Creative Strategist (Meta Ads / Performance Creative)
Somewhere
🇿🇦 Hirezar Summary for South African Applicants
This fully remote full time position at Somewhere is open to applicants from South Africa. The estimated monthly salary is R74,000 – R129,500 ZAR. This role is suited for mid-level professionals. As a remote position, you can work from anywhere in South Africa — whether you're based in Johannesburg, Cape Town, Durban, or a smaller town.
Job Description
Job Title: Creative Strategist (Meta Ads / Performance Creative)
Salary:$4,000 – $7,000/month depending on experienceWork Setup:Remote | Independent ContractorSchedule:TBD with the client
About the Role
We’re looking for aCreative Strategistto drive performance for ecommerce brands through high-converting Meta ad concepts.
This isnot a design or editing role. Your focus will be onstrategy, research, and ideation—developing creative concepts that translate into winning ad campaigns.How the Creative Process Works:
* Each week, you will deliver structured creative briefs (typically Mondays)
* Briefs are created in Notion and consumed by video editors
* Editors execute your vision into video and static creatives
* Performance data feeds back into your next round of concepts
* You may work across 1–3 brands simultaneously, depending on priorities.
What You’ll Do
* Research customer avatars, competitors, and market trends
* Develop creative angles, hooks, and ad concepts
* Create structured weekly creative briefs for video editors
* Build and manage testing frameworks (hooks, formats, messaging)
* Analyze performance data and iterate quickly
* Identify and scale winning creatives
* Collaborate closely with editors to ensure strong execution
What We’re Looking For
* Proven experience inMeta ads / performance creative
* Strong understanding ofdirect-response marketingand customer psychology
* Ability to generatehigh-volume, high-quality creative ideas
* Experience working across multiple brands or campaigns
* Comfortable in afast-paced, test-and-learn environment
* Strong ownership and results-driven mindset
Nice to Have
* Familiarity withAI tools for creative strategy
* Ability to identifyhigh-performing vs. low-quality AI-generated concepts
What Success Looks Like
* Consistent production of high-performing ad concepts
* Faster testing and iteration cycles
* Clear, actionable briefs that drive execution
* Ability to discover and scale winning angles
Important Notes
* Not a video editing role
* Not a general content strategy role
* Highly performance-driven and fast-paced environment
Tips for South African Applicants
Timezone Advantage
South Africa (SAST, UTC+2) overlaps well with European business hours and has a few hours of overlap with US East Coast. Mention your timezone flexibility in your application.
Salary in Context
At R74,000/month, this role pays well above the average South African remote salary. The USD equivalent ($4,000/mo) benefits from the favourable exchange rate.
Application Tips
Tailor your CV to international standards — use a clean format, highlight remote work experience, and include your English proficiency. Many SA applicants succeed by emphasising their strong work ethic and cultural adaptability.
Load Shedding Preparedness
If you're applying for a remote role, having a backup power solution (UPS, inverter, or generator) and mobile data as a backup internet connection shows employers you're prepared for South Africa's infrastructure challenges.
About Somewhere
Somewhere is a company in the Recruitment & Staffing industry that hires remote workers from South Africa. They currently have 685 open positions on Hirezar. View all Somewhere jobs →