Content Marketer
Somewhere
🇿🇦 Hirezar Summary for South African Applicants
This fully remote full time position at Somewhere is open to applicants from South Africa. The estimated monthly salary is R18,500 – R55,500 ZAR. This role is suited for mid-level professionals. As a remote position, you can work from anywhere in South Africa — whether you're based in Johannesburg, Cape Town, Durban, or a smaller town.
Job Description
Job Title:Content MarketerSalary:USD $1,000–$3,000/month (depending on experience)Schedule:Full-time | Flexible, with overlap during U.S. business hours preferredLocation:Remote
About the Company
Our client is a fast-growing platform serving accounting and finance professionals by connecting businesses with trusted service providers. Through educational content, data-driven insights, and targeted marketing campaigns, the company helps professionals discover solutions while enabling vendors to generate qualified leads.
As the business continues to grow, the company is looking for a Content Marketer who can take ownership of its marketing efforts and build scalable content and email marketing systems that drive engagement, lead generation, and brand awareness.
Why This Role Exists
With a growing audience, expanding client base, and valuable proprietary data, the company needs a dedicated marketing professional to own content creation and campaign execution.
This role exists to ensure consistent communication with prospects, deliver high-quality SEO content, manage client email campaigns, and transform business data into valuable marketing assets that generate traffic, backlinks, and qualified leads.
About the Role
We are seeking a proactive and results-driven Content Marketer to lead the company's content marketing initiatives across email, SEO, and lead generation.
In this role, you will manage email campaigns for both the company's audience and paid vendor clients, create SEO-driven content that attracts qualified traffic, and develop data-backed reports and lead magnets that strengthen the company's authority within the industry.
This is an excellent opportunity for someone who enjoys owning the marketing function, working independently, and making a measurable impact on business growth.
Key Responsibilities
Email Marketing
* Build, manage, and optimize email campaigns using Brevo
* Segment and nurture the company's database of 4,000+ quiz participants
* Develop automated educational and nurture email sequences
* Monitor campaign performance and optimize engagement metrics
Client Campaign Management
* Manage recurring email campaigns for paid vendor clients
* Write compelling outreach campaigns targeted to each client's ideal customer profile
* Coordinate campaign schedules and ensure timely execution
* Monitor performance and recommend improvements
SEO & Content Marketing
* Conduct keyword research using Ahrefs
* Create SEO-optimized blog articles, landing pages, calculators, and pillar content
* Build supporting hub-and-spoke content strategies
* Improve organic search visibility and lead generation
Data & Marketing Insights
* Analyze internal quiz and customer data
* Produce monthly reports highlighting key trends and insights
* Create lead magnets, blogs, and PR-worthy content from proprietary data
* Support backlink and authority-building initiatives through data-driven content
Requirements
Must-Have
* 3+ years of experience in content marketing, email marketing, or SEO
* Strong experience managing email campaigns using platforms such as Brevo, Mailchimp, ActiveCampaign, HubSpot, or similar
* Proven experience writing SEO-focused content and conducting keyword research
* Strong copywriting and content creation skills
* Experience creating lead magnets and educational marketing assets
* Ability to work independently and manage multiple projects
* Strong analytical skills with experience interpreting marketing data
* Excellent written English communication skills
Nice to Have
* Experience using Ahrefs or similar SEO tools
* Experience marketing to finance, accounting, or professional services audiences
* Background in B2B SaaS or lead generation businesses
* Familiarity with marketing automation and customer segmentation
* Experience creating reports and thought leadership content from proprietary data
Ideal Candidate Profile
The ideal candidate is:
* A self-starter who enjoys taking ownership of marketing initiatives
* Highly skilled in email marketing and SEO content creation
* Analytical and comfortable turning data into compelling content
* Organized and able to manage multiple campaigns simultaneously
* Creative, curious, and focused on measurable business outcomes
* Comfortable working independently in a remote environment
Tips for South African Applicants
Timezone Advantage
South Africa (SAST, UTC+2) overlaps well with European business hours and has a few hours of overlap with US East Coast. Mention your timezone flexibility in your application.
Salary in Context
At R18,500/month, this role is on par with the average South African remote salary. The USD equivalent ($1,000/mo) benefits from the favourable exchange rate.
Application Tips
Tailor your CV to international standards — use a clean format, highlight remote work experience, and include your English proficiency. Many SA applicants succeed by emphasising their strong work ethic and cultural adaptability.
Load Shedding Preparedness
If you're applying for a remote role, having a backup power solution (UPS, inverter, or generator) and mobile data as a backup internet connection shows employers you're prepared for South Africa's infrastructure challenges.
About Somewhere
Somewhere is a company in the Recruitment & Staffing industry that hires remote workers from South Africa. They currently have 748 open positions on Hirezar. View all Somewhere jobs →