AI Content Marketing & Digital Marketing SpecialistLocation:South AfricaSalary Range:1000 - 3000 USDRole Description:The AI Content Marketing & Digital Marketing Specialist is responsible for planning, creating, and optimizing content across digital platforms using both traditional strategies and AI-powered tools. This role combines creative storytelling with data-driven digital marketing to drive brand awareness, engagement, lead generation, and conversions. The ideal candidate is a tech-savvy marketer who understands how to use AI tools to streamline content creation, SEO, campaign execution, and performance tracking.Key Responsibilities:
* Develop and implement content marketing strategies using a mix of human and AI-assisted tools.
* Plan, create, and publish engaging content across platforms (blogs, social media, email, landing pages, video scripts, etc.).
* Use AI content generation tools (e.g., ChatGPT, Jasper, Copy.ai, Writesonic) to accelerate content ideation and production.
* Optimize content for SEO using AI tools like Surfer SEO, SEMrush, or Clearscope.
* Manage digital campaigns across email, social media, search, and display channels.
* Analyze campaign data and adjust strategies to improve performance (traffic, engagement, conversion).
* Coordinate with designers, video editors, and developers to execute campaigns.
* Monitor trends in AI and marketing to implement new strategies and tools.
* Maintain content calendars, campaign timelines, and reporting dashboards.
* Ensure brand consistency, voice, and compliance across all digital assets.
Qualifications:
* Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience).
* 2–4 years of experience in content marketing, digital marketing, or a similar role.
* Strong copywriting and content creation skills across different formats and channels.
* Proficiency in using AI tools for content creation and optimization (e.g., ChatGPT, Jasper, Grammarly, Canva Magic Write).
* Solid understanding of SEO, social media algorithms, email marketing, and content performance metrics.
* Experience with marketing platforms like HubSpot, Mailchimp, Meta Ads, Google Ads, and Google Analytics.
* Ability to manage multiple projects and meet deadlines in a fast-paced environment.
* Strong analytical, creative, and communication skills.
Preferred Skills:
* Experience with WordPress, Webflow, or CMS platforms.
* Familiarity with AI image generation tools (e.g., Midjourney, DALL·E) for visual content support.
* Knowledge of A/B testing, CRO, and marketing automation.
* Basic understanding of HTML/CSS or landing page builders.
* Experience working in B2B SaaS, e-commerce, or tech-driven industries is a plus.
Details:
* Independent contractor agreement paid 2x monthly.
* Client has a desire for long term commitment.