Founding GTM Content & Positioning

Founding GTM Content & Positioning Lead

Location:RemoteEmployment Type:Full-TimeCompensation:Competitive salary + early-stage equity packageReports to:Co-Founder / CRO

About the Company

We are an early-stage B2B SaaS company building a new category in the revenue operations intelligence space.

Revenue and go-to-market teams spend an enormous amount of time on work that is effectively invisible — chasing answers across Slack, manually stitching together information from multiple systems, preparing for meetings, navigating internal approvals, and piecing together insights from scattered tools.

Our platform analyzes how revenue teams actually work across their tech stack — CRM, email, calendar, messaging tools, ticketing platforms, and more — revealing patterns that drive performance and operational efficiency.

Customers are already seeing measurable improvements in capacity and operational efficiency, and leadership teams are using these insights to inform executive-level decision making.

We are still early in our journey, which means the opportunity to shape the category narrative and growth story is wide open.

The Role

This role exists because we have strong traction, compelling proof points, and a powerful story — but we need someone who can turn that into the messaging, content, and sales assets that accelerate growth.

You will own the strategy and execution of how we communicate our product, our value, and the category we are helping define.

This isnot a narrow content role. We are looking for someone with strong business judgment and exceptional communication skills who can translate real customer conversations into clear, persuasive assets that move deals forward.

You will work directly with the founders and GTM leadership team and collaborate with external design and production resources. Your responsibility is to own the thinking, positioning, and output that drives demand and supports revenue growth.

What You'll Own

Positioning & Messaging

Develop and continuously refine the company’s core messaging framework — how we talk about the problem we solve, the product we’ve built, and why it matters now.

This is an ongoing process informed by customer conversations, market feedback, and evolving product capabilities.

Sales Enablement Assets

Create the materials that help move deals forward, including:
* Sales decks
Sales decks
* Case studies
Case studies
* One-pagers
One-pagers
* ROI frameworks
ROI frameworks
* Product documentation
Product documentation

You will participate in customer and prospect conversations to understand what resonates and what objections arise — then translate those insights into high-impact assets.

Website Messaging

Own the messaging and copy across the company website.

You will work with design partners on implementation, but the strategic narrative and written content will be your responsibility.

Content & Thought Leadership

Build a content presence that resonates with senior GTM leaders and revenue operations professionals.

Examples may include:
* Blog posts
Blog posts
* LinkedIn thought leadership
LinkedIn thought leadership
* Short-form insights
Short-form insights
* Strategic narrative pieces
Strategic narrative pieces

The goal is to build credibility and attention among our target audience — not simply publish product announcements.

Customer Storytelling

Capture and amplify customer success stories in ways that resonate with prospective buyers.

This includes developing:
* Case studies
Case studies
* Data-backed proof points
Data-backed proof points
* Customer quotes and narratives
Customer quotes and narratives
* Referenceable customer materials used throughout the sales process.
Referenceable customer materials used throughout the sales process.

What Success Looks Like (First 90 Days)

Within your first three months, success would include:
* A refined messaging framework used consistently across the company
A refined messaging framework used consistently across the company
* At least three polished customer case studies ready for use in sales conversations
At least three polished customer case studies ready for use in sales conversations
* Updated website copy that reflects the company’s positioning and product direction
Updated website copy that reflects the company’s positioning and product direction
* A defined content cadence and strategic publishing plan
A defined content cadence and strategic publishing plan
* Product marketing documentation supporting the platform’s key use cases
Product marketing documentation supporting the platform’s key use cases
* A clear understanding of what messaging resonates with buyers and a plan to double down on it
A clear understanding of what messaging resonates with buyers and a plan to double down on it
* A marketing nurture strategy to maintain engagement with high-value prospects
A marketing nurture strategy to maintain engagement with high-value prospects

Who We're Looking For

More than a