B2B Marketing & Communications Specialist (Sales Enablement)

B2B Marketing & Communications Specialist(Sales Enablement)

Position Title:B2B Marketing & Communications SpecialistDepartment:Marketing & Sales EnablementReports To:Kelly, Marketing DirectorEmployment Type:Full-Time ContractorLocation:Remote (Open to talent inLatin America,Philippines, or South Africa)Working Hours:Full-Time, 8 am to 5pm Eastern Timezone

Position Overview

We are looking for an execution-focused, results-drivenB2B Marketing & Communications Specialistto bridge the gap between marketing, sales, and account management. Reporting directly to Kelly, you will be responsible for creating compelling B2B copy, visual collateral, targeted LinkedIn campaigns, and automated sales sequences that drive pipeline and support key account relationships.

This hybrid role requires bothstrategic communication skills(copywriting, Account-Based Marketing strategies, client messaging) andtechnical platform fluencyinHubSpot Sales HubandCanva.

If you are a superior communicator who thrives on equipping sales teams with high-converting content, building internal relationships, and executing polished B2B campaigns, we want to speak with you!

Key Responsibilities

1. B2B Content Creation & Visual Design
* Copywriting:Draft clear, persuasive, and professional B2B copy for email campaigns, landing pages, LinkedIn posts, blog posts, and sales templates.
* Visual Asset Design:UtilizeCanvato produce eye-catching social graphics, multi-page PDFs, presentation slides, display ads, and promotional materials aligned with brand guidelines.
* Content Repository:Organize and maintain a centralized sales enablement library, ensuring sales and account teams have easy access to up-to-date collateral.

2. Sales Enablement & Account-Based Marketing (ABM)
* Sales Sequences & Outreach:Build, write, and optimize multi-step automated email and LinkedIn sequences inHubSpot Sales Hubto support outbound sales and inbound lead follow-up.
* Sales Enablement Support:Partner with the Business Development and Account Management teams to create content & craft tailored communications, collateral, and other materials such as one-sheets, case studies and presentation slides as needed.

3. Email Marketing & LinkedIn Campaigns
* B2B Email Marketing:Design, write, and execute targeted email nurtures, newsletters, and promotional broadcasts to prospects and existing clients.
* LinkedIn Strategy:Plan and execute organic and paid LinkedIn campaigns focused on driving targeted business engagement, thought leadership, and lead generation.
* Performance Tracking:Monitor, analyze, and report on key metrics across email open/click rates, sequence conversions, and content engagement to continuously refine messaging.

4. Internal Relationship Building & Communication
* Cross-Department Collaboration:Work hand-in-hand with Kelly, sales reps, and account managers to understand client pain points and turn market feedback into actionable marketing assets.
* Clear Communication:Deliver crisp, error-free written communications internally and externally, upholding high brand standards across all touchpoints.

Candidate Profile & Qualifications

Mandatory Requirements:
* Experience:3+ years in B2B marketing, sales enablement, or marketing communications within a professional services, sales-driven organization or agency. B2B SaaS experience is applicable as well, but not required.
* HubSpot Expertise:Proven hands-on experience usingHubSpot Sales Hub(or HubSpot Marketing Hub) to manage sales sequences, email campaigns, contact workflows, and CRM tracking.(Salesforce experience is acceptable if accompanied by strong technical adaptability).
* Canva Proficiency:Strong visual design skills using Canva to create polished, client-facing sales materials and social assets quickly.
* B2B Content & Copywriting:Strong portfolio of B2B copy—translating complex business solutions into concise, high-converting messaging.
* Account-Based Marketing (ABM):Demonstrated understanding of ABM principles, target account segmentation, and personalized outreach.
* Communication Skills:Superior written and spoken English, with exceptional interpersonal skills for building strong relationships across sales and executive teams.

Preferred Skills:
* Experience designing and running paid or organic B2B LinkedIn campaigns.
* Familiarity with sales deck creation and case study production.

Why Join Us?
* Fast-paced, supportive environment working directly with a collaborative hiring manager (Kelly).
* Opportunity to directly impact sales pipeline growth and key account relationships.
* Flexible, remote-first working setup with room for professional development.