Head of Marketing
Somewhere
🇿🇦 Hirezar Summary for South African Applicants
This fully remote full time position at Somewhere is open to applicants from South Africa. This role is suited for senior-level professionals. As a remote position, you can work from anywhere in South Africa — whether you're based in Johannesburg, Cape Town, Durban, or a smaller town.
Job Description
Head of Marketing
Role Overview
The Head of Marketing will own the strategy and execution of marketing efforts, aligning brand positioning, demand generation, lead generation, and revenue growth.
This is a hands-on leadership role. You will connect marketing investment directly to pipeline and revenue performance while building a scalable growth engine. You will work closely with the Founder, oversee fractional specialist partners (performance marketing, content marketing, and ecommerce), and drive measurable results across the full customer journey.
What You’ll Own
Strategy & Positioning
* Clarify and refine vertical positioning
Clarify and refine vertical positioning
* Define and evolve ideal customer profiles (ICPs)
Define and evolve ideal customer profiles (ICPs)
* Translate revenue targets into an annual marketing plan
Translate revenue targets into an annual marketing plan
Brand & Category Authority
* Grow branded search and category visibility amongst ICP
Grow branded search and category visibility amongst ICP
* Develop educational content aligned to priority segments
Develop educational content aligned to priority segments
* Elevate case studies and customer proof
Elevate case studies and customer proof
Demand Generation, Lead Generation & Funnel Performance
* Build and manage the MQL → SQL → Revenue funnel
Build and manage the MQL → SQL → Revenue funnel
* Improve lead quality, conversion rates, and sales cycle efficiency
Improve lead quality, conversion rates, and sales cycle efficiency
* Oversee paid search and digital performance channels
Oversee paid search and digital performance channels
Measurement & Accountability
* Own all key business and marketing metrics, including CPL, CPA, close rate, and revenue contribution
Own all key business and marketing metrics, including CPL, CPA, close rate, and revenue contribution
* Own the marketing dashboard and reporting cadence, bringing visibility and confidence to marketing performance
Own the marketing dashboard and reporting cadence, bringing visibility and confidence to marketing performance
* Optimize marketing investment based on performance data
Optimize marketing investment based on performance data
Team Leadership & Sales Collaboration
* Direct and integrate fractional marketing specialists
Direct and integrate fractional marketing specialists
* Align marketing closely with sales and operations
Align marketing closely with sales and operations
* Build scalable systems and processes
Build scalable systems and processes
What Success Looks Like
In the first 12 months, you will:
* Increase qualified pipeline in our priority vertical
Increase qualified pipeline in our priority vertical
* Improve conversion rates across the funnel
Improve conversion rates across the funnel
* Strengthen brand recognition and category authority
Strengthen brand recognition and category authority
* Build a disciplined marketing measurement framework
Build a disciplined marketing measurement framework
* Contribute meaningfully to revenue growth targets
Contribute meaningfully to revenue growth targets
Ideal Background
* 6–10+ years in growth marketing, demand generation, or B2B marketing leadership
6–10+ years in growth marketing, demand generation, or B2B marketing leadership
* Experience in high-consideration purchase environments
Experience in high-consideration purchase environments
* Strong understanding of performance marketing and funnel optimization
Strong understanding of performance marketing and funnel optimization
* Proven ability to connect marketing metrics to revenue outcomes
Proven ability to connect marketing metrics to revenue outcomes
* Comfortable working in a founder-led, entrepreneurial environment
Comfortable working in a founder-led, entrepreneurial environment
* Experience in wellness, fitness, home improvement, or environment sectors
Experience in wellness, fitness, home improvement, or environment sectors
Tips for South African Applicants
Timezone Advantage
South Africa (SAST, UTC+2) overlaps well with European business hours and has a few hours of overlap with US East Coast. Mention your timezone flexibility in your application.
Salary in Context
Even without a listed salary, international remote roles typically pay 2-3x more than equivalent local positions in South Africa due to the exchange rate advantage.
Application Tips
Tailor your CV to international standards — use a clean format, highlight remote work experience, and include your English proficiency. Many SA applicants succeed by emphasising their strong work ethic and cultural adaptability.
Load Shedding Preparedness
If you're applying for a remote role, having a backup power solution (UPS, inverter, or generator) and mobile data as a backup internet connection shows employers you're prepared for South Africa's infrastructure challenges.
About Somewhere
Somewhere is a company in the Recruitment & Staffing industry that hires remote workers from South Africa. They currently have 588 open positions on Hirezar. View all Somewhere jobs →