Creative Strategist — Paid Channels
Somewhere
🇿🇦 Hirezar Summary for South African Applicants
This fully remote full time position at Somewhere is open to applicants from South Africa. This role is suited for senior-level professionals. As a remote position, you can work from anywhere in South Africa — whether you're based in Johannesburg, Cape Town, Durban, or a smaller town.
Job Description
Creative Strategist - Paid Channels
Employment Type:Full time, independent contractor
Work Model:Remote
Work Hours:US work hours alignment
Role Summary
We are seeking a highly analytical, conversion-focusedCreative Strategist - Paid Channelsto serve as the architectural bridge between performance data and creative execution. This is a senior individual contributor role built for a data-driven storyteller who knows how to dissect paid media metrics and translate those insights into high-converting ad concepts.
In this position, you will own the creative testing loop from end to end. You will not be passively waiting for assets; you will actively mine customer reviews, competitor data, and audience insights to build testable ad concepts, write high-impact scripts, and design performance iteration plans. The ideal candidate treats creative as the primary lever for scaling paid media accounts and thrives in a rapid, hypothesis-driven testing environment.
Key Responsibilities
1. Creative Strategy & Concept Development
* Insight Synthesis:Turn raw audience insights, psychological pain points, offer angles, and core product benefits into clear, testable ad concepts designed to convert.
Insight Synthesis:Turn raw audience insights, psychological pain points, offer angles, and core product benefits into clear, testable ad concepts designed to convert.
* Full-Funnel Asset Architecture:Write highly persuasive copy and technical creative briefs for static images, high-impact video hooks, landing page layouts, and user-generated content (UGC) creator prompts.
Full-Funnel Asset Architecture:Write highly persuasive copy and technical creative briefs for static images, high-impact video hooks, landing page layouts, and user-generated content (UGC) creator prompts.
* Platform-Specific Optimization:Design creative strategies optimized natively for the unique user behaviors ofMeta, TikTok, Google, and YouTube.
Platform-Specific Optimization:Design creative strategies optimized natively for the unique user behaviors ofMeta, TikTok, Google, and YouTube.
2. Testing Frameworks & Post-Production Iteration
* The Iteration Engine:Build structured creative testing roadmaps and performance iteration plans, ensuring the creative pipeline is constantly fed with fresh angles.
The Iteration Engine:Build structured creative testing roadmaps and performance iteration plans, ensuring the creative pipeline is constantly fed with fresh angles.
* Winner Scaling:Analyze creative performance data alongside media buyers to diagnosewhyan ad won or lost, and rapidly engineer secondary iterations (e.g., swapping hooks, visual pacing, or body copy) to extend asset lifecycles.
Winner Scaling:Analyze creative performance data alongside media buyers to diagnosewhyan ad won or lost, and rapidly engineer secondary iterations (e.g., swapping hooks, visual pacing, or body copy) to extend asset lifecycles.
* Production Alignment:Partner closely with internal graphic designers, video editors, and external content creators to ensure production outputs match strategic briefs perfectly.
Production Alignment:Partner closely with internal graphic designers, video editors, and external content creators to ensure production outputs match strategic briefs perfectly.
Required Skills & Qualifications
* Experience:5–6+ years of dedicated experience developing ad creative strategy specifically for paid social and performance marketing channels.
Experience:5–6+ years of dedicated experience developing ad creative strategy specifically for paid social and performance marketing channels.
* Brand Context:Proven track record working with high-growthDTC/e-commerce brands, with a strong preference for premium consumer products or parenting/lifestyle categories.
Brand Context:Proven track record working with high-growthDTC/e-commerce brands, with a strong preference for premium consumer products or parenting/lifestyle categories.
* Performance Literacy:A deep, intuitive understanding of paid media metrics (e.g., Hook Rate, Hold Rate, ROAS, CPA, and CTR) and how to manipulate creative variables to lift them.
Performance Literacy:A deep, intuitive understanding of paid media metrics (e.g., Hook Rate, Hold Rate, ROAS, CPA, and CTR) and how to manipulate creative variables to lift them.
* Scriptwriting & Briefing Excellence:Exceptional ability to write structured, direct-response scripts and build visual storyboards that external creators can easily execute.
Scriptwriting & Briefing Excellence:Exceptional ability to write structured, direct-response scripts and build visual storyboards that external creators can easily execute.
* Autonomy:Highly organized, process-oriented, and able to operate completely independently with minimal training.
Autonomy:Highly organized, process-oriented, and able to operate completely independently with minimal training.
Success Metrics (KPIs)
* Pipeline Velocity:Consistent delivery of high-quality, fully realized creative briefs accordin
Tips for South African Applicants
Timezone Advantage
South Africa (SAST, UTC+2) overlaps well with European business hours and has a few hours of overlap with US East Coast. Mention your timezone flexibility in your application.
Salary in Context
Even without a listed salary, international remote roles typically pay 2-3x more than equivalent local positions in South Africa due to the exchange rate advantage.
Application Tips
Tailor your CV to international standards — use a clean format, highlight remote work experience, and include your English proficiency. Many SA applicants succeed by emphasising their strong work ethic and cultural adaptability.
Load Shedding Preparedness
If you're applying for a remote role, having a backup power solution (UPS, inverter, or generator) and mobile data as a backup internet connection shows employers you're prepared for South Africa's infrastructure challenges.
About Somewhere
Somewhere is a company in the Recruitment & Staffing industry that hires remote workers from South Africa. They currently have 686 open positions on Hirezar. View all Somewhere jobs →