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Creative Strategist (Meta Ads / Performance Creative)

Somewhere

Fully Remote
📍 Global
🇿🇦 SA Friendly: 1.0/1.0

🇿🇦 Hirezar Summary for South African Applicants

This fully remote full time position at Somewhere is open to applicants from South Africa. The estimated monthly salary is R74,000 – R129,500 ZAR. This role is suited for mid-level professionals. As a remote position, you can work from anywhere in South Africa — whether you're based in Johannesburg, Cape Town, Durban, or a smaller town.

Job Description

Job Title: Creative Strategist (Meta Ads / Performance Creative)

Salary:$4,000 – $7,000/month depending on experienceWork Setup:Remote | Independent ContractorSchedule:TBD with the client

About the Role

We’re looking for aCreative Strategistto drive performance for ecommerce brands through high-converting Meta ad concepts.

This isnot a design or editing role. Your focus will be onstrategy, research, and ideation—developing creative concepts that translate into winning ad campaigns.How the Creative Process Works:
* Each week, you will deliver structured creative briefs (typically Mondays)
* Briefs are created in Notion and consumed by video editors
* Editors execute your vision into video and static creatives
* Performance data feeds back into your next round of concepts
* You may work across 1–3 brands simultaneously, depending on priorities.

What You’ll Do
* Research customer avatars, competitors, and market trends
* Develop creative angles, hooks, and ad concepts
* Create structured weekly creative briefs for video editors
* Build and manage testing frameworks (hooks, formats, messaging)
* Analyze performance data and iterate quickly
* Identify and scale winning creatives
* Collaborate closely with editors to ensure strong execution

What We’re Looking For
* Proven experience inMeta ads / performance creative
* Strong understanding ofdirect-response marketingand customer psychology
* Ability to generatehigh-volume, high-quality creative ideas
* Experience working across multiple brands or campaigns
* Comfortable in afast-paced, test-and-learn environment
* Strong ownership and results-driven mindset

Nice to Have
* Familiarity withAI tools for creative strategy
* Ability to identifyhigh-performing vs. low-quality AI-generated concepts

What Success Looks Like
* Consistent production of high-performing ad concepts
* Faster testing and iteration cycles
* Clear, actionable briefs that drive execution
* Ability to discover and scale winning angles

Important Notes
* Not a video editing role
* Not a general content strategy role
* Highly performance-driven and fast-paced environment

Tips for South African Applicants

Timezone Advantage

South Africa (SAST, UTC+2) overlaps well with European business hours and has a few hours of overlap with US East Coast. Mention your timezone flexibility in your application.

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Salary in Context

At R74,000/month, this role pays well above the average South African remote salary. The USD equivalent ($4,000/mo) benefits from the favourable exchange rate.

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Application Tips

Tailor your CV to international standards — use a clean format, highlight remote work experience, and include your English proficiency. Many SA applicants succeed by emphasising their strong work ethic and cultural adaptability.

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Load Shedding Preparedness

If you're applying for a remote role, having a backup power solution (UPS, inverter, or generator) and mobile data as a backup internet connection shows employers you're prepared for South Africa's infrastructure challenges.

About Somewhere

Somewhere is a company in the Recruitment & Staffing industry that hires remote workers from South Africa. They currently have 685 open positions on Hirezar. View all Somewhere jobs →