Sr. Marketing Manager

Location:Remote (Open to LATAM Talent)Working Hours:US Business Hours (CST/EST Alignment)Reports to:Chief Marketing Officer

Overview

We are a fast-growing direct-to-consumer brand known for bold products, distinctive voice, and a marketing strategy built on both creativity and disciplined execution. Our mission is simple: create products that make people smile—and build a marketing engine that keeps them coming back.

We are seeking aDirector of Retention Marketingwho combines strong analytical thinking with creative lifecycle strategy. This role will own the retention and lifecycle marketing engine, focusing on increasingcustomer lifetime value, improving subscription performance, and building sophisticated CRM programsthat drive repeat purchases and long-term loyalty.

The ideal candidate understands that while a brand voice can be playful and unconventional,the retention strategy behind it must be structured, data-driven, and highly optimized.

Key Responsibilities

Retention Strategy & Lifecycle Marketing
* Design and execute lifecycle marketing frameworks focused oncustomer retention, repeat purchases, and subscription growth.
Design and execute lifecycle marketing frameworks focused oncustomer retention, repeat purchases, and subscription growth.
* Identify key retention levers across the customer journey includingoffer strategy, UX friction, product education, and merchandising alignment.
Identify key retention levers across the customer journey includingoffer strategy, UX friction, product education, and merchandising alignment.
* Develop retention initiatives based on customer cohorts, purchase behavior, and lifecycle stage.
Develop retention initiatives based on customer cohorts, purchase behavior, and lifecycle stage.
* Collaborate with Product, Creative, Merchandising, and Customer Experience teams to align retention priorities and growth opportunities.
Collaborate with Product, Creative, Merchandising, and Customer Experience teams to align retention priorities and growth opportunities.

CRM & Retention Channel Ownership
* Lead and optimize all retention marketing channels includingEmail, SMS, Loyalty Programs, and Direct Mail.
Lead and optimize all retention marketing channels includingEmail, SMS, Loyalty Programs, and Direct Mail.
* Build and maintainadvanced segmentation and automation frameworksto deliver highly relevant messaging at scale.
Build and maintainadvanced segmentation and automation frameworksto deliver highly relevant messaging at scale.
* Manage deliverability, campaign cadence, and creative best practices across CRM channels.
Manage deliverability, campaign cadence, and creative best practices across CRM channels.
* Oversee subscription lifecycle communications includingonboarding flows, renewal cycles, churn prevention, and payment recovery workflows.
Oversee subscription lifecycle communications includingonboarding flows, renewal cycles, churn prevention, and payment recovery workflows.

Performance Optimization & Analytics
* Develop deep insight intocustomer behavior, churn patterns, and retention drivers.
Develop deep insight intocustomer behavior, churn patterns, and retention drivers.
* Analyze lifecycle performance and implement long-term strategies to improveLTV, retention rate, and subscription health.
Analyze lifecycle performance and implement long-term strategies to improveLTV, retention rate, and subscription health.
* Partner with Product teams to refine subscription value propositions and improve customer engagement.
Partner with Product teams to refine subscription value propositions and improve customer engagement.
* Test new retention channels, offers, and lifecycle strategies to unlock incremental growth opportunities.
Test new retention channels, offers, and lifecycle strategies to unlock incremental growth opportunities.

Leadership & Team Management
* Manage and mentor leads withinCRM and Customer Service teams.
Manage and mentor leads withinCRM and Customer Service teams.
* Foster acustomer-first culturethat balances brand personality with excellent customer care.
Foster acustomer-first culturethat balances brand personality with excellent customer care.
* Ensure retention communications maintain professional standards and align with regulatory and compliance requirements.
Ensure retention communications maintain professional standards and align with regulatory and compliance requirements.

Ideal Candidate Profile
* 5–10 years of experiencein lifecycle marketing, CRM strategy, or retention marketing.
5–10 years of experiencein lifecycle marketing, CRM strategy, or retention marketing.
* Proven success managingsubscription-based business modelsand reducing churn.
Proven success managingsubscription-based business modelsand reducing churn.
* Strong analytical skills with the ability to independently investigate performance trends and customer behavior.
Strong analytical skills with the ability to independently investigate p