Web Designer (E-commerce & Marketing)

Location:RemoteEmployment Type:Full-Time (35–40 hours/week)Team:DesignReports To:Design Lead / FounderTime Zone & Collaboration:Minimum 4 hours/day overlap with MST (Mountain Time) for the first 60–90 days; M/W/F design standups at 12:00 PM MST (flexible to 10–11 AM). Long-term, shifts to a deliverables-based model.

About the Company

A 9-year-old, fast-growing creative web agency (currently rebranding) specializing inhigh-performing, user-centered websitesacross funded B2B/B2C startups and Shopify e-commerce brands. The founder-led, lean team partners with clients to shipconversion-oriented site builds, rebrands, and landing pages—plus internal marketing assets that drive pipeline.

Why We’re Hiring

Recent growth has created a bottleneck at the founder level, causing quality to slip and timelines to stretch. We’re hiring adesign-first Web Designer—someone who lives and breathes great visual design, brand consistency, and storytelling through digital experiences.

This role requires both strategic and hands-on design thinking: creating clear, effective wireframesandproducing polished, on-brand final visuals. Unlike hybrid designer/developers, this person’s superpower should be design execution and visual quality.

About the Role

You’ll lead end-to-end design for:
* Funded Startups ($1M–$50M ARR):CRO, landing pages, site refreshes
Funded Startups ($1M–$50M ARR):CRO, landing pages, site refreshes
* Shopify E-commerce ($30K–$500K/mo revenue):full site rebrands, ongoing landing pages
Shopify E-commerce ($30K–$500K/mo revenue):full site rebrands, ongoing landing pages
* Internal Agency Marketing:social graphics, before/after visuals, redesign concepts for pitches
Internal Agency Marketing:social graphics, before/after visuals, redesign concepts for pitches

You’ll systematize the first 80% of projects (repeatable, conversion-focused patterns) and reserve the final 20% for creative exploration that makes the work memorable and on-brand.

Key Responsibilities

Discovery & Strategy
* Audit existing sites to identify UX, IA, and CRO opportunities
Audit existing sites to identify UX, IA, and CRO opportunities
* Translate business goals into clear design strategies, layouts, and wireframes
Translate business goals into clear design strategies, layouts, and wireframes
* Contribute to standardized design systems and reusable component libraries
Contribute to standardized design systems and reusable component libraries

Design Execution
* Producehigh-fidelity mockups and prototypes in Figma(desktop & mobile)
Producehigh-fidelity mockups and prototypes in Figma(desktop & mobile)
* Createon-brand visuals, illustrations, iconography, and marketing graphicsfor social, ads, and landing pages
Createon-brand visuals, illustrations, iconography, and marketing graphicsfor social, ads, and landing pages
* Ensure accessibility, responsiveness, and performance-minded design decisions
Ensure accessibility, responsiveness, and performance-minded design decisions
* Maintain brand consistency across client and internal deliverables
Maintain brand consistency across client and internal deliverables

Iteration & Collaboration
* Incorporate feedback from clients and stakeholders quickly and thoughtfully
Incorporate feedback from clients and stakeholders quickly and thoughtfully
* Hand off clean, organized Figma files; partner with developers to ensure design fidelity
Hand off clean, organized Figma files; partner with developers to ensure design fidelity
* Participate in design reviews and collaborate with peers for refinement
Participate in design reviews and collaborate with peers for refinement

Conversion & Quality
* Apply CRO heuristics and best practices (above-the-fold clarity, CTA hierarchy, trust signals)
Apply CRO heuristics and best practices (above-the-fold clarity, CTA hierarchy, trust signals)
* Propose rapid test ideas for landing pages and templates
Propose rapid test ideas for landing pages and templates
* Document learnings and improve processes with each project
Document learnings and improve processes with each project

Internal Marketing Support
* Design case study visuals, pitch decks, and motion-based graphics (GIFs, reels, animations) to support agency marketing
Design case study visuals, pitch decks, and motion-based graphics (GIFs, reels, animations) to support agency marketing

Must-Have Qualifications
* Design-first focus:Expert in visual, UI, and brand design. (Not a dev hybrid.)
Design-first focus:Expert in visual, UI, and brand design. (Not a dev hybrid.)
* Portfolio:Strong, consistent body of work showcasingmultiple web, e-commerce, or marketing projects—preferably in Figma. Should include brand systems, landing pages, and visual storytelling.
Portfolio:Strong, consistent body of work showcasingmultiple web, e-commerce, or marketing projects—preferably in Figma. Should include brand systems, landing pages, and visual storytelling.
* Tools:Figma (auto-layout