Product Manager Growth
12Go Asia
πΏπ¦ Hirezar Summary for South African Applicants
This fully remote full time position at 12Go Asia is open to applicants from South Africa. As a remote position, you can work from anywhere in South Africa β whether you're based in Johannesburg, Cape Town, Durban, or a smaller town.
Job Description
You'll be the product owner for our marketing technology stack - the infrastructure that connects our platform to the channels where travellers discover us. This is a technical PM role at the intersection of product, engineering, and marketing. You won't be running campaigns yourself; you'll be building and improving the products and systems that make campaigns possible, measurable, and scalable.
Your scope spans three areas: Paid Acquisition (PPC & Mobile), Technical SEO, and LLM Discovery - a new frontier where we're making our inventory accessible to AI agents and chatbots.
1. Paid Acquisition & Mobile
* Integrations with Google Ads and other ad platforms using APIs and Tag Manager
* Internal campaign management to scale across markets
* Mobile growth (App campaign, AppsFlyer, Firebase)
* Attribution systems (Web to App, affiliate tracking, UTMs)
2. Technical SEO
* Core SEO infrastructure: sitemaps, indexing, robots.txt, meta tags, redirects, URL structure
* Partner with SEO/content teams and manage content delivery at scale
* SEO tools such as Google Search Console and Semrush
3. LLM Discovery (AI)
* Build strategy for visibility in AI/LLM platforms
* Develop integrations to distribute inventory to AI ecosystems
Must-have
* 4+ years of experience in Product Management or MarTech
* Experience with growth and performance marketing.
* Google Ads + attribution knowledge
* Mobile measurement + ATT experience
* Understanding of technical SEO
* Comfortable owning backlogs, writing specs, and driving sprints
Nice-to-have
* Experience with marketing tools, consent/privacy, and affiliate systems
* Exposure to LLM/AI discovery
* Marketplace/e-commerce/OTA background
* Engaging work on a product that enables millions of travelers to book their trips daily;
* Full-time remote working: 5 days week, 8 hours per day;
* Development opportunities (budget for self-paced learning, global training workshops, online English language classes, e-learning platforms);
* Internal growth and mobility opportunities;
* Competitive annual leave, sick leave, and public holidays;
* Annual company offsite in Thailand;
* High-growth start up international environment.
Why This Role
* Broad ownership across PPC, SEO, and AI
* Work on cutting-edge LLM discovery
* Impact millions of travelers across markets
* Lean, high-ownership team
Tips for South African Applicants
Timezone Advantage
South Africa (SAST, UTC+2) overlaps well with European business hours and has a few hours of overlap with US East Coast. Mention your timezone flexibility in your application.
Salary in Context
Even without a listed salary, international remote roles typically pay 2-3x more than equivalent local positions in South Africa due to the exchange rate advantage.
Application Tips
Tailor your CV to international standards β use a clean format, highlight remote work experience, and include your English proficiency. Many SA applicants succeed by emphasising their strong work ethic and cultural adaptability.
Load Shedding Preparedness
If you're applying for a remote role, having a backup power solution (UPS, inverter, or generator) and mobile data as a backup internet connection shows employers you're prepared for South Africa's infrastructure challenges.
About 12Go Asia
12Go Asia is a company in the growth industry that hires remote workers from South Africa.