Brand Manager (FMCG/Food Industry)

Job Description: Brand Manager (Remote)

The Role

We are looking for a strategic and creative Brand Manager to lead a complete, ground up rework of our brand architecture. We currently operate two sustainably minded, direct to consumer organic food brands. Your primary mission will be to detangle their current identities, establish clear and distinct market positioning for each, and build comprehensive brand guidelines that set them apart while maintaining our core values of sustainability, quality, and organic farming.

Key Responsibilities
* Brand Audit & Strategy:Conduct a deep dive into our current customer base, messaging, and visual assets to identify overlaps and market opportunities for both brands.
Brand Audit & Strategy:Conduct a deep dive into our current customer base, messaging, and visual assets to identify overlaps and market opportunities for both brands.
* Ground Up Repositioning:Define distinct buyer personas, value propositions, and market positioning for both brands so they complement rather than cannibalize each other.
Ground Up Repositioning:Define distinct buyer personas, value propositions, and market positioning for both brands so they complement rather than cannibalize each other.
* Visual & Verbal Identity:Oversee the redesign of visual identities (logos, packaging, website aesthetics) and tone of voice. For example, one brand might pivot toward premium culinary and butchery expertise, while the other leans into family focused organic farm groceries.
Visual & Verbal Identity:Oversee the redesign of visual identities (logos, packaging, website aesthetics) and tone of voice. For example, one brand might pivot toward premium culinary and butchery expertise, while the other leans into family focused organic farm groceries.
* DTC Execution:Ensure the new brand identities translate seamlessly across the ecommerce experience, from our sustainable unboxing experience to email marketing and social media.
DTC Execution:Ensure the new brand identities translate seamlessly across the ecommerce experience, from our sustainable unboxing experience to email marketing and social media.
* Cross Functional Leadership:Collaborate with our UK based digital marketing, customer service, and procurement teams to ensure the new brand architecture is understood and executed consistently.
Cross Functional Leadership:Collaborate with our UK based digital marketing, customer service, and procurement teams to ensure the new brand architecture is understood and executed consistently.

Requirements
* 5+ years of experience in brand management, brand strategy, or art direction, specifically within the Direct to Consumer (DTC), FMCG, or food and beverage sectors.
5+ years of experience in brand management, brand strategy, or art direction, specifically within the Direct to Consumer (DTC), FMCG, or food and beverage sectors.
* Proven track record of taking a brand through a complete overhaul or repositioning (portfolio or case studies required).
Proven track record of taking a brand through a complete overhaul or repositioning (portfolio or case studies required).
* Deep understanding of the organic, sustainable, or premium food market.
Deep understanding of the organic, sustainable, or premium food market.
* Strong strategic thinking paired with a highly visual eye; you know how to brief and manage freelance designers, copywriters, and agencies.
Strong strategic thinking paired with a highly visual eye; you know how to brief and manage freelance designers, copywriters, and agencies.
* Excellent communication skills and the ability to work autonomously in a remote, offshore capacity while maintaining alignment with the UK based team.
Excellent communication skills and the ability to work autonomously in a remote, offshore capacity while maintaining alignment with the UK based team.