marketing Specialist (Paid Media + Creative) – Home Services Platform

Somewhere

Fully Remote
📍 Philippines
🇿🇦 SA Friendly: 1.0/1.0

🇿🇦 Hirezar Summary for South African Applicants

This fully remote full time position at Somewhere is open to applicants from South Africa. The estimated monthly salary is R16,650 – R25,900 ZAR. This role is suited for junior-level professionals. As a remote position, you can work from anywhere in South Africa — whether you're based in Johannesburg, Cape Town, Durban, or a smaller town.

Job Description

Digital Marketing Specialist (Paid Media + Creative) – Home Services Platform

Location:Remote (South Africa or Philippines preferred)

Working Hours:8:00 AM – 5:00 PM EST (must align with US team)

Salary:$900 – $1,400+ USD / Month (Flexible based on experience and location)

About the Role

We are a fast-growing U.S.-based home services platform managing multiple brands across landscaping, outdoor living, and home improvement. As we continue to grow and acquire new companies, we are looking for a Digital Marketing Specialist who can support and scale our paid media efforts while contributing to overall brand growth.

This is not a “set it and forget it” role. We need someone who understands performance marketing, can think creatively, and is willing to grow with the business as we expand

What You’ll Be Responsible For
* Paid Media Management:Manage and optimize Google Ads and Meta Ads across 5+ home service brands
* Performance Optimization:Continuously improve campaign performance (CPC, CPL, conversion rates, pipeline impact)
* Creative Execution:Design and adjust ad creatives (graphics + light copy) to support testing and performance improvements
* Campaign Strategy Support:Assist in launching new campaigns, seasonal promotions, and market expansions
* Tracking & Attribution:Ensure campaigns are properly tracked (UTMs, conversions, HubSpot integration) and flag gaps
* Reporting & Insights:Provide clear, actionable reporting on what’s working, what’s not, and where to scale
* Cross-Team Collaboration: Work closely with:
SEO & Web Developer – U.S.-based Social Media Coordinator – Marketing leadership
* Growth & Expansion Support:Support marketing efforts as we acquire and integrate new companies (M&A growth)

What They’re Looking For
* 2+ years of hands-on experience managing Google Ads and Meta Ads
* Strong understanding of lead generation for service-based businesses
* Ability to analyze data and make decisions independently
* Comfortable working across multiple brands at once
* Basic graphic design skills (Canva or similar)
* Strong attention to detail and ability to catch errors early
* Willingness to learn, adapt, and grow with a fast-moving company

Bonus Points If You Have:
* Experience in home services, local businesses, or seasonal industries
* Experience with HubSpot or CRM-based lead tracking
* Knowledge of UTMs, conversion tracking, and attribution
* Experience supporting multi-location or multi-brand businesses
What Success Looks Like in This Role
* Campaigns are optimized consistently without leadership needing to step in
* Clear visibility into performance and ROI across all brands
* Strong collaboration with the team to drive lead generation
* Ability to scale campaigns as the business grows and acquires new companies

Tips for South African Applicants

Timezone Advantage

South Africa (SAST, UTC+2) overlaps well with European business hours and has a few hours of overlap with US East Coast. Mention your timezone flexibility in your application.

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Salary in Context

At R16,650/month, this role is on par with the average South African remote salary. The USD equivalent ($900/mo) benefits from the favourable exchange rate.

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Application Tips

Tailor your CV to international standards — use a clean format, highlight remote work experience, and include your English proficiency. Many SA applicants succeed by emphasising their strong work ethic and cultural adaptability.

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Load Shedding Preparedness

If you're applying for a remote role, having a backup power solution (UPS, inverter, or generator) and mobile data as a backup internet connection shows employers you're prepared for South Africa's infrastructure challenges.

About Somewhere

Somewhere is a company in the Recruitment & Staffing industry that hires remote workers from South Africa. They currently have 620 open positions on Hirezar. View all Somewhere jobs →