Brand Marketing Manager

Brand Marketing Manager

Remote | Full-TimeReports To:Chief Growth OfficerWorking Hours:Minimum 4–6 Hours Daily Overlap with U.S. Central Time

About the Company

We are a rapidly growing consumer products company with a portfolio of nationally distributed products sold through major retail partners across North America. As the business continues to scale, we are investing heavily in our direct-to-consumer (DTC) growth strategy, brand evolution, digital marketing initiatives, and creator ecosystem.

We are looking for a highly strategic, data-driven Brand Marketing Manager to lead campaign planning, channel strategy, content direction, lifecycle marketing, influencer initiatives, and performance analysis across the organization.

This is a high-impact role for a marketer who thrives at the intersection of creativity, analytics, consumer psychology, and growth. You will help define how the brand shows up across every customer touchpoint while directly influencing revenue, engagement, and long-term brand equity.

The Opportunity

This is not a traditional social media management role.

This is a strategic brand leadership position responsible for developing and executing integrated marketing campaigns that drive both revenue and brand awareness across:
* Email Marketing
* Social Media
* Influencer Marketing
* Affiliate Programs
* Amazon Content
* Retail Sales Materials
* Product Launches
* Seasonal Promotions
* Future Paid Media Initiatives
You will own the marketing calendar, campaign architecture, messaging strategy, content direction, and channel performance while managing external agencies, creative resources, and internal stakeholders.

Success in this role requires equal parts strategic thinking, creative instincts, analytical rigor, and operational execution.

What You'll Own

Campaign & Content Strategy

Serve as the architect of the company's marketing calendar and campaign ecosystem.

You will:
* Build and maintain the annual and quarterly campaign roadmap
* Develop seasonal marketing initiatives, product launches, promotional events, and brand activations
* Define campaign messaging, positioning, offers, CTAs, and content themes
* Align campaigns across email, social, influencer, Amazon, and future paid channels
* Create marketing plans that balance revenue generation with brand growth
* Ensure every marketing initiative supports broader company objectives
Rather than creating individual posts, you will define the strategic direction that drives all downstream execution.

Lifecycle & Email Marketing (Klaviyo)

Own the email marketing channel as a primary growth engine.

Responsibilities include:
* Managing the overall email marketing strategy
* Building and optimizing flows, automations, and customer journeys
* Creating campaign calendars aligned to promotional initiatives
* Audience segmentation and personalization
* A/B testing and experimentation
* Performance reporting and optimization
* Revenue attribution analysis
You will be expected to identify opportunities to increase:
* Customer acquisition
* Repeat purchases
* Customer lifetime value
* Retention and engagement

Social Media Strategy & Creative Direction

Lead content strategy across Meta platforms while directing creative execution.

You will:
* Create channel-specific content strategies
* Develop campaign briefs for creative teams
* Review and approve social content
* Ensure brand consistency across all customer-facing assets
* Identify content opportunities based on trends, seasonality, and consumer behavior
* Measure engagement and conversion performance
You will own the strategy and outcomes while partnering with creative resources for execution.

TikTok Strategy & Agency Management

Own the relationship with external TikTok marketing partners.

Responsibilities include:
* Providing strategic direction and campaign briefs
* Reviewing and approving content plans
* Supplying product, campaign, and brand context
* Evaluating agency performance
* Analyzing campaign metrics and results
* Identifying opportunities for improvement and growth
You should be highly comfortable interpreting platform analytics and challenging assumptions when performance data does not support recommendations.

Influencer & Affiliate Marketing

Build and scale creator-driven growth initiatives.

You will:
* Develop influencer outreach strategies
* Build affiliate partnerships
* Identify creators aligned with campaign objectives
* Coordinate product seeding initiatives
* Measure creator performance and ROI
* Manage influencer relationships
* Scale programs that drive awareness and sales

Brand Management & Creative Oversight

Act as a steward of the brand across all customer touchpoints.

You will:
* Review creative assets for consistency and quality
* Direct design priorities and production needs
* Oversee retail sales materials and pitch decks
* Support product launches and merchandising initiatives
* Ensure consistent messaging across channels
* Prote