DTC Marketing Specialist

DTC Marketing Specialist

Remote | Full-TimeReports To:Chief Growth OfficerWorking Hours:Minimum 4–6 Hours Daily Overlap with U.S. Central Time

About the Company

We are a rapidly growing consumer products company with a portfolio of nationally distributed products sold through major retail partners across North America. As the business continues to scale, we are investing heavily in our direct-to-consumer (DTC) growth strategy, brand evolution, digital marketing initiatives, and creator ecosystem.

We are looking for a highly strategic, data-driven Brand Marketing Manager to lead campaign planning, channel strategy, content direction, lifecycle marketing, influencer initiatives, and performance analysis across the organization.

This is a high-impact role for a marketer who thrives at the intersection of creativity, analytics, consumer psychology, and growth. You will help define how the brand shows up across every customer touchpoint while directly influencing revenue, engagement, and long-term brand equity.

The Opportunity

This is not a traditional social media management role. This is a strategic brand leadership position responsible for developing and executing integrated marketing campaigns that drive both revenue and brand awareness across:
* Email Marketing
Email Marketing
* Social Media
Social Media
* Influencer Marketing & Affiliate Programs
Influencer Marketing & Affiliate Programs
* Amazon Content
Amazon Content
* Retail Sales Materials & B2B Decks
Retail Sales Materials & B2B Decks
* Product Launches & Seasonal Promotions
Product Launches & Seasonal Promotions
* Future Paid Media Initiatives
Future Paid Media Initiatives

You will own the marketing calendar, campaign architecture, messaging strategy, content direction, and channel performance while managing external agencies, creative resources, and internal stakeholders. Success in this role requires equal parts strategic thinking, creative instincts, analytical rigor, and operational execution.

Note on Hands-On Execution:This is a hands-on execution role. While you will own strategy and planning, you will also be expected to execute key marketing initiatives directly. You will build email campaigns, create marketing assets, manage agency relationships, develop campaign calendars, and drive marketing performance across multiple channels. This is a role where success requires both strategic thinking and executional excellence.

What You'll Own

1. Campaign & Content Strategy

Serve as the architect of the company's marketing calendar and campaign ecosystem. You will:
* Build and maintain the annual and quarterly campaign roadmap.
Build and maintain the annual and quarterly campaign roadmap.
* Develop seasonal marketing initiatives, product launches, promotional events, and brand activations.
Develop seasonal marketing initiatives, product launches, promotional events, and brand activations.
* Define campaign messaging, positioning, offers, CTAs, and content themes.
Define campaign messaging, positioning, offers, CTAs, and content themes.
* Align campaigns across email, social, influencer, Amazon, and future paid channels.
Align campaigns across email, social, influencer, Amazon, and future paid channels.
* Create marketing plans that balance revenue generation with brand growth.
Create marketing plans that balance revenue generation with brand growth.
* Ensure every marketing initiative supports broader company objectives.
Ensure every marketing initiative supports broader company objectives.

Rather than creating individual posts, you will define the strategic direction that drives all downstream execution.

2. Lifecycle & Email Marketing (Klaviyo)

Own the email marketing channel as a primary growth engine. Responsibilities include:
* Managing the overall email marketing strategy end to end.
Managing the overall email marketing strategy end to end.
* Building and optimizing flows, automations, and customer journeys.
Building and optimizing flows, automations, and customer journeys.
* Creating campaign calendars aligned to promotional initiatives.
Creating campaign calendars aligned to promotional initiatives.
* Audience segmentation, personalization, A/B testing, and experimentation.
Audience segmentation, personalization, A/B testing, and experimentation.
* Performance reporting, optimization, and revenue attribution analysis.
Performance reporting, optimization, and revenue attribution analysis.

You will be expected to identify opportunities to increase customer acquisition, repeat purchases, customer lifetime value, retention, and engagement.

3. Social Media Strategy & Creative Direction

Lead content strategy across Meta platforms while directing creative execution. You will:
* Create channel-specific content strategies.
Create channel-specific content strategies.
* Develop campaign briefs for creative teams.
Develop campaign briefs for creative teams.
* Review and approve social content to ensure absolute brand consistency ac