Creative Strategist
Maneuver Marketing
🇿🇦 Hirezar Summary for South African Applicants
This fully remote full time position at Maneuver Marketing is open to applicants from South Africa. As a remote position, you can work from anywhere in South Africa — whether you're based in Johannesburg, Cape Town, Durban, or a smaller town.
Job Description
Build, Scale & Operate Leading DTC Brands alongside A-Players
Maneuver Marketing
Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.
In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.
These results caught the attention ofThe Financial Times, as they ranked us among APACs top High-Growth Companies. We have also been awarded2nd place on the E50 Awards, jointly organised by The Business Times and KPMG in Singapore.
This is just the beginning of our journey, and you could be part of the next stage of our growth!
Your Next Role
As aCreative Strategist (TikTok), you'll be at the forefront of turning TikTok into a high-leverage growth channel for our DTC supplements brand.
You'll be owning creative strategy for TikTok across key growth surfaces includingorganic content, paid ads, and TikTok Shop. Your role will be to identify what makes content perform on-platform, translate those insights into scalable creative systems, and help drive customer acquisition and conversion through TikTok-specific strategies.
Serving a primarily female demographic aged 35-65, you'll combine creative research, platform understanding, trend fluency, and direct response thinking to build content that feels native to TikTok while delivering measurable business impact.
You'll work cross-functionally with the Product Marketing team, Paid Media, UGC creators, video editors, and operators to concept, test, and scale high-performing TikTok creatives that strengthen top-of-funnel attention, mid-funnel engagement, and bottom-funnel conversion.
What You'll Do
Drive TikTok Channel Growth Through Creative Strategy
* Own the creative strategy for TikTok as a growth channel, identifying how to unlock customer acquisition and conversion through platform-native content.
Own the creative strategy for TikTok as a growth channel, identifying how to unlock customer acquisition and conversion through platform-native content.
* Develop concepts acrossorganic TikTok, paid TikTok ads, and TikTok Shopto support both awareness and revenue generation.
Develop concepts acrossorganic TikTok, paid TikTok ads, and TikTok Shopto support both awareness and revenue generation.
* Translate channel insights into repeatable creative frameworks that can be scaled across products and campaigns.
Translate channel insights into repeatable creative frameworks that can be scaled across products and campaigns.
Conduct In-Depth TikTok Creative Research
* Dive into TikTok trends, competitor activity, creator formats, comment sections, customer behavior, and platform-native storytelling patterns.
Dive into TikTok trends, competitor activity, creator formats, comment sections, customer behavior, and platform-native storytelling patterns.
* Use TikTok feeds, creator ecosystems, ad libraries, social listening, and other research tools to identify emerging opportunities.
Use TikTok feeds, creator ecosystems, ad libraries, social listening, and other research tools to identify emerging opportunities.
* Distil findings into actionable creative angles, hooks, scripts, and briefs that align with our target demographic and business goals.
Distil findings into actionable creative angles, hooks, scripts, and briefs that align with our target demographic and business goals.
Execute a Strategic TikTok Testing Process
* Build and continuously refine a testing pipeline for TikTok creative, including hooks, formats, concepts, offers, creator styles, and messaging angles.
Build and continuously refine a testing pipeline for TikTok creative, including hooks, formats, concepts, offers, creator styles, and messaging angles.
* Partner with internal teams and creators to launch, evaluate, and iterate on new concepts quickly.
Partner with internal teams and creators to launch, evaluate, and iterate on new concepts quickly.
* Identify winning patterns and scale them through a structured testing approach that balances performance optimization with creative freshness.
Identify winning patterns and scale them through a structured testing approach that balances performance optimization with creative freshness.
Create for Every Stage of the TikTok Customer Journey
* Develop TikTok creatives tailored to different stages of the funnel, from awareness and discovery to conversion and purchase intent.
Develop TikTok creatives tailored to different stages of the funnel, from awareness and discovery to conversion and purchase intent.
* Craft content that matches user mindset across different entry points - such as educational or entertaining content for organic reach, direct response ads for paid acquisition, and conversion-focused assets for TikTok Shop.
Craft content that
Tips for South African Applicants
Timezone Advantage
South Africa (SAST, UTC+2) overlaps well with European business hours and has a few hours of overlap with US East Coast. Mention your timezone flexibility in your application.
Salary in Context
Even without a listed salary, international remote roles typically pay 2-3x more than equivalent local positions in South Africa due to the exchange rate advantage.
Application Tips
Tailor your CV to international standards — use a clean format, highlight remote work experience, and include your English proficiency. Many SA applicants succeed by emphasising their strong work ethic and cultural adaptability.
Load Shedding Preparedness
If you're applying for a remote role, having a backup power solution (UPS, inverter, or generator) and mobile data as a backup internet connection shows employers you're prepared for South Africa's infrastructure challenges.
About Maneuver Marketing
Maneuver Marketing is a company in the strategist industry that hires remote workers from South Africa. They currently have 2 open positions on Hirezar. View all Maneuver Marketing jobs →