Marketing Automation

Position: Marketing Automation Lead

Location:Remote - Open to candidates in South Africa, Philippines and Latin America

Working hours:Aligned with EU business hours

As we look to increase our investments into growth, we are looking for a Marketing Automation Lead that can build thebackbone of data for our GTM organization. This person will ensure that our demand gen systems are working flawlessly to provide next-level customer experiences across every touchpoint. Not only will this person be in charge of ourmarketing automationandCRM systems, they will alsodesign data and automation flows across the organization. This role requiresexcellent communication skillsand will work closely with Product, Engineering, Sales and Leadership.

Core Technical Skills
* HubSpot expertise. Not only using it as a marketer, but owning data model and system design
* Basic SQL or data querying. Able to pull their own reports without waiting on a data team
* Webhook/API literacy. Doesn't need to code, but understands how systems talk to each other
* UTM/attribution modeling. Knows how to track where demand actually comes from
* Reporting expert. Able to visualize impact and help leadership make informed decisions
Systems & Analytical Thinking
* Ability to map and document complex workflows before building them
* Comfortable with data hygiene and lead routing logic
* Understands funnel stages deeply — MQL, SQL, pipeline, etc.
* Can debug a broken automation without panicking
Demand Gen Knowledge
* Paid media fundamentals (enough to brief an agency or manage a budget)
* Email nurture strategy — segmentation, sequencing, personalization logic
* Webinar/content syndication ops experience is a bonus
Nice to Have
* Experience marketing developer tools or PLG products
* Familiarity with product usage data (e.g. Amplitude, Database) feeding into marketing automation
* Some exposure to community-led or open source GTM motions
To move forward successfully share the following toSammy@somwhere.com:Ashort cover letterexplaining why you would be a strong fit for the role. Use this as an opportunity to pitch yourself directly to the client by highlighting your relevant experience, achievements, and motivation for applying. Additionally include thereasons for leaving your last 3 rolesand share your long-term career plans. We value long-term commitment and want to ensure a stable, mutually beneficial working relationship going forward.What is yourcurrent and expected monthly salaryin USD?What is yournotice period?Anupdated CV.Ensure it highlights your key skills and experience you have relevant to the role.A video introduction link where you introduce yourself and summarize your experience and key achievements. You don’t need to mention the specific role you are applying for—keep it general by highlighting your background, expertise, and what you can bring to your next role. UseGoogle Driveand ensure that the link isunrestricted, viewable by anyone with the link and does not expire.Ensure your full name or contact details are not visible on this public link.Tips for a professional, well-presented video:Record in a quiet, well-lit spaceDress professionally, as you would for an interview.Do not read from a scriptEnsure your device is fixed and stableHere are some examples should you need it: https://www.youtube.com/@somewheredotcom/shorts
* Ashort cover letterexplaining why you would be a strong fit for the role. Use this as an opportunity to pitch yourself directly to the client by highlighting your relevant experience, achievements, and motivation for applying. Additionally include thereasons for leaving your last 3 rolesand share your long-term career plans. We value long-term commitment and want to ensure a stable, mutually beneficial working relationship going forward.
* What is yourcurrent and expected monthly salaryin USD?
* What is yournotice period?
* Anupdated CV.Ensure it highlights your key skills and experience you have relevant to the role.
* A video introduction link where you introduce yourself and summarize your experience and key achievements. You don’t need to mention the specific role you are applying for—keep it general by highlighting your background, expertise, and what you can bring to your next role. UseGoogle Driveand ensure that the link isunrestricted, viewable by anyone with the link and does not expire.Ensure your full name or contact details are not visible on this public link.
* Record in a quiet, well-lit space
* Dress professionally, as you would for an interview.
* Do not read from a script
* Ensure your device is fixed and stable
* Here are some examples should you need it: https://www.youtube.com/@somewheredotcom/shorts