Location:Remote (PH)Contract:Independent ContractorSchedule:Full-Time, Monday-Friday, EST

About Us

We are a pioneering real estate investment and development firm dedicated to crafting enduring experiences through precision and purpose. Operating under a fully integrated developer/operator model, we combine capital, exceptional locations, and industry-leading expertise to design, build, and operate hydrothermal-based spas and wellness facilities—alongside residential, commercial, and high-performing short-term rental properties. Our holistic approach ensures each project becomes a thriving, sustainable destination, purposefully designed to inspire relaxation, rejuvenation, and total well-being.

About the Role

We’re hiring a full-time Social Media Specialist/Brand Ambassador to take full ownership of building the personal brand of an experienced entrepreneur and founder. This founder is spearheading a significant new venture: a Nordic spa retreat located north of Atlanta, Georgia, which will include indoor and outdoor elements like cold plunges and yoga, with construction slated to begin in 2026.

Your primary focus, from now until Q1 2026, will be on amplifying the founder's name and building credibility through strategic outreach. This means securing features in magazines, arranging interviews, and coordinating podcast appearances, all aimed at positioning them as a thought leader and attracting capital/investments for the upcoming project. Once the facility is up and running in 2026, your focus will naturally evolve towards more direct social media management and business-oriented marketing for the spa itself, driving excitement and visibility for its launch in 2028.

This is not an assistant role or support position. We’re looking for a dedicated specialist who can fully own this initiative: plan, create, execute, analyze, and grow.

What You’ll Do
* Phase 1 (Until Q1 2026 - Credibility & Outreach Focus):Lead strategic outreach efforts and partnerships to secure interviews, feature articles in magazines, and appearances on podcasts, acting as a key ambassador for the personal brand.Develop and own the content strategy, calendar, and distribution plan for the founder’s personal brand, with content tailored to build credibility and attract investment.Create compelling written, visual, and video content specifically for LinkedIn, Instagram, and X (Twitter) to amplify the founder’s voice.Capture the founder’s unique tone and perspective to authentically communicate their story.Grow the founder’s audience with smart, consistent content and real engagement.Track social media performance and iterate to improve reach, clarity, and resonance.
Phase 1 (Until Q1 2026 - Credibility & Outreach Focus):
* Lead strategic outreach efforts and partnerships to secure interviews, feature articles in magazines, and appearances on podcasts, acting as a key ambassador for the personal brand.
Lead strategic outreach efforts and partnerships to secure interviews, feature articles in magazines, and appearances on podcasts, acting as a key ambassador for the personal brand.
* Develop and own the content strategy, calendar, and distribution plan for the founder’s personal brand, with content tailored to build credibility and attract investment.
Develop and own the content strategy, calendar, and distribution plan for the founder’s personal brand, with content tailored to build credibility and attract investment.
* Create compelling written, visual, and video content specifically for LinkedIn, Instagram, and X (Twitter) to amplify the founder’s voice.
Create compelling written, visual, and video content specifically for LinkedIn, Instagram, and X (Twitter) to amplify the founder’s voice.
* Capture the founder’s unique tone and perspective to authentically communicate their story.
Capture the founder’s unique tone and perspective to authentically communicate their story.
* Grow the founder’s audience with smart, consistent content and real engagement.
Grow the founder’s audience with smart, consistent content and real engagement.
* Track social media performance and iterate to improve reach, clarity, and resonance.
Track social media performance and iterate to improve reach, clarity, and resonance.
* Phase 2 (Post-Q1 2026 - Business & Social Media Focus):Shift emphasis to managing the spa's social media presence, developing and posting engaging, branded content (posts, stories, reels, etc.) that captures attention for the business.Strategically introduce content related to the Nordic spa retreat into the brand mix, building excitement for its grand opening.Continuously grow the audience and engagement for both the founder and the new business.Operate as the founder’s go-to digital partner: proactive, independent, and fully in charge of execution.
Phase 2 (Post-Q1 2026 - Business & Social Media Focus):
* Shift emphasis to managing the spa's social media presence, developing and posting engaging, branded content (posts, stories,