Social Media Manager (DTC & Retail Growth)

Location:Remote, OffshoreEmployment Type:Full Time

About the Company

We are a bold, energetic, and rapidly growing consumer beauty brand rooted in women’s wellness and feminine care. Our mission is to empower women through high-performing products. With accelerating momentum—now in600+ retail locationsand thriving on platforms likeAmazonandFaire—we are expanding quickly and seeking a highly motivated, detail-obsessed team member to support our continued growth.

Role Overview

We are seeking aSocial Media Managerwho will serve as the voice and driving force behind our brand across all digital channels. This role blends creativity, storytelling, and content execution with the operational rigor required to support a fast-paced, multi-channel retail organization.

This is the ideal role for someone who thrives in a dynamic environment, brings order to chaos, and is energized by contributing to products that empower women.

Key Responsibilities

Content Strategy & Execution
* Brand Voice Execution:Develop and execute an engaging daily content calendar across platforms such as Instagram, TikTok, and Facebook, ensuring all content reflects our bold, energetic, wellness-centered identity.
Brand Voice Execution:Develop and execute an engaging daily content calendar across platforms such as Instagram, TikTok, and Facebook, ensuring all content reflects our bold, energetic, wellness-centered identity.
* Content Creation:Manage the creation, curation, and optimization of short-form video, static posts, and graphics tailored to a women’s wellness audience.
Content Creation:Manage the creation, curation, and optimization of short-form video, static posts, and graphics tailored to a women’s wellness audience.
* Performance Focus:Ensure the content strategy supports DTC sales goals and enhances visibility with retail partners by driving measurable traffic and engagement.
Performance Focus:Ensure the content strategy supports DTC sales goals and enhances visibility with retail partners by driving measurable traffic and engagement.

Community Management & Engagement
* Brand Advocacy:Act as the primary community manager—engaging with followers, responding to comments and DMs, and fostering a positive, empowering digital environment.
Brand Advocacy:Act as the primary community manager—engaging with followers, responding to comments and DMs, and fostering a positive, empowering digital environment.
* Trend Adaptation:Stay ahead of social media trends, cultural shifts, and algorithm changes, translating insights into actionable content strategies.
Trend Adaptation:Stay ahead of social media trends, cultural shifts, and algorithm changes, translating insights into actionable content strategies.
* Customer Feedback Loop:Gather audience questions, feedback, and insights and relay them internally to inform marketing and product decisions.
Customer Feedback Loop:Gather audience questions, feedback, and insights and relay them internally to inform marketing and product decisions.

Operations & Detail Management
* Multi-Channel Alignment:Ensure social strategy aligns with promotions and operations across our 600+ retail partners, Amazon, and Faire.
Multi-Channel Alignment:Ensure social strategy aligns with promotions and operations across our 600+ retail partners, Amazon, and Faire.
* Scheduling & Organization:Maintain a meticulous content calendar and use scheduling tools to ensure consistent daily publishing.
Scheduling & Organization:Maintain a meticulous content calendar and use scheduling tools to ensure consistent daily publishing.
* Reporting:Track and report on key performance metrics (engagement, impressions, conversions), offering insights to optimize strategy.
Reporting:Track and report on key performance metrics (engagement, impressions, conversions), offering insights to optimize strategy.

Required Skills & Qualifications
* Experience:Proven experience managing social media for a consumer brand—preferably in beauty, wellness, or CPG.
Experience:Proven experience managing social media for a consumer brand—preferably in beauty, wellness, or CPG.
* Mindset:Detail-obsessed and operations-savvy, with the ability to thrive in a fast-paced environment and bring structure to complex workflows.
Mindset:Detail-obsessed and operations-savvy, with the ability to thrive in a fast-paced environment and bring structure to complex workflows.
* Communication:Excellent written communication skills and a friendly, engaging online voice.
Communication:Excellent written communication skills and a friendly, engaging online voice.
* Creativity:Strong visual sense and an ability to contribute bold, energetic content ideas.
Creativity:Strong visual sense and an ability to contribute bold, energetic content ideas.
* Tools:Proficiency with social media scheduling tools and content creation platforms (e.g., Canva, editing apps).
Tools:Proficiency with social media scheduling tools and content cre