Sr Social Media & Content Strategist

Senior Social Media & Content Strategist (Luxury / Design-Focused Brand)

Location:Remote (Offshore)Employment Type:Full-TimeReports To:Founder / Owner

About the Company

We are a design-forward custom furniture manufacturer serving4–5 star hospitality projects across North America.

Our work focuses oncustom seating and case goods, produced internationally and delivered with a high level of craftsmanship, detail, and service.

We operate at the premium end of the market — comparable to luxury brands that prioritizequality, aesthetics, and experience over volume.

As we scale, we are investing in building a brand presence that reflects that same standard.

The Role

We are hiring aSenior Social Media & Content Strategistto own our digital presence end-to-end.

This is ahigh-autonomy, high-ownership role— not a coordinator or execution-only position.

You will be responsible for:
* Defining and evolving ourdigital voice
Defining and evolving ourdigital voice
* Producinghigh-quality, platform-native content
Producinghigh-quality, platform-native content
* Building adistinct, premium brand presenceacross Instagram, LinkedIn, and TikTok
Building adistinct, premium brand presenceacross Instagram, LinkedIn, and TikTok

We are looking for someone who has alreadybuilt and scaled content for premium or design-driven brands— and understands the difference between content that looks good and content thatelevates brand perception and drives business outcomes.

What You’ll Own

1. Content Creation & Distribution
* Create and publish3+ high-quality Instagram posts per week(static, carousel, Reels)
Create and publish3+ high-quality Instagram posts per week(static, carousel, Reels)
* Adapt and distribute content across:LinkedIn(narrative-driven, thought leadership content)TikTok(short-form, platform-native video)
Adapt and distribute content across:
* LinkedIn(narrative-driven, thought leadership content)
LinkedIn(narrative-driven, thought leadership content)
* TikTok(short-form, platform-native video)
TikTok(short-form, platform-native video)
* Ensure each piece of content is optimized formulti-platform performance
Ensure each piece of content is optimized formulti-platform performance
* Produce and manage aweekly email newsletter(copy, layout, scheduling)
Produce and manage aweekly email newsletter(copy, layout, scheduling)
* Maintain arolling 2-week content calendarwith visibility for leadership
Maintain arolling 2-week content calendarwith visibility for leadership
* Proactively source internal content:Project photographyBehind-the-scenes materialTeam and process storytelling
Proactively source internal content:
* Project photography
Project photography
* Behind-the-scenes material
Behind-the-scenes material
* Team and process storytelling
Team and process storytelling

2. Creative Direction & Brand Building
* Define and evolve the company’svisual and editorial identity
Define and evolve the company’svisual and editorial identity
* Ensure all content reflects apremium, design-forward aesthetic
Ensure all content reflects apremium, design-forward aesthetic
* Introduce new content formats, series, and storytelling approaches
Introduce new content formats, series, and storytelling approaches
* Build and maintain alibrary of templates and brand assets
Build and maintain alibrary of templates and brand assets
* Stay current on trends across:Social media platformsHospitality, design, and architecture industries
Stay current on trends across:
* Social media platforms
Social media platforms
* Hospitality, design, and architecture industries
Hospitality, design, and architecture industries

3. Performance & Content Strategy
* Track and analyze performance across all channels:Engagement rateFollower growthVideo viewsNewsletter open/click rates
Track and analyze performance across all channels:
* Engagement rate
Engagement rate
* Follower growth
Follower growth
* Video views
Video views
* Newsletter open/click rates
Newsletter open/click rates
* Use data to guide content decisions:Scale what worksEliminate what doesn’t
Use data to guide content decisions:
* Scale what works
Scale what works
* Eliminate what doesn’t
Eliminate what doesn’t
* Deliver amonthly performance reportwith insights and recommendations
Deliver amonthly performance reportwith insights and recommendations

4. Workflow & Execution Ownership
* Own the full content lifecycle:Ideation → creation → approval → publishing → analysis
Own the full content lifecycle:
* Ideation → creation → approval → publishing → analysis
Ideation → creation → approval → publishing → analysis
* Operate independently with minimal oversight
Operate independently with minimal oversight
* Coordinate with internal stakeholders to gather inputs and assets
Coordinate with internal stakeholders to gather inputs and assets
* Maintain organized systems for:Content archivesAsset librariesWorkflow tracking
Maintain organized systems for:
* Content archives
Content archives
* Asset librarie