Appointment Setter / Lead Gen (Real Estate)

Appointment Setter / Lead Generation Specialist

Location:RemoteType:Full-TimeIndustry:Commercial Real Estate, Construction, Property Management

About the Company

We are a U.S.-based commercial real estate organization specializing inconstruction services and property management. We partner with property owners, brokers, and businesses to deliver tenant build-outs, renovations, and operational support across commercial assets.

Our growth strategy is driven byproactive deal sourcing, relationship building, and early identification of opportunities— and this role is central to that effort.

The Role

We are hiring anAppointment Setter / Lead Generation Specialistto drive outbound pipeline creation.

This is ahigh-activity, top-of-funnel rolefocused on:
* Identifying opportunities
* Initiating conversations
* Booking qualified meetings for leadership
You will not be responsible for closing deals — your success is measured byconsistent, high-quality meeting generation and pipeline growth.

Primary Objective

Build a consistent pipeline of qualified meetings with:
* Commercial real estate brokers
* Property owners (retail, office, mixed-use, multi-tenant)
* Business owners with construction or property management needs

What You’ll Do

1. Lead Generation & Market Research
* Build and maintain targeted prospect lists:Commercial brokersProperty owners and asset managersBuildings with vacancy or repositioning opportunities
* Commercial brokers
* Property owners and asset managers
* Buildings with vacancy or repositioning opportunities
* Identify high-potential leads across local markets

2. Opportunity Research (High Priority)
* Reviewplanning commission and zoning meeting minutesto identify:New developmentsRenovations and approvals
* New developments
* Renovations and approvals
* Conduct research using tools likeCoStarto identify:Vacancies and lease expirationsOwnership dataDistressed or underperforming assets
* Vacancies and lease expirations
* Ownership data
* Distressed or underperforming assets
* Identify and engagearchitects and design firmsto build referral relationships

3. Outbound Prospecting
* Execute daily outreach via:EmailLinkedIn
* Email
* LinkedIn
* Start conversations around:Construction needs (tenant build-outs, upgrades)Property management challenges (vacancy, maintenance, leasing)
* Construction needs (tenant build-outs, upgrades)
* Property management challenges (vacancy, maintenance, leasing)
* Personalize outreach to increase response rates

4. Follow-Up & Pipeline Management
* Maintain consistent follow-up cadence (3–5+ touchpoints per lead)
* Track all activity in CRM or Google Sheets
* Re-engage cold leads over time

5. Qualification & Appointment Setting
* Respond to inbound replies
* Ask basic qualifying questions:Property or project typeCurrent challengesTimeline and urgency
* Property or project type
* Current challenges
* Timeline and urgency
* Book qualified meetings for the leadership team

KPIs / Success Metrics
* 50–100 outbound messages per day
* 25–50 new contacts added per day
* 10–20 conversations started per week
* 3–5 qualified meetings booked per week
* Weekly identification of new opportunities from:Planning/zoning researchCoStar dataReferral relationships
* Planning/zoning research
* CoStar data
* Referral relationships

What You Bring

Core Experience:
* Proven experience in:Appointment settingLead generationCold outreach
* Appointment setting
* Lead generation
* Cold outreach
* Strong research and data-gathering skills
* Excellent written English communication
* Organized, process-driven, and consistent
* Self-motivated with the ability to hit daily activity targets
Preferred Experience:
* Commercial real estate, construction, or property management
* Experience with brokers, property owners, or developers
* Familiarity withCoStaror similar research tools

Tools & Systems
* LinkedIn
* Email (Gmail or similar)
* CRM (HubSpot or similar) / Google Sheets
* CoStar (preferred)

What Success Looks Like
* A steady pipeline of qualified meetings for leadership
* Early identification of development and repositioning opportunities
* Strong relationships with brokers, architects, and property owners
* Consistent outbound activity translating into real conversations
* A repeatable outbound system that drives new business

Who This Role Is Ideal For
* You enjoyprospecting, outreach, and opening doors
* You are comfortable withhigh-volume daily activity
* You take ownership of pipeline generation
* You are proactive in finding opportunities others miss

Who This Role Is Not For
* You prefer closing deals instead of generating them
* You struggle with repetition or structured outreach
* You need constant direction to stay productive
* You are not comfortable with research-heavy work