Digital Marketing Manager
Somewhere
🇿🇦 Hirezar Summary for South African Applicants
This fully remote full time position at Somewhere is open to applicants from South Africa. The estimated monthly salary is R55,500 – R92,500 ZAR. This role is suited for senior-level professionals. As a remote position, you can work from anywhere in South Africa — whether you're based in Johannesburg, Cape Town, Durban, or a smaller town.
Job Description
Digital Marketing Manager
About the Company
Our client is a growing mortgage company dedicated to helping individuals and families navigate the home financing process with exceptional service and innovative marketing strategies. As the company continues to expand, they are seeking a well-roundedDigital Marketing Managerwho can take ownership of all marketing initiatives and proactively drive business growth across multiple digital channels.
Role Overview
The Digital Marketing Manager will own the company's digital marketing strategy and day-to-day execution across social media, paid advertising, content creation, website management, SEO, AI search optimization, and email marketing.
This is a highly autonomous role for someone who enjoys wearing multiple hats and taking ownership of marketing initiatives from concept to execution. The successful candidate will be responsible for creating engaging content, managing advertising campaigns, improving online visibility, maintaining the company website, and continually identifying new opportunities to generate leads and grow the business.
The ideal candidate is a proactive self-starter who enjoys bringing new ideas to the table, stays ahead of emerging marketing trends, and is excited to leverage AI-powered marketing tools to improve performance and search visibility.
Key Responsibilities
Digital Marketing Strategy
* Develop and execute comprehensive digital marketing strategies that support company growth
Develop and execute comprehensive digital marketing strategies that support company growth
* Identify new marketing opportunities and recommend innovative campaigns
Identify new marketing opportunities and recommend innovative campaigns
* Continuously evaluate marketing performance and optimize strategies based on results
Continuously evaluate marketing performance and optimize strategies based on results
* Stay current with emerging digital marketing trends, AI tools, and platform updates
Stay current with emerging digital marketing trends, AI tools, and platform updates
* Proactively introduce new initiatives that generate leads and improve brand awareness
Proactively introduce new initiatives that generate leads and improve brand awareness
Social Media Management
* Create and manage engaging content across platforms including:InstagramLinkedInFacebookOther relevant social media channels
Create and manage engaging content across platforms including:
* Instagram
Instagram
* LinkedIn
LinkedIn
* Facebook
Facebook
* Other relevant social media channels
Other relevant social media channels
* Build and maintain a consistent brand presence
Build and maintain a consistent brand presence
* Develop social media calendars and publishing schedules
Develop social media calendars and publishing schedules
* Write compelling captions and marketing copy
Write compelling captions and marketing copy
* Monitor engagement and optimize content performance
Monitor engagement and optimize content performance
* Create both organic and paid social campaigns
Create both organic and paid social campaigns
Paid Advertising
* Plan, launch, and optimize paid advertising campaigns across:Google AdsMeta Ads (Facebook & Instagram)LinkedIn Ads
Plan, launch, and optimize paid advertising campaigns across:
* Google Ads
Google Ads
* Meta Ads (Facebook & Instagram)
Meta Ads (Facebook & Instagram)
* LinkedIn Ads
LinkedIn Ads
* Monitor campaign performance and budget allocation
Monitor campaign performance and budget allocation
* Improve lead generation and return on advertising spend (ROAS)
Improve lead generation and return on advertising spend (ROAS)
* Conduct A/B testing for creatives, messaging, and audiences
Conduct A/B testing for creatives, messaging, and audiences
* Produce regular performance reporting and recommendations
Produce regular performance reporting and recommendations
Content Creation
* Create high-quality marketing content for digital channels
Create high-quality marketing content for digital channels
* Produce video content for:Social mediaPaid advertising campaignsBrand awareness initiatives
Produce video content for:
* Social media
Social media
* Paid advertising campaigns
Paid advertising campaigns
* Brand awareness initiatives
Brand awareness initiatives
* Design creative assets that align with company branding
Design creative assets that align with company branding
* Develop educational and promotional content for mortgage-related topics
Develop educational and promotional content for mortgage-related topics
* Repurpose content across multiple platforms to maximize reach
Repurpose content across multiple platforms to maximize reach
Email Marketing
* Manage customer email campaigns using HubSpot
Manage customer email campaigns using HubSpot
* Build and maintain email workflows and automation
Build and maintain email workflows and automation
* Create newsletters, promotional campaigns, and nurture sequences
Create newsletters, promotional campaigns, and nu
Tips for South African Applicants
Timezone Advantage
South Africa (SAST, UTC+2) overlaps well with European business hours and has a few hours of overlap with US East Coast. Mention your timezone flexibility in your application.
Salary in Context
At R55,500/month, this role pays well above the average South African remote salary. The USD equivalent ($3,000/mo) benefits from the favourable exchange rate.
Application Tips
Tailor your CV to international standards — use a clean format, highlight remote work experience, and include your English proficiency. Many SA applicants succeed by emphasising their strong work ethic and cultural adaptability.
Load Shedding Preparedness
If you're applying for a remote role, having a backup power solution (UPS, inverter, or generator) and mobile data as a backup internet connection shows employers you're prepared for South Africa's infrastructure challenges.
About Somewhere
Somewhere is a company in the Recruitment & Staffing industry that hires remote workers from South Africa. They currently have 828 open positions on Hirezar. View all Somewhere jobs →