Email Marketing Manager

LOOKING FOR STELLAR TOP CANDIDATES

Position:Email Marketing ManagerWorking Hours:Full-Time│ Monday to Friday | 9:00 am to 5:00 pm ESTSearch Location:GlobalSalary:$1500-2500:The Final Salary Offer depends on the client’s decision, interview results,and experience

About the Role:

The Email Marketing Manager will be responsible for managing and optimizing Locomotive’s email marketing programs across all brands and cities.

This role will focus on:
* Driving ticket sales
* Improving lifecycle automation
* Increasing repeat attendance
* Scaling segmentation across hundreds of markets
* The ideal candidate combines creative marketing thinking with strong technical CRM skills.
Role Responsibilities:

Email Campaign Strategy
* Plan and execute email campaigns to promote live events across multiple cities
* Build promotional sequences for show launches, presales, and last-minute ticket pushes
* Optimize subject lines, creative, and CTAs for ticket conversion
Lifecycle Marketing

• Build and manage automated flows including:
* Welcome sequences
* First-purchase nurture
* Post-event engagement
* Repeat buyer campaigns
* Lapsed customer reactivation
Segmentation & Personalization
* Create targeted campaigns by city, event type, purchase behavior, and engagement history
* Build dynamic audience segments to improve open and conversion rates
Performance Optimization

Monitor and improve key metrics:
* Open rate
* Click-through rate
* Ticket conversion rate
* Revenue per send
* Run A/B tests on subject lines, offers, timing, and design
CRM & Data Integration
* Manage email platform integrations with ticketing platforms (Easol, Ticketmaster, etc.)
* Maintain list hygiene and deliverability
* Ensure GDPR / CAN-SPAM compliance
Cross-Team Collaboration
* • Work closely with Paid Media, Creative, and Event Operations teams• Align email campaigns with marketing launches and ticket release schedules
Requirements:
* 4+ years of experience in email marketing or lifecycle marketing
* Experience with high-volume consumer brands or ticketed events preferred
* Technical Skills →Experience with one or more platforms:Klaviyo, HubSpot, Mailchimp, Iterable,Customer.io, Salesforce Marketing Cloud
* Klaviyo, HubSpot, Mailchimp, Iterable,Customer.io, Salesforce Marketing Cloud
* Strong understanding of:Segmentation, deliverability, automation flows, A/B testing, and CRM integrations
* Segmentation, deliverability, automation flows, A/B testing, and CRM integrations
* Marketing MindsetThe candidate should understand:Urgency-based marketingEvent ticket sales funnelsRepeat customer monetizationConversion optimization
* The candidate should understand:Urgency-based marketingEvent ticket sales funnelsRepeat customer monetizationConversion optimization
* Urgency-based marketing
* Event ticket sales funnels
* Repeat customer monetization
* Conversion optimization
Experience with E-commerce or ticketing businesses is highly valuable.

Key Metrics for Success:

First 6 months:
* Increase email-driven ticket sales
* Improve open rates and CTR across the campaign.
* Build a scalable lifecycle automation framework
* Implement improved segmentation across markets.
NOTE:We prioritize the processing of one application at a time. If you have applied for multiple job openings within our organization, we kindly request that you direct any update inquiries to the team responsible for handling your initial application.