Responsibilities

● Create engaging, on-brand UGC-style content for TikTok and Instagram Reels

● Appear on camera and speak directly to the audience in an authentic and relatable tone

● Develop content ideas that align with marketing campaigns, product launches, and trends

● Collaborate with the creative and marketing team on scripting, storytelling, and hooks

● Monitor platform trends, memes, and viral formats to keep content fresh

● Edit videos using mobile or desktop tools to ensure quality and polish

● Analyze performance data and iterate on content to improve reach and engagement

● Film content for paid ad campaigns

● Maintain a consistent posting schedule and backlog of planned content

Requirements

● Proven experience creating TikToks/Reels with strong engagement (personal or brand)

● Comfortable speaking directly to camera and embodying a brand voice

● Strong understanding of TikTok, Instagram Reels, and short-form video culture

● Skilled in video editing (CapCut, Adobe Suite, or similar)

● Ability to self-direct and film independently with minimal oversight

● Strong grasp of storytelling, hooks, and pacing in short-form video

● Bonus: Experience with lighting/audio setup or willingness to learn