Content Marketer / Strategist
Somewhere
🇿🇦 Hirezar Summary for South African Applicants
This fully remote full time position at Somewhere is open to applicants from South Africa. The estimated monthly salary is R37,000 – R74,000 ZAR. This role is suited for senior-level professionals. As a remote position, you can work from anywhere in South Africa — whether you're based in Johannesburg, Cape Town, Durban, or a smaller town.
Job Description
Content Marketer / Strategist(Story-Driven Case Studies & Product Design Content)
Location:Remote
Time Zone Preference:Significant overlap with European working hours
Employment Type:Full-Time
Start Timeline:ASAP
About the Opportunity
Most design studios show the work.
We’re looking for someone who cantell the story behind it.
Not just what was created—butwhy it exists.
The trade-offs. The tiny motion decisions. The system logic. The before-and-after. The real outcomes.
If you naturallyzoom in on details and zoom out to see the larger narrative, this role is built for you.
You’ll work with a globally distributed design studio that partners withtech-focused companies to build product design, brand identity, websites, and scalable design systems used by millions of users worldwide.
The team operates remotely, moves quickly, and places a high value oncraft, thoughtful execution, and clear thinking.
This role isnot traditional marketing operations or social media management. It sits at the intersection ofproduct design storytelling, strategic content marketing, and brand narrative development.
You'll collaborate closely with designers and leadership toturn real project work into compelling stories that attract the right audience.
The Role
This is asolo Content Marketer roleresponsible for owning the studio’s marketing presence end-to-end.
You will combinestrategy, storytelling, and executionto help articulate the value behind the studio’s work.
Your job is to transform complex design processes, product decisions, and client outcomes intoclear, thoughtful case studies and content that demonstrate impact.
You will also collaborate with the studio’sin-house design and motion design teams, giving you access to high-quality visuals and creative assets to support your storytelling.
This is alow-meeting, high-autonomy environmentwhere the focus is on thoughtful output rather than constant communication.
Key Responsibilities
Content Strategy & Marketing Ownership
* Own and execute the studio’scontent and marketing strategy
Own and execute the studio’scontent and marketing strategy
* Identify opportunities to showcase projects, product design decisions, and client impact
Identify opportunities to showcase projects, product design decisions, and client impact
* Plan and maintain acontent roadmap aligned with studio growth goals
Plan and maintain acontent roadmap aligned with studio growth goals
Case Study & Narrative Development
* Interview designers and team members to uncover insights behind design decisions
Interview designers and team members to uncover insights behind design decisions
* Transform design processes intoclear, compelling case studies
Transform design processes intoclear, compelling case studies
* Highlight:Product decisionsSystem thinkingDesign trade-offsmeasurable outcomes
Highlight:
* Product decisions
Product decisions
* System thinking
System thinking
* Design trade-offs
Design trade-offs
* measurable outcomes
measurable outcomes
Writing & Editorial
* Write and edit high-qualitylong-form and short-form content
Write and edit high-qualitylong-form and short-form content
* Ensure clarity, accuracy, and strong narrative flow
Ensure clarity, accuracy, and strong narrative flow
* Maintain a consistent editorial voice aligned with the studio’s brand
Maintain a consistent editorial voice aligned with the studio’s brand
Audience & Market Research
* Research target audiences within tech, startups, and product companies
Research target audiences within tech, startups, and product companies
* Identify content topics that resonate with founders, product teams, and design leaders
Identify content topics that resonate with founders, product teams, and design leaders
* Ensure content positions the studio as athoughtful design partner
Ensure content positions the studio as athoughtful design partner
Performance & Optimization
* Track content performance using analytics tools
Track content performance using analytics tools
* Optimize content strategy based on engagement and reach
Optimize content strategy based on engagement and reach
* Support distribution across appropriate channels (website, social, etc.)
Support distribution across appropriate channels (website, social, etc.)
Cross-Team Collaboration
* Work closely with designers, leadership, and creative teams
Work closely with designers, leadership, and creative teams
* Translate design work into narratives accessible to non-design audiences
Translate design work into narratives accessible to non-design audiences
* Coordinate with internal teams to gather insights and project outcomes
Coordinate with internal teams to gather insights and project outcomes
Ideal Candidate Profile
You are astrong writer who understands design, product thinking, or technology, and can translate complex creative work into compelling narratives.
You enjoy asking thoughtful questions, digging into details, and crafting stories that demonstrate
Tips for South African Applicants
Timezone Advantage
South Africa (SAST, UTC+2) overlaps well with European business hours and has a few hours of overlap with US East Coast. Mention your timezone flexibility in your application.
Salary in Context
At R37,000/month, this role is competitive with the average South African remote salary. The USD equivalent ($2,000/mo) benefits from the favourable exchange rate.
Application Tips
Tailor your CV to international standards — use a clean format, highlight remote work experience, and include your English proficiency. Many SA applicants succeed by emphasising their strong work ethic and cultural adaptability.
Load Shedding Preparedness
If you're applying for a remote role, having a backup power solution (UPS, inverter, or generator) and mobile data as a backup internet connection shows employers you're prepared for South Africa's infrastructure challenges.
About Somewhere
Somewhere is a company in the Recruitment & Staffing industry that hires remote workers from South Africa. They currently have 588 open positions on Hirezar. View all Somewhere jobs →