Growth Marketer & Content

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Role:  Growth Marketer and Content Lead

Priority Location: South Africa

Working Hours: 40 hours per week (Mon - Fri) US Pacific Time

Salary Range: USD 2600 - 2900 base per month(The final offer is at the client’s discretion and depends on the candidate’s interview result, skills, and experience.)

Type of contract:Independent Contractor

Type of job:Remote

About the Company:

The company is a leading countertop fabrication and installation company with multiple locations across British Columbia and Alberta. We serve both residential and commercial customers through retail showrooms and a wholesale channel supplying builders, contractors, and designers. We are growing and looking for a talented marketer to help drive that growth across digital and traditional channels.

About the Role:

We’re looking for a Growth Marketer to own and execute our marketing strategy across digital and print channels. You’ll manage our social media presence, run paid advertising campaigns, support email marketing, maintain our website, and coordinate the production of print marketing materials. This is a hands-on role where you’ll work closely with our sales and branch teams to drive leads, strengthen our brand, and support revenue growth across all locations.

What You’ll Do:

Digital Marketing
* Manage and execute the company’s social media strategy across LinkedIn, Facebook, and Instagram — including creating content, scheduling posts, and engaging with followers
* Plan, launch, and optimize paid advertising campaigns on Meta (Facebook/Instagram) and Google Ads — including audience targeting, ad creative testing, and a focus on ROI
* Track lead-to-sale conversion metrics to connect marketing activity to revenue outcomes and continuously refine targeting and messaging
* Manage the company’s email campaigns and automations, including building automated sequences and lead nurture funnels
* Assist with website content updates and ensure the site reflects current promotions, products, and branch information
* Implement and maintain SEO best practices to improve organic search visibility
* Analyze marketing performance data using tools like Google Analytics, and makerecommendations to improve results
* Maintain a marketing calendar to coordinate campaigns, content, and promotions across all channels
Print & Marketing Collateral

Note: This is not a graphic design role. You’ll coordinate with designers and vendors to produce materials and make minor updates to existing templates and collateral using tools like Canva.
* Coordinate the production of print marketing materials, including brochures, flyers, signage, and in-store displays — working with designers and print vendors
* Make minor updates to existing marketing templates and collateral as needed (e.g., pricing changes, new product additions, branch-specific details)
* Work with internal teams to ensure each location has up-to-date marketing materials
* Maintain a central library of marketing assets for use across all branches
* Ensure brand consistency across all digital and print materials
Sales & Branch Support
* Work with branch teams to identify local marketing opportunities and support location-specific campaigns
* Support sales teams with marketing materials, promotions, and product launch collateral
* Collaborate with the team to source and generate content for social media and digital marketing
* Coordinate with advertising platforms, agencies, and other external partners as needed
Required Key Qualifications & Skills:
* 3+ years of experience in a digital marketing or growth marketing role
* Strong skills in social media management — creating content, scheduling posts, and engaging with audiences
* Proficiency in managing paid advertising campaigns on Facebook/Meta and Google Ads, with the ability to optimize for ROI
* Experience with email marketing platforms, including building automated campaigns and funnels
* Data analysis skills to track, report on, and improve marketing performance
* Excellent written English communication skills for creating social media copy, ad copy, and marketing content
* Familiarity with tools and platforms used in digital marketing (e.g., social media scheduling, ad platforms, Google Analytics)
* Strong organizational and project management skills to manage multiple initiatives across digital and print channels
* Comfort using AI tools (e.g., ChatGPT, Claude, Midjourney, Canva AI) to accelerate content creation, copywriting, and marketing workflows
* Ability to work independently with minimal oversight across time zones
Preferred Qualifications & Skills:
* Understanding of SEO best practices, even if not directly executing technical SEO work
* Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) for creating or editing marketing materials
* Experience coordinating print production with external vendors and printers
* Familiarity with HubSpot or